• 風口背后的虛火:直播平臺盈利維艱

    互聯網+ > | Time Weekly - 2016-09-27 02:22:10
  • [摘要] 四肖期期中准天天中码若非是股東出售股份曝光了映客的財務狀況,恐怕外界仍難以窺探直播平臺的水有多深。

    CFP GONGTU

    70億估值的映客,一年利潤難換北上深一套房

    風口背后的虛火:直播平臺盈利維艱

    時代周報特約記者 陸一夫 發自廣州

    RUOFEISHIGUDONGCHUSHOUGUFENPUGUANGLEYINGKEDECAIWUZHUANGKUANG,KONGPAWAIJIERENGNANYIKUITANZHIBOPINGTAIDESHUIYOUDUOSHEN。

    9YUE21RI,YINGKEZHIBOTOUZIFANGAGUSHANGSHIGONGSIKUNLUNWANWEI(300418)FABUGONGGAO,GONGSINICHUSHOUYINGKE3%DEGUQUAN,SHOUJIAWEI2.1YIYUAN,JIEPANFANGWEIGUANGXINZIBEN。JUGAIJIAOYIJIAGEJISUAN,YINGKEDEGUZHIYIDA70YIYUAN。

    四肖期期中准天天中码RANERGONGGAOHUANXIANSHI,2015NIANYINGKEZONGSHOURUWEI3048.36WANYUAN,JINGLIRUNWEI167.28WANYUAN。SUIRANZHEYINIANDEJINGLIRUNHUANBURUBEISHANGSHENDEYITAOHAOZHAI,DANSHIYINGKEYIJINGSHIWEISHUBUDUONENGSHIXIANYINGLIDEZHIBOPINGTAIZHIYI。MUQIANSHICHANGSHANGYOUCHAOGUO200KUANZHIBORUANJIANZAIHONGHAIZHONGSISHA,CHAOSHUITUIHOU,NENGYOUSHANGANDESHENGHUANZHEJIANGSHILIAOLIAOKESHU。

    SHISHISHANG,YINGLINANDEWENTIYIZHIBANSUIZHUZHIBOXINGYEDEFAZHAN,JINYIKAODASHANGFENCHENGDESHANGYEMOSHIGUOYUDANYI,NANYIDIXIAODAIKUANHEQIANYUEZHIBODECHENGBEN。BUGUO,YINGKEMENCHUANGYEWEIJIAN,DANZHIBOCHANYELIANSHANGQUEBUFAZHUANQIANDEHUANJIE,WANGHONG、JINGJIGONGSIYIJIWEIPINGTAITIGONGDAIKUANYEWUDEGONGSI,DOUCHENGWEIZHECHANGZHIBOPAOMODEZUIDADEYIZHE。

    四肖期期中准天天中码YUO2OXIANGMUXIANGSIDESHI,ZHIBOXINGYEYECHAOZHUYISHAOQIANHUANQUSHICHANGFENEDEFANGXIANGFAZHAN,ZHIBOPINGTAICHIJUZIQIANXIAMINGXINGZHUBO,YIJIGAOTOURUDEDAIKUANCHENGBEN,YONGZIBENDUIQICHU2016NIANZUIDADEFENGKOU。FENGKOUZHISHANG,ZHIBOPINGTAIDELUANXIANGCONGSHENG,CHULEZHUBOZHISULIANGYOUBUQIWAI,SHUJUZAOJIADEXIANXIANGYEFEICHANGYANZHONG。CIQIANDOUYUMOUFANGJIANGUANKANRENSHUJINGRANCHAOGUOLE13YIREN,YIJIYINGKEDE“HEIPINGMEN”SHIJIANDOUZAISHUOMINGZHEGEXINGYEDEFANRONGJIANLIZAIBULAOGUDEJICHUSHANG。

    ERTOUZIZHEHECHUANGYEZHESIHUYIJINGCHENGWEITONGYIGENSHENGSHANGDELIANGZHIMAZHA。YOUBUYUANJUMINGDEJIGOUTOUZIZHEXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,ZAIJILIEDESHICHANGJINGZHENGXIA,BUSHAOTOUZIZHEDOUHUIYUNXUZHIBOPINGTAIKUADAZHENSHISHUJU,DANQIANTISHIBAOZHENGBUNENGGUOYUTUOLISHIJIQINGKUANG。“DUIYUTOUZIZHELAISHUO,ZHIBOPINGTAIKEYIDUIWAIKUADAGUZHIHEHUOYUEYONGHUSHU,DANZHEBUYINGXIANGWOMENDETOURUHESHOUYI。”

    映客一年利潤僅百萬元

    ZHENGZHIZIBENFENGKOUDEYIDONGZHIBOPINGTAIYINGKE,JINGRANZAODAOGUDONGDEPAOSHOUTAOXIAN。RIQIAN,YINGKEDEGUDONGKUNLUNWANWEIXUANBUZHUANSHOUQISUOCHIYOUDE3%GUQUAN,SHUNLITAOXIANYUE2YIYUAN。

    JINNIAN1YUE4RI,KUNLUNWANWEIXIANG“YINGKEAPP”DEYUNYINGZHUTIBEIJINGMILAIWUWANGLUOKEJIYOUXIANGONGSITOUZI6800WANYUAN,QUDE18%DEGUQUAN。QIHOU,KUNLUNWANWEIJIANGYINGKEGUQUANQUANBUZHUANRANGGEIQUANZIZIGONGSI“KUNNUOYINGZHAN”CHIYOU,JINGGUODUOLUNRONGZI,MUQIANZIGONGSIZAIYINGKEDEGUQUANBILIXISHIWEI13.23%。ANZHAOYINGKE70YIYUANDEGUZHIJISUAN,ZHEBIJIAOYIJINJINGUOLE8GEYUE,KUNLUNWANWEIDETOUZISHOUYIZUZUFANLE13BEIZHIDUO。

    四肖期期中准天天中码FUHUAZHIXIA,ZHIBOXINGYEDEPAOMOZHENGZAIYICHU。KUNLUNWANWEIDEGONGGAOHUANXIANSHI,2015NIANYINGKEZONGSHOURUWEI3048.36WANYUAN,JINGLIRUNZHIYOU167.28WANYUAN,ZHEGESHUZIHUANMAIBUQIBEISHANGSHENYITAOPUTONGDESHANGPINFANG—DILIRUNHEGAOGUZHIZHIJIANDEMAODUNRENGZHENGZAIFANGDA。

    SUIRANJINGLIRUNBUJINRURENYI,DANSHIYINGKEDEGUZHIZENGCHANGSUDUQUEBIRENHEYIGEDUJIAOSHOUDOUYAOKUAI。CHUANGLIYUQUNIAN5YUEDEYINGKE,TONGNIAN7YUEXIANSHIHUODEDUOMIYINLE1000WANYUANTIANSHITOUZI,4GEYUEHOUZAIHUOSAIFUYAZHOU、JINSHAJIANGCHUANGTOUHEZIHUICHUANGTOUSHUQIANWANYUANALUNTOUZI,JINNIAN1YUEHUOKUNLUNWANWEI6800WANYUANA+LUNTOUZI。SANLUNRONGZIGUOHOU,YINGKEDEGUZHIYIJINGZHANDAO70YIYUAN,WUYISHIZHIBOXINGYEDEDUJIAOSHOUDAIBIAO。

    四肖期期中准天天中码KEYIXIANGXIANGDESHI,DANGZHIBOXINGYEDELINGPAOZHEZHINENGMIANQIANGYINGLI,JUEDADUOSHUDEPINGTAIDEYINGLIQINGKUANGZHIHUIGENGCHA。QUNIANHUYA2015NIANKUISUNGAODA3.87YIYUAN,ERLONGZHUTV2015NIANSHANGBANNIANDEYINGYESHOURUWEI5885WANYUAN,DANKUISUNYEGAODA5212WANYUAN。

    YINGKEZHISUOYINENGSHIXIANYINGLI,HENDACHENGDUSHANGDEYIYUQIBUYUZHIBOQIANYUE。YOUYUZHIBOXINGYEDEJINRUMENJIANDI,YINCIZHIBOPINGTAITONGCHANGHUICAIYONGZHONGJINQIANXIAREMENZHUBO,YIBAOZHENGQIBUHUITIAOCAODAOQITAPINGTAI,DANSHIYINGKEYIZHIJIANCHIBUZUOQIANYUEZHUBODECELVE。YUDOUYUMEINIAN1.1YIQIANYUEZHUBO、HUYAMEINIAN1.2YIQIANYUEZHUBOXIANGBI,YINGKEZEBINGWEIQIANYUERENHEZHUBO,ZUIDUOZHISHIGEIBUFENTOUPAIZHUBOSHUQIANYUANBUTIE,ZHERANGYINGKEJIESHENGXIAJUEDEQIANYUEFEIYONG。

    ERYINGKEBUDUIZHUBOJINXINGQIANYUEBANGDINGDEDIQI,ZAIYUQIRIHUOYUE1500WANDEYONGHUGUIMO。DANGQIANYINGKEYICHUYUZHIBOXINGYEDEDIYITIDUI,JUDADELIULIANGHEYONGHUNIANXINGNENGWEICHIPINGTAIDUIZHUBODEXIYINLI,DANZHEZHONGXIYINLIBINGBULAOGU。

    MUQIANYINGKEMEIYUEDECHENGBENZAI1YIYUANZUOYOU,ERSHICHANGTUIGUANGFEIYONGYIJINGGUOYI,ZHEYIWEIZHUQIANQIDERONGZIYIJINGBUTAIKENENGWEICHIYINGKEJIXUSHAOQIANHUANQUSHICHANGFENE,JIEXIALAIZHIYOUJIXURONGZIHUOJIAQIANGZAOXUEGONGNENGCAINENGZOUDEGENGYUAN。

    數據有水分難盈利

    ZAIQUNIANXIATIANQIAN,GUONEIDABUFENCHUANGYEZHEDOUCAIQUSHAOQIANHUANSHICHANGFENEDEFANGSHI,YIHUODETOUZIZHEDEQINGLAI,SHANGYEMOSHIHEYINGLIDIANZAISHANGSHIQIANSHENSHAOBEIGUJI。RANERZIBENHANDONGCHENGWEIGUAIDIAN,ZHEZHONG“to VC”DECHUANGYEMOSHIYIBEIZHUJIANTAOTAI,CHUANGYEXIANGMURUONANYIZAIYIDINGSHIJIANNEISHIXIANYINGLI,JIUHENKENENGHUISIYURONGZISHIBAISHANG。

    四肖期期中准天天中码MUQIANYINGLIWENTIYIJINGKUNRAOZHUZHIBOXINGYEDEXIAYIBUFAZHAN,YIKAODASHANGFENCHENGDESHANGYEMOSHIGUOYUDANYI,ERQIEPINGTAICHOUCHENGDEBILIBUKEWEIBUGAO,DANRENGRANBUYIFUGAIPINGTAIDEGUDINGCHENGBEN。JULEJIE,DADUOSHUZHIBOPINGTAIDECHOUCHENGBILIZAI20%-70%ZHIJIAN,YIHUAJIAOWEILI,MUQIANHUAJIAOYUZHUBOFENCHENGBILISHI7:3,ERYINGKEZECAIQU3:7。

    AIMEIZIXUNCEOZHANGYICENGXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,SHICHANGSHANGYOUCHAOGUO200JIAZHIBOPINGTAI,DANZHIYOUMOMOHEWEIBODENGSHAOSHUGONGSISHIXIANYINGLI,YUANYINZAIYUZHIYOUZHENSHIDEHUOYUEYONGHUGUIMOCAINENGDAILAIFUFEISHOUYI。ERZHENGYOUYUZHIBOXINGYEJITIZAOJIA,ZHENSHIDEHUOYUEYONGHUSHUYUDUIWAIGONGBUDESHUZIXIANGCHASHENYUAN,CAIHUICHUXIANNANYINGLIDEQINGKUANG。

    四肖期期中准天天中码“MOMOHEWEIBODEYINGSHOUBIAOXIANBUSU,SHIJIYUQIZHENSHIDEHUOYUEYONGHUGUIMO,ZHIYOUXINGCHENGWENDINGDEFUFEIQUNTI,ZHIBOPINGTAIDEDASHANGFENCHENGMOSHICAIDEYICHIXUXIAQU。”ZHANGYISHUO。

    ZHIBOPINGTAIYANZHONGZAOJIA,TIXIANZAIGEGEHUANJIESHANG。BUSHAOPINGTAIJIUZAIGUANKANRENSHUSHANGZAOJIA,LIRUDOUYUMOUFANGJIANGUANKANRENSHUJINGRANCHAOGUOLE13YIREN,ERYOURENZAIYINGKEZHIBOSHISHIYONGHEIPINGCHANGDASANXIAOSHI,DANZHESANXIAOSHINEIJINGRANYOU21RENBULIBUQI,YUSHIZHIBOPINGTAILIYONGJIQIRENZHANGHAOSHUASHUJUDECHOUWENBEIJIELIANPUGUANG。BUGUOYINGKEDETOUZIRENZHUXIAOHUQUEBIAOSHI,JIQIRENGUANZHONGZHISHIYIZHONGYONGLAIGULIXINZHUBODEYUNYINGSHOUDUAN,JUEFEISHISHUADANXINGWEI。

    CIWAI,SHIDAIZHOUBAOJIZHEFAXIAN,ZAITAOBAOSHANGJIUCUNZAIDALIANGDESHANGJIATIGONGSHUAFENSIHERENQIFUWU,ZHUBOZHIXUYAOHUA1YUANJIUNENGMAILAI2WANFENSI,HUA10YUANZUOYOUDEJIAGEJIUNENGWEIZIJIZENGJIA5000DEGUANKANRENSHU。CIWAI,TAOBAODIANJIAHUANTIGONGZHIBOLIWUDAISONG,LIANGYUANJIUNENGHUANLAI60GEZHANSHI,ERZAIYINGKEGUANFANGAPP,1YUANZHINENGMAIDAO10GEZHANSHI。

    YIFANGMIANSHIYOUXIEZHUBOSIXIASHUJUZAOJIA,LINGYIFANGMIANZESHIZHIBOPINGTAIZHUDONGZAOJIA,BUSHAOWANGHONGJINGJIGONGSIYUZHIBOPINGTAIYI“HEZUO”DEXINGSHISHUALIUSHUI,YIZAOCHENGXUJIAFANRONG。WANGHONGJINGJIGONGSIYIZHEKOUYOUHUIXIANGZHIBOPINGTAIJINXINGCHONGZHI,RANHOUBASUOYOUXUNILIWUDOUTOURUDAOQIXIAWANGHONGDEZHANGHAOLI,SUIHOUWANGHONGYUZHIBOPINGTAIZAIJINXINGFENCHENG,JINGJIGONGSIZAINAHUIZHIQIANTOURUDEZIJIN。RUCIYILAI,JINGJIGONGSIYILINGCHENGBENDAIHONGQIXIAWANGHONGYIREN,ERZHIBOPINGTAIYEYILINGCHENGBENZAOCHUPIAOLIANGDELIUSHUI,ZHEYANGDEZUOFAYUMUQIANSHOUYOUGONGSIHEYOUXIGONGHUIZAOJIASHUALIUSHUIDEFANGSHISHIFENXIANGSI。

    四肖期期中准天天中码YOUBUYUANJUMINGDEJIGOUTOUZIZHEXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,ZAIJILIEDESHICHANGJINGZHENGXIA,BUSHAOTOUZIZHEDOUHUIYUNXUZHIBOPINGTAIKUADAZHENSHISHUJU,DANQIANTISHIBAOZHENGBUNENGGUOYUTUOLISHIJIQINGKUANG。“DUIYUTOUZIZHELAISHUO,ZHIBOPINGTAIKEYIDUIWAIKUADAGUZHIHEHUOYUEYONGHUSHU,DANBUZHEYINGXIANGWOMENDETOURUHESHOUYI。”

    ZHIYAOZIBENRENGRANYUANYITOUZI,ZHIBOXINGYEJIUXIANGCIQIANDEZHUANCHEZHANZHENGYIYANGJIXUDAXIAQU。CIQIANZHUXIAOHUYUCE,ZHECHANGZHIBOZHANZHENGYUJIJIANGZAIJINNIANNIANDIQIANJIESHU,BUGUOZHEYIJIELUNZUIZHONGQUJUEYUZIBENSHICHANGTIGONGDEDANYAOHESHIYONGJIN。ZUIXINDEXIAOXICHUANCHU,WANGSICONGCHUANGLIDEXIONGMAOTVYIJINGWANCHENGALUN6.5YIYUANDERONGZI,GUZHISHANGSHENGZHI24YIYUAN,ERLINGTOUDESHIHULIANWANGJUTOULESHI。KEJIANZHEGEDIZHUNRUMENJIANDEXINGYEZHIYOUZAICHUXIANDAGUIMOXIPAIQIANRENGJIANGXIAOYANSIQI。

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  • 四肖期期中准天天中码 CAODAO“ZHIBOKEXUEJIA”DE《ZHISHIFENZI》CEOJIZHONGZHANZAIJIESHOUSHIDAIZHOUBAOJIZHECAIFANGSHIBIAOSHI,《ZHISHIFENZI》GAOZHIBOBINGFEISHISHOUWANGHONGYINGXIANG,TAMENZHISHIXUANZELETONGYIZHONGXINGSHIJINXINGKEXUECHUANBOHEKEXUEJIAOYU。

    四肖期期中准天天中码 “ZHUSANJIAOZHEXIEYIZHIZAOYEWEIZHUDECHENGSHI,ZAIHUANBAODUCHAZHONGKENDINGYAOCHENGSHOUYIDINGDEZHENTONG。DANFOSHANJINGJIBENSHENYEYOUZIJIDEWENTI,ZHONGXIAOQIYEGUODUO,QIECHUZAIWUXUJINGZHENGDEZHUANGTAI,YIDAOJIUDAOYIDAPIAN。

    JINNIANGDPZENGSUYUJISHI6.7%,SHIXIANJIDINGMUBIAOMEIYOUXUANNIAN,ZAI6.5%-7%DEQUJIANNEI。MINGNIANYUJISHIBIJINNIANLVEDI,YINWEIYUJIDICHANJIANGJIANSU,GUOJIMAOYIXINGSHIBURONGLEGUAN。

    “XIHUDAXUEDEDINGWEI,YOULIANGGEGUANJIANCI,YISHIMINBAN;ERSHIYANJIUXINGDAXUE,BUYIGUIMOQUSHENG,YEBINGFEIPUTONGRENDEGAODENGJIAOYU。ZHEYICI,XIWANGMINJIANYUZHENGFUNENGYOUXIAOHUDONG,ZAIMINJIANLILIANGBANGAOXIAOSHANGYOUSUOPOBING。”

    四肖期期中准天天中码 SHANGRENHOU,LIQIANGLIZHUAXINGZHENGSHENPIZHIDUGAIGE,XIWANGTONGGUOZHIDINGQUANLIQINGDAN,JIEJUEZHENGFUGUANDEGUODUODEWENTI。SHIBAJIESANZHONGQUANHUIJUEDINGTUIXINGDIFANGZHENGFUJIBUMENQUANLIQINGDANZHIDU,RANGZHEJIANGDEZHEXIANGGONGZUOZHENGSHITISHANGRICHENG。

    JINNIANZHENGFUCHUTAILECIJICUOSHI,ZHESHIDUIDE,BUSHISHENME“ZOUHUITOULU”DEWENTI。RUGUOJINNIANDIYIJIDUBUJINXINGQIANGCIJIDEHUA,WOMENGEISHIJIESHIFANGDEXINHAOJIUSHIZHONGGUOJINGJIYIZHIZAIXIAHUA,NEIWOMENDEZIBENWAILIUHUANZHIDEZHUMA?

    ZAIJINGLILEHUOREDEZHAOSHANGKUOZHANGZHIHOU,HANSHUZICHENGYIYONGYOU10WANRENDEWEISHANGDAILITUANDUI。

    四肖期期中准天天中码 JINGUANDONGMINGZHU“SHOUJIYINIAN5000WANXIAOLIANGMEIWENTI”DEHAOYANRENGZAIERBIAN,DANSHIZHIJINRI,ZUOWEIGELIHUOXIANZHUANXINGDAIBIAOZUOPIN—GELISHOUJI,ZAISHICHANGZHONGDUANSHANGYIRANBUJIANZONGYING。

    四肖期期中准天天中码 GUIMODEKUODAZIRANYIWEIZHUTOURUDEZENGJIA,JINGUANZHIFUBAOMEIYOUPILU2016NIANDEMINGQUEBUTIESHUJU,DANRUGUOBAZHIFUBAOKOUBEISHUANG12DEMEIYIGEYOUHUICHANGJINGDOUXIAOFEIYIBIANDEHUA,SANTIANSHIJIANYOUWANGJIESHENG1387YUAN。

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