• 雙11大戰開啟 汽車電商新老玩家齊上陣“大干一場”

    行業觀察 > | Time Weekly - 2016-11-10 15:21:07
  • [摘要] 四肖期期中准天天中码年年歲歲花相似,歲歲年年人不同,新生事物總是在變化調整中前行,汽車電商同樣如此。尤其是2016年,汽車電商遭遇了不少“挫折”,有觀點甚至認為,汽車電商是個偽命題。

    NIANNIANSUISUIHUAXIANGSI,SUISUINIANNIANRENBUTONG,XINSHENGSHIWUZONGSHIZAIBIANHUADIAOZHENGZHONGQIANXING,QICHEDIANSHANGTONGYANGRUCI。YOUQISHI2016NIAN,QICHEDIANSHANGZAOYULEBUSHAO“CUOZHE”,YOUGUANDIANSHENZHIRENWEI,QICHEDIANSHANGSHIGEWEIMINGTI。DANSHI,YIRANYOUZHONGDUOCANYUZHEZAIBUDUANTANSUOBINGJIEHESHIJIFAZHANQINGKUANGJIJIQIUBIAN。SHUANG11JIUCHENGWEIQICHEDIANSHANGXINWANJIAHEXINWANFADEZUIJIABIAOYANWUTAI。

    2016NIANDESHUANG11JIUZAIJINYE12DIAN。MIANDUIZHEGETESHUDEJIERI,YOUDEQICHEDIANSHANGPINGTAIYIRUJIWANGDIYANZHENYIDAI,TIQIANPAIBINGBUZHEN,ZHUNBEI“DAGANYICHANG”;YOUDEPINGTAIZEQIAOWUSHENGXI,BUZHUNBEICANYUZHECIDEQUANMINKUANGHUANJIE;YEYOUXINGYEDEXINJINWANJIAZAOYI“MOQUANCAZHANG”,XIWANGJIEZHUSHUANG11DESHIDIANJINYIBUTISHENGZAIDIANSHANGQUANDEXINGYEDIWEI。JINNIANSHUANG11QICHEDIANSHANGXINGYEJIANGYIRANRENAO,GEPINGTAIDEBIAOXIANZHIDEQIDAI。

    淘寶汽車.png

    BUGUO,QICHEDIANSHANGQUANJINNIANDERENAOZHONGYETOUSHECHUYUWANGNIANDEZHUDUOBUTONG。GEPINGTAIDEXUANCHUANTUIGUANGLIDUDIDIAOXUDUO,HUODONGGENGJIAWUSHI、GENGZHUZHONGSHIJIXIAOGUO,CANYUZHEYEGENGJIADUOYUANHUA。ZHONGZHONGJIXIANGBIAOMING,QICHEDIANSHANGZHENGJIAKUAIDIAOZHENGBUFA,XINGYEFAZHANYIBURUSHENSHUIQU。

    玩家玩法變化多端

    四肖期期中准天天中码YUQUNIANSHUANG11XIANGBI,CANYUJINNIANSHUANG11HUODONGDEQICHEDIANSHANGPINGTAIGENGJIADUOYUANHUA。BUJINYOUQICHEZHIJIA、YICHE、TIANMAOSAN“JUTOU”,HUANYOUSHENZHOU、TENGXUNDENGYIPIXINJINWANJIA。CHEQIZIJIANDIANSHANGPINGTAIDECANYUZHEJIAOQUNIANYEMINGXIANZENGDUO,eBAOYANG、TUHUYANGCHEWANGDENGYIXIEHOUSHICHANGDIANSHANGPINGTAIYECANYUJINLAI。GEPINGTAIDEHUODONGFENFENDACHUZIJIDETESE,YEZHESHECHUYUWANGNIANBUTONGDEXINDIAOZHENG。

    QICHEZHIJIAJINNIANDE“11.11FENGKUANGGOUCHEJIE”GOUCHEBUTIEJIANGDADAO3YIYUAN,BUTIEBUJINSHEJIGOUCHE,HUANBAOKUOCHEXIAN、CHEDAIDENGHUANJIEYIJIQICHESHENGHUOLINGYU;CHULEQICHECHANGSHANG、JINGXIAOSHANG、JINRONGJIGOUDENGCANYUWAI,FEIQICHELEIYIJIQICHEZHOUBIANCHANYEYEJIANGSHOUCIJIARU。YICHEXUANBUJINNIANQIDONG5YIYUANDEBUTIE,YOUQIXIAMEITIHUADIANSHANGPINGTAIYICHEHUIWEIZHULIJUN,TUICHUDUOKUANBANJIACHE、BAOKUANCHEYIJIDUOZHONGYOUHUIJINRONGFANGAN。ALIQICHEZETUICHUXINCHESHOUFA、BAOKUANDIJIAGOUCHE、GOUCHEZHESHANGZHE、“0”SHOUFUGOUCHESIDAFANGAN。

    雙1111.jpg

    四肖期期中准天天中码YIXIEXINJINWANJIAYEKAISHIZAISHUANG11FALI。SHENZHOUMAIMAICHEZI10YUEZHONGXIAXUNZAITIANMAOKAIQICUXIAOHUODONG,CAIYONG“XIANSHANGYUSHOU,XIANXIAGOUCHE”DEMOSHI,TUICHUDEBAOKUANDANPINKELUZIJINGDIANKUANSHANGXIANSANZHOUZAIXIANYUDINGLIANGYIDA2217LIANG。TENGXUNCIQIANZAIQICHEDIANSHANGLINGYUMEIYOUZHIJIEDONGZUO,DANJINNIANSHUANG11,TENGXUNQICHESHANGCHENGYU30JIAQICHECHANGSHANGLIANHETUICHUTEHUIHUODONG。

    四肖期期中准天天中码QICHEHOUSHICHANGDIANSHANGPINGTAIYEYOUBUSHAOWANJIAJIARUSHUANG11ZHANDUI。TUHUYANGCHEWANGTUICHU“TUHUBAOJIA”YIJI10WANZHANGBANJIAQUANDEYOUHUIHUODONG;YANGCHEWUYOU“KUANGHUANPA”HUODONG,TIGONG“CHAOZHIBAOYANG”DENGFUWU;eBAOYANGJINNIANSHUANG11HUODONGZHUTUIDAODIANYOUHUIHUODONG,ZHEYUQUNIANYISHANGMENYOUHUIHUODONGWEIZHUWANQUANBUTONG。

    四肖期期中准天天中码QUNIANJIHUMEIYOUCHEQIZIJIANDIANSHANGPINGTAIZAISHUANG11“LIANGJIAN”,DANJINNIANCHANGANSHANGCHENG、JILILANSESHANGCHENGDENGPINGTAIJUNCANYUJINLAI。CHANGANSHANGCHENGTUICHUBAOYANGDIZHI41YUAN、ZHUANPANYINGDAJIANGDENGHUODONG,JILIQICHEZEYITUOJILILANSESHANGCHENGHEJILIQICHETIANMAOQIJIANDIANLIANGDAPINGTAITUICHUYOUHUIHUODONG,QIXIADUOKUANREXIAOCHANPINJUNCANYUQIZHONG。SHANGQICHEXIANGJIANGZAI11YUE7RITUICHU“11YUETEHUIJI”XINCHEYINGXIAOHUODONG,DANQIGONGZUORENYUANBIAOSHICHEXIANGHUODONGSHIANZHAOZIJIDEJIEZOULAIDE,BINGBUSHIWEILETIEHESHUANG11ERLAI ZHONGCHICHEFU、CHELABA、YOUXINDENGPINGTAIZEMINGQUEBIAOSHIBUCANJIASHUANG11HUODONG。CHELABACEOHUANGXIAOXINGBIAOSHI:“QICHEDIANSHANGYIJINGJINRUCHANGTAIHUA,DUIWOMENLAISHUO,MEITIANDOUSHISHUANG11。”

    告別“口號”重在務實

    四肖期期中准天天中码DUIYUJINNIANDESHUANG11,XUDUOCONGYEZHEDOURENWEIQICHEDIANSHANGXINGYEZHENGZAIZHUBUHUIGUILIXING。

    四肖期期中准天天中码YANGCHEWUYOUCHUANGSHIRENCHENWENKAIRENWEI,JINNIANQICHEDIANSHANGPEIBENZHUANYAOHUDEQINGKUANGPUBIANJIANGWEN。HUANGXIAOXINGYEBIAOSHI,GANJUEQICHEDIANSHANGXINGYEDEJIEZOUMANLEXIALAI,DAJIABUZAILUANHANKOUHAO,ERSHIGENGJIAWUSHI。

    整車.jpeg

    四肖期期中准天天中码SHANGHAIWANGSHANGDIANZISHANGWUYOUXIANGONGSIZONGJINGLIGAOXUNRENWEI,CONGJINNIANSHUANG11SANDAPINGTAIDEJUDONGLAIKAN,GEJIADOUQUYULIXING,BUZAIDANCHUNZHUIQIULIULIANG,ERSHIGENGZHUZHONGDAMOCHANPINHEYUNYINGXIJIE。QICHEZHIJIABUTONGYUWANGNIANZHUIQIUGMV(WANGZHANCHENGJIAOJINE),ERSHIZHULIYUTISHENGZENGZHIFUWUDESHOURU。TONGYANG,YICHEYEMEIYOUGUODUODIPUCHANPIN,ERSHIYUZHENGCHECHANGZHENDUIJIKUANCHEXINGJINXINGSHENDUHEZUO。ALIQICHEYEBUZAIRUWANGNIANYIYANGDAGUIMOPUGUANGGAO,ERSHIZHUZHONGGUANGGAOTOUFANGDEJINGZHUNXING,TONGSHITUICHUXIANXIA、XIANSHANGQUANQUDAODEZHIBOYINLIU。“YICHE、ALIDENGPINGTAIYIJINGYOUDUISHANGYEMOSHIDECHANGSHIZHUANBIANWEIDUICHANPINHEYUNYINGXIJIEDENGGENGSHENLINGYUDETANSUO。”GAOXUNSHUO。

    ZHIDEZHUYIDESHI,QICHEZHIJIA、YICHEHEALIQICHESANDAPINGTAIDOUGANGGANGJINGLINEIBUGEZIBUTONGDEDIAOZHENG,YEBUYUEERTONGDIGENGJIAZHUZHONGZAIQICHEJINRONGYIJIQITAZENGZHIFUWUFANGMIANFALI。

    DUIYUQICHEZHIJIAERYAN,CICISHUANG11SHIPINGANJITUANRUZHUZHIHOUDESHOUXIU,QICHEZHIJIACEOLUMINGONGKAIBIAOSHIJINNIANSHUANG11DEMUBIAOSHIJIAOQUNIANFANYIFAN。QICHEZHIJIAYICHENGWEIPINGANSHENGTAIQUANDEJIEDIAN,PINGANJIANGTONGGUOFAHUIQIJINRONGLINGYUDEZIYUANYOUSHIZHULIQICHEZHIJIADE“FENGKUANGGOUCHEJIE”。

    四肖期期中准天天中码YICHEZEZAIBUJIUQIANWANCHENGQIXIAYIXINJINRONGDERONGZI,JINRONGFUWUDENENGLIGENGJIAQIANGDA。JINNIANSHUANG11,YICHEDACHU“SHENGTAI +FUWU+YOUHUI”DEGAINIAN,CHAOGUOQIANRENDEXIANXIAFUWUTUANDUIJIANGZAIYUANYOUZHAOXUNDIJIA、ZHUANYEJIANYI、PEITONGDAODIANDEJICHUSHANG,XINZENGQICHEJINRONG、CHEXIANBANLIDENGJINRONGLEIFUWUXIANGMU。

    ALIQICHETUANDUIBUCHONGLEXINXIANXUEYE,XINDETUANDUICHENGYUANBUSHAOCHUZIZHENGCHECHANG,DUIQICHEXINGYEYOUZHUGENGSHENDELIJIE。JINNIANSHUANG11ALIQICHEZEBUJINZHULIJIAQIANG“CHEMIAODAI”,HUANJIANGGENJUBUTONGCHANGJINGDETEXINGDAZAOGEXINGHUADEDAOGOUSHOUDUAN。GAOXUNBIAOSHI,ALIYUNYONGZHEXIEXINGONGJUHOU,GUJIJINNIANDEYONGHUCANYUSHU、ZAIXIANZHIFUJINEYIJIXIAOSHOUJINEDOUHUIDAFUTISHENG。

    更加清楚自身定位

    四肖期期中准天天中码LIJINGQIANJINIANXUANXIAODECHANGSHIQI,QICHEDIANSHANGDECONGYEZHEMENGENGJIAQINGCHUZISHENDEDINGWEI,YEZAIGENJUDUIXINGYEDEXINLIJIEBUDUANDIAOZHENGBUJU。

    QICHEZHIJIAZONGCAIKANGYANMINGQUEBIAOSHIQICHEZHIJIADEDINGWEISHI“ZUOFUWUZHEHEFUNENGZHE”,YAOWEIJINGXIAOSHANGFUWU。ALIQICHESHIYEBUZONGJIANGUWANGUOXIANGJIZHEBIAOSHI,QICHEDIANSHANGFAZHANZHIJIN,XUYAOXIANSHANGXIANXIAGENGJIASHENDUDERONGHE。TAZHICHUJINNIANALIQICHEDEXINBIANHUAJIUSHITONGGUOKAIZHANQUANQUDAOZHIHUIYINGXIAODE“XINLINGSHOU”,DATONGXIANSHANGHEXIANXIA。

    JUTILAISHUOJIUSHI,PINPAIFANGDATONGTIANMAOQIJIANDIANYUXIANXIA4SMENDIANDESHANGPINYUFUWU,RANGXIAOFEIZHEKEYITONGGUOTIANMAOPINGTAIHUOZHIXIANXIAMENDIANXINCHEYOUHUIJIXIANGJINDECANSHU,SHIXIANXIANSHANGYUDING,XIANXIAMENDIANTIYAN、TICHEDEQUANGOUMAILIUCHENG。“ZHEJIYOUZHUYUTISHENGXIAOFEIZHEDEGOUCHETIYAN,BANGZHUXIAOFEIZHEHUODEXIANXIAYIJIAHOUDEEWAIQUANYI;YERANGQICHEPINPAIHE4SDIANGENGYOUXIAOLVDIHUOQUKEHU,TONGSHIJIDADIJIANGDICHENGBEN。” GUWANGUOSHUO。

    雙1.jpg

    SHANGQICHEXIANGCONGJINNIANCHUKAISHIBAZHONGXINFANGZAIQICHEHOUSHICHANG,MUQIANZHENGZHULIDAZAODINGWEIYUSHEQUWEIXIUDIANDECHEXIANGJIA,JIHUAZAI2020NIANQUANGUOJIANCHENGYIWANJIAMENDIAN。SHENZHOUYOUCHEZEZHILIYUDAZAO“RENCHESHENGTAIQUAN”,WEICI,SHENZHOUYOUCHEJINNIANXUANBUJIANGMUZI100YIYUAN,YONGYUSHENZHOUMAIMAICHEDEMENDIANJIANSHE、SHICHANGYINGXIAO、YUANGONGZHAOMUJICHELIANGCAIGOU。JUSHENZHOUFANGMIANBIAOSHI,JIEZHI10YUE,SHENZHOUMAIMAICHEYIFUGAIQUANGUO120GECHENGSHI。ZAIGAOXUNKANLAI,SHENZHOUMAIMAICHEHUOJIANGCHENGWEIYIZHONGXINXINGDEXIANXIAXIAOSHOUTIXI。QICHEDIANSHANGDEZUIZHONGWANCHENGXUYAOYIKAOXIANXIA,ZHEXIEPINGTAIDOUZAIJIJIBUZIJIQUESHAODE“GONGKE”。

    四肖期期中准天天中码YUCITONGSHI,YIXIEDIANSHANGPINGTAIYEZAIJIJIDIAOZHENGFANGXIANG。MAIHAOCHECEOLIYANZHUBIAOSHI,TAMENZAISHIJIANZHONGFAXIAN,QICHESHUYUCHAODIPINXIAOFEI,ZHENGGEQICHELIUTONGLIANTIAODEHEXINHUANJIEBUSHIYONGHU,ERSHIJINGXIAOSHANG。WEICI,TAMENCONGYUANBENFUWUCDUANYONGHUZHUANBIANWEIFUWUJINGXIAOSHANG,ZHONGXINQUELIB2BDEZHANLVEDINGWEI,CONGCHEYUAN、ZIJIN、YINGXIAODENGFANGMIANCHUSHOUTUICHUZUHEQUANFUWUJINGXIAOSHANG。eBAOYANGZEZHULIYUCONGSHANGMENDAODAODIANDEZHUANXING,MUQIANZHENGJIJITUIJINCDUANWANGDIANDEPUSHEYIJIBDUANWANGDIANDEWANSHANJIKAITUO。

相關文章: 更多關于電商 大戰 玩家 的報道四肖期期中准天天中码

  • ·雙11大戰開啟 汽車電商新老玩家齊上陣“大干一場”(2016-11-10)
  • “ZANTINGSHEWAIMINBANXUEXIAODESHENPI”“JINZHIGUOJIKECHENGDEZHENGJIANZHIYINRU”“WAIZIHUOZHONGWAIHEZIBEIJINGDEMINBANZHONGXIAOXUEXIAOBIXUZHIDINGWAIZITUICHUFANGAN”“BUDETIQIANZHAOSHENG”……

    JIEJINLIPIDENEIBURENSHIXIANGSHIDAIZHOUBAOJIZHETOULU,JINLIANGRUCI,HENGDACONG2013NIANXIABANNIANQIJIUBUYIYULIDIXIANGZHONGGUOZUXIETUIJIANLIPI。XUJIAYINHUANDUOCICHUANGZAOJIHUICUOHELIPIYUGUOZU。

    11YUE8RI,GUANGDONGSHENGWEIXUANCHUANBUYUSHANGHAIPUDONGFAZHANYINXINGGUFENYOUXIANGONGSIZAIGUANGZHOUQIANDING《“WENHUA+JINRONG”ZHANLVEHEZUOXIEYI》。GUANGDONGSHENGWEICHANGWEI、XUANCHUANBUBUCHANGSHENHAIXIONG,PUFAYINXINGDONGSHICHANGJIXIAOHUICHUXIQIANYUEYISHI。

    RENMINBIBIANZHIQINGKUANGXIA,RUGUOZIBENRENGRANYAOWAITAO,JIUXUYAODUOFUQIAN;BUYUANYIRANGRENMINBIBIANZHI,ZHIBUGUOSHIGEIWAITAOZIBENGENGHAODEJIHUI。

    四肖期期中准天天中码 SHANGRENHOU,LIQIANGLIZHUAXINGZHENGSHENPIZHIDUGAIGE,XIWANGTONGGUOZHIDINGQUANLIQINGDAN,JIEJUEZHENGFUGUANDEGUODUODEWENTI。SHIBAJIESANZHONGQUANHUIJUEDINGTUIXINGDIFANGZHENGFUJIBUMENQUANLIQINGDANZHIDU,RANGZHEJIANGDEZHEXIANGGONGZUOZHENGSHITISHANGRICHENG。

    SHOUDAOGAOCENGKENDINGJIGEFANGTUICHONGDESANMINGYIGAIJINGYAN,ZHENGZHUBUZOUCHUSANMINGSHI,TUIXIANGFUJIANQUANSHENG。

    ZAIJINGLILEHUOREDEZHAOSHANGKUOZHANGZHIHOU,HANSHUZICHENGYIYONGYOU10WANRENDEWEISHANGDAILITUANDUI。

    DUIYUHEKEDAKENQINGGEIYU“DUOXIESHIJIANDESHUOFA”,BEIJINGDAXUESHENGMINGKEXUEXUEYUANYANJIUYUANWEIWENSHENGTICHU,“ZHEGESHIYANDEZHOUQIJIULIANGDAOSANGEXINGQI,(HANCHUNYU)XIANGYAOZHENGMING,BINGBUHUIHUAFEITAICHANGSHIJIAN”。

    “LIUDONGRENKOUXIANXIANGSHIWOGUOCHENGZHENHUA、JINGJIFAZHANGUOCHENGZHONGDEYIGEZHONGYAOXIANXIANG,FEICHANGZHIDEGUANZHU,WOMENJIANGJIXUJIJITUIDONGLIUDONGRENKOUSHUJUDEKAIFANGHEGONGXIANG,SHILIUDONGRENKOUJIQIYANJIUDEDAOGENGWEIGUANGFANDEGUANZHU。”

    四肖期期中准天天中码 “JIANGGANGGANSHEJIYIXIEDAXINGXIANGMU,YINCI,LISHUNSHEJIJIANGGANGGANJIANGEBUMENDEQUANLIGUANXIYIJIZIYUANDIAOPEI,SHICICILIANXIHUIYICHENGLIDEZHUYAOZUOYONG。”ZHONGGUORENMINDAXUEJINGJIXUEYUANFUYUANCHANGLIUYUANCHUNZAIJIESHOUSHIDAIZHOUBAOJIZHECAIFANGSHIBIAOSHI

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