• 九次降價卻換來中國市場首次下滑,無印良品怎么了?

    寬讀 > | Time Weekly - 2018-10-10 14:17:28 來源:每日經濟新聞
  • 四肖期期中准天天中码ZAI9YUE24RIJUJUEBEIJINGSHIGONGSHANGJUHAIDIANFENJUJIANCHA,ZAOYUKOUBEIWEIJIHOU,JINRI,RIBENFUSHI、ZAHUOPINPAIMUJI(WUYINLIANGPIN)DEMUGONGSILIANGPINJIHUAFABULE2019CAINIANDIERJIDUCAIBAO。

    CAIBAOXIANSHI,ERJIDUGONGSIYINGYESHOURUTONGBIZENGCHANG10.4%ZHI947.53YIRIYUAN,YINGYELIRUNTONGBIZENGCHANG10.6%ZHI102.41YIRIYUAN,JINGLIRUNTONGBIZENGCHANG26.9%ZHI85.58YIRIYUAN。

    四肖期期中准天天中码RANERZHIDEZHUYIDESHI,JINGUANJIEZHI8YUE30RIDESHANGBANNIANNEI,LIANGPINJIHUAZAIZHONGGUOSHICHANGSHIXIANYINGYESHOURUWEI361.68YIRIYUAN,TONGBIZENGCHANG17.4%,WUYINLIANGPINZHONGGUOSHICHANGZAISHISHIJIANGJIAHOUKEBIXIAOSHOU(JIYUSHANGJIDUXIANGBI)QUESHOUCIXIAHUA2.2%,ZHISHIGONGSIZAIZHONGGUOSHICHANGSHANGBANCAINIANSHOURUXIAHUA0.2%。

    11.jpg

    四肖期期中准天天中码SINIANLAILIANXU9CIDEJIANGJIA,WEIHEWEINENGZUZHIWUYINLIANGPINZAIZHONGGUOXIAOSHOUFANGHUANDEQUSHI?

    9次降價也救不了在華業績

    LIANGPINJIHUAZAICAIBAOZHONGBIAOSHI,GONGSIBAOGAOQINEIZAIZHONGGUOSHICHANGDEFUZHUANGHESHIPINDEXIAOSHOUXIANGDUIJIANTING,DANHUAZHUANGPINDENGCHANPINDEXIAOSHOUQUEXIANRUKUNJING。CIWAI,LIANGPINJIHUAHUANBIAOSHIJIANGZAIBENCAINIANDEXIABANNIANKAISHISHELISHANGPINKAIFABUMEN,JIAQIANGFUHE(ZHONGGUO)SHICHANGDESHENGHUOZAHUODEYANFA。

    四肖期期中准天天中码QISHI,CICIZHONGGUOSHICHANGTONGDIANXIAOSHOUXIAHUASHIJIZAOYOUXINHAO,ZI2017NIANQI,WUYINLIANGPINZAIZHONGGUOSHICHANGDETONGDIANXIAOSHOUZENGFUYIZHIZAIFANGHUAN。JISHIZAI2015NIAN7YUEKAISHITUIXINGJIANGJIACELVEZHIHOU,WUYINLIANGPINZAIZHONGGUOSHICHANGDEXIAOSHOUYEJISUICENGCHUXIANJICIHUINUAN(YOUQIZAIJIANGJIALIDUJIAODADE2017ZHI2018CAINIAN),DANZONGTIRENGCHENGXIAHUATAISHI。

    (ZHU:LIANGPINJIHUADECAIBAOZHONGMEIYOU“TONGDIANXIAOSHOU”JI“Same Store Sales”ZHEYITIFA,XIANGGUANBIAOSHUWEI“JICUNDIANMAISHANG”,YIWEI“XIANYOUMENDIANXIAOSHOUE”,LIANGZHEDINGYIDEBUTONGZAIYU,“TONGDIANXIAOSHOU”XUYIMENDIANKAILEZHISHAOYINIANWEIQIANTI;WEIBIANYULIJIE,BENWENRENGCAIYONG“TONGDIANXIAOSHOU”TIFA)

    MEIRIJINGJIXINWENJIZHECHAYUELIANGPINJIHUACAIBAOFAXIAN,2018CAINIANERJIDUZHI2019CAINIANERJIDU,GONGSIZAIZHONGGUOSHICHANGMEIGEJIDUDEYINGYESHOURUFENBIETONGBIZENGCHANG22.6%、21.2%、18.3%、14.8%HE10.4%,YINGYESHOURUZENGFUCHENGXIANZHUJIANFANGHUANQUSHI。

    12.jpg

    JIEZHIJINNIAN8YUE31RI,WUYINLIANGPINZAIZHONGGUONEIDIGONGYUNYING235JIANMENDIAN,ERSHANGNIANTONGQIWEI210JIAN。JINNIANSHANGBANNIAN,WUYINLIANGPINPINPAIZAIZHONGGUONEIDIJINJINGZENG6JIANMENDIAN,QIZHONGXINZENG8JIAN,GUANBI2JIAN。

    13.jpg

    四肖期期中准天天中码MEIRIJINGJIXINWENJIZHEZHUYIDAO,CONGJINRUZHONGGUOSHICHANGSHOUDAOREPENGDAOREDUQUYULENGQUE,WEIYINGHEZHONGGUOSHICHANG,CONG2014NIANQIUJIKAISHI,WUYINLIANGPINZAIZHONGGUOSHICHANGYIDUOCISHISHIJIANGJIA。

    QUNIAN8YUE,WUYINLIANGPINXUANBUZHONGGUODIANPUJIANGZAIQIUDONGJIKAIQIXINDINGJIA,QIZHONGJIAJULEIJIANGJIAFUDUWEI67%,DIANZILEIHEJIANKANGMEIRONGLEIFENBIEJIANGJIA21%、24%。JINNIAN1YUE,WUYINLIANGPINZAIZHONGGUOSHOUCIZHENGSHISHISHIYOUSHIYILAIZUIDAGUIMOJIANGJIA,CHENGWEI“XINDINGJIA”ZHANLVE。

    JINNIAN8YUEDI,WUYINLIANGPINTONGGUOGUANFANGWEIXINGONGZHONGHAOZAICIXUANBU,QIZAIZHONGGUODEXINYILUNXINDINGJIAHUODONGZHENGSHIKAIQI。CICIJIANGJIASHEJI500YUJIANSHANGPIN,ZHUYAOJIZHONGZAIFUZHUANG、JIAJU、CAIZHUANGGONGJU、WENJUJIDALEI。ZHEYESHIQISINIANNEIJINXINGDEDI9LUNJIANGJIA。

    “腹背受敵”的無印良品

    ZAIRIBEN,WUYINLIANGPINDEDUISHOUYIYAMAXUNWEIZHU,LIANGFENTIANXIA。ERZAIZHONGGUO,BEIWUYINLIANGPINSHIWEIZENGSHOULIQIDEJIANGJIACELVE,ZHENGZHUJIANSHIXIAO。DUIWUYINLIANGPINERYAN,XINDEWEIXIELAIZIWANGYIYANXUAN、TAOBAOXINXUAN、MIJIAYOUPIN、MINGCHUANGYOUPINDENGYIXILIEPINPAI。

    JUMEITIGUOWANGBAODAO,WANGYIYANXUANSHANGXIANSHIJIUXUANCHENGCHANPINLAIZIYUWUYINLIANGPINDAIGONGDEGONGCHANG,DANJIAGEQUEZHIYOUWUYINLIANGPINDEYIBAN,CONGERXIYINDAPIXIAOFEIZHEDEGUANZHU;ERMIJIAYOUPINHEJINGDONGJINGZAODENGYELIYONGDIANSHANGDEPINGTAIYOUSHIJINYIBUZHENGQIANGSHICHANGFENE。

    四肖期期中准天天中码CIWAIHUANYOUGUANDIANCHENG,ZHEXIEPINPAIZUNXUNDEDADUODOUSHIYUWUYINLIANGPINDATONGXIAOYIDETAOLU:JIJIANZHUYIDESHANGPINSHEJI、ZHANSHIFENGGE,CHANPINHANGAIRIYONGPIN、JIAJU、FUSHI、SHIPIN、DIANQIDENGDENGGEDAPINLEI;ZIJIANHUOZHEZHENGHEGENGYOUXIAODEGONGYINGLIAN。JIULIANYIZHIBEIRENWEIZHUDASANSIXIANCHENGSHIDEPINDUODUO,YEKAISHIJINXINGLEISIDECHANGSHI。

    KEYISHUO,ZAIZHONGGUOSHICHANG,GUOQUYI“GONGJIANGJINGSHEN”、“JIANGGUSHI”WENMINGDEWUYINLIANGPIN,ZHENGBEIWEIZHUIDUJIE。DANGZHEXIE“HOULAIZHE”DEKAIDIANSHULIANGGANCHAOSHANGLAI,BUZAIYIZHIDUXIU、YIZHAOXIANCHIBIANTIANDEWUYINLIANGPIN,SHENGCUNHUANJINGHUOJIANGGENGJIAYANJUN。

    BUGUOWUYINLIANGPINHUANMEIYOUDASUANFANGQIZHONGGUOSHICHANG。JIUXIANGWUYINLIANGPINZONGCAISONGQIXIAOZAIJINNIAN7YUEJUXINGDECAIBAOHUIYISHANGBIAOSHIDENEIYANG,YOUYURIBENSHICHANGDERENKOULAOLINGHUA,YIJIMENDIANBAOHE,GONGSIBUDEBUJINXINGHAIWAIKUOZHANG,SUOYIWUYINLIANGPINHUIJIXUTOUZIZHONGGUO。SONGQIXIAOCHENG,TARENGNENGKANDAOZHONGGUOSHICHANGWEILAIDEXUQIU,WUYINLIANGPINJIHUACAINIANMOZHONGGUOSHICHANGMENDIANJIANGZENGJIAZHI264JIA,XIABANNIANNIXINKAI35JIADIANPU。

    四肖期期中准天天中码JIZHEZHUYIDAO,CHULEJIANGJIA,WUYINLIANGPINYEZAITONGGUOTUOKUANQUDAOBUJULAIWANCHENGKUOZHANG——XIANXIAJIASUZAISANXIANCHENGSHIKAIDIAN,YIXIANCHENGSHIKAISHETONGMINGCANTING、JIUDIANDENGLAIFENGFUTIYAN,XIANSHANGYUJINGDONG、TIANMAODENGHEZUO,BINGTUICHULEGOUWUYINGYONGCHENGXUMUJI passport。


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  • SHANGRENHOU,LIQIANGLIZHUAXINGZHENGSHENPIZHIDUGAIGE,XIWANGTONGGUOZHIDINGQUANLIQINGDAN,JIEJUEZHENGFUGUANDEGUODUODEWENTI。SHIBAJIESANZHONGQUANHUIJUEDINGTUIXINGDIFANGZHENGFUJIBUMENQUANLIQINGDANZHIDU,RANGZHEJIANGDEZHEXIANGGONGZUOZHENGSHITISHANGRICHENG。

    四肖期期中准天天中码 LUODAODIFANGZHENGFUFANGMIAN,ZEZAIXIAOXINYIYIDANYEYICHANGNULIDIXUNZHAOYIGEPINGHENGDEZHIDIAN—ZHEGEZHIDIANDELIANGDUAN,YIBIANSHIZHENGZHIZHENGQUE,YIBIANSHIFANGDICHANDAILAIDEJINGJILIYI。

    SHISU160GONGLIDE“FUXINGHAO”KETIDAIPUSULIECHE,DANZANSHIHUANBUHUIWANQUANTIHUAN,ZHESHIYIGEZHUBUDEGUOCHENG。

    “RUJINYIJINGSHIXIANLE‘ZIJINGUOHE’DEANPAI。”ZAISHANGHAILONGKANLAI,XIANGGANGZAISHENGWUKEJI、RENGONGZHINENGDENGLINGYUDEKEYANXIANGMU,DUIZIJINDEXUQIULIANGFEICHANGDA,YOUGUOJIADEZHICHI,XIANGGANGJILEIDEKEYANYOUSHICAIYOUGENGDADEFAHUI。

    四肖期期中准天天中码 QUNIANGUANGZHOUGAOXINJISHUCHANPINCHANZHI9000YIYUAN,TONGBIZENGCHANG9.5%;ERSHENZHENTONGQISHUJUWEI1.73WANYIYUAN,TONGBIZENGCHANG11.2%。

    “ZHENGTISHANGJIANG,XIAOFEIJIEGOUSHENGJISHIYIGEMANCHANGDEGUOCHENG。QIZHONGYOUJIGEZHONGYAOJIEDIAN,2003NIANRENJUNGDPTUPO1000MEIYUAN,XIAOFEIJIEGOUKAISHISHENGJI,2015NIANTUPO8000MEIYUAN,XIAOFEISHENGJIJIASU,FAZHANXIANGSHOUXINGTEZHENGYUJIAMINGXIAN。”

    WEIFANGZHIGEDI“YILVGUANTING”“XIANTINGZAISHUO”DENGLANZHENG、FUYANZUOFA,SHIXINGCHABIEHUAGUANLIDEDAQIWURANZHILISILU,DANTATONGSHITIXINGYANZHONGWURANQIYE,MOXINCUNJIAOXING,YIDINGHUANYAOANZHAOCUOFENGSHENGCHANYAOQIUGAITINGZETING,GAIXIANZEXIAN。

    WEIFANGZHIGEDI“YILVGUANTING”“XIANTINGZAISHUO”DENGLANZHENG、FUYANZUOFA,SHIXINGCHABIEHUAGUANLIDEDAQIWURANZHILISILU,DANTATONGSHITIXINGYANZHONGWURANQIYE,MOXINCUNJIAOXING,YIDINGHUANYAOANZHAOCUOFENGSHENGCHANYAOQIUGAITINGZETING,GAIXIANZEXIAN。

    四肖期期中准天天中码 GENJUCAIZHENGBUGONGBUDESHUJU,JINNIAN8YUE,QUANGUOYIBANGONGGONGYUSUANZHICHU15137YIYUAN,TONGBIZENGCHANG3.3%。

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