• 十元店”獲騰訊、高瓴10億元投資,名創優品年營收120億元的秘密

    寬讀 > | Time Weekly - 2018-10-15 14:21:03 來源:創業家
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    四肖期期中准天天中码9YUE30RI,MINGCHUANGYOUPINXUANBUYUTENGXUNHEGAOLINGZIBENQIANSHUGUANYUHEGONG10YIYUANRENMINBIDEZHANLVETOUZIXIEYI,ZHESHIMINGCHUANGYOUPINZI2013NIANCHUANGLIWUNIANLAISHOUCIYINRUWAIBUZIBEN。GUANFANGSHUJUXIANSHI,JIEZHIMUQIANMINGCHUANGYOUPINQUANQIUKAIDIANCHAOGUO3000JIA,NIANKELIULIANGJIN10YI,XIAOFEIRENCIDADAO3YI。

    四肖期期中准天天中码YIXIASHICHUANGYEJIA2016-05-15FABUDECAIFANGBAODAO,GAIBAODAOJIANGSHULEMINGCHUANGYOUPIN5NIANJUEQIZHILU,CONGCHUKOUZHUANNEIXIAOCHAOHUIYIGESHANGYEMOSHI,DAOXIEGUOFUDE600YILINGSHOU+JINRONGMENG。TONGSHI,YEJIANGSHULEMINGCHUANGYOUPINNENGGOUSHIXIANNIANYINGSHOU120YI,TENGXUN、GAOLING10YIYUANTOUZIDEMIMI。

    2016NIAN1YUE16RI,GUANGZHOUTIYUGUAN2HAOGUAN,300DUOGEYUANZHUOZONGHENGBAIKAI,ZHEMEDADEZHENSHI,BUSHIDIFANGZHENGFUZAIZHELIGAOZHAODAIHUI,SHIYIJIAJIAOSAIMANKONGGUJITUANDEQIYEZAIZHELIJUBANNIANHUI。

    SAIMANKONGGUJITUANDECHUANGSHIRENXIEGUOFUHENZIHAODIGAOSU《CHUANGYEJIA》,NENGZAITIYUGUANKAINIANHUIDEQIYE,MUQIANZAIZHONGGUOLIAOLIAOWUJI,ZAIGUANGZHOUJIUGENGSHAOLE。TARENWEI,ZHISHAOYAOMANZUJIGETIAOJIAN:RENDUO;YOUSHILI;SHEDEHUAQIAN。ZAISAIMANDENIANHUISHANG,LAILE3000DUOREN,BUGUOZHEHUANBUDAO2WANYUANGONGZONGSHUDE1/6。

    ZAITIYUGUANGAONIANHUI,RANGRENYINXIANGZUISHENDEKONGPASHIALIBABAZAIHANGZHOUHUANGLONGTIYUGUANGAODENIANHUI,MAYUNBANCHENGBAIXUEGONGZHUZAITAISHANGENADUOZI。CHUANZHUXIZHUANG、BAICHENYI,DAIZHUERMAIDEXIEGUOFUZHANZAIZIJIDEZHUCHANG,GENMAYUNLAILEYIGEGEKONGDUIHUA:“DAJIAKANDAPINGMUSHANGZHEZHANGZHAOPIAN,NENGBUNENGZHAODAONIRENSHIDEREN?ZHESHIQIANJITIAN(1YUE14HAO)ZAIHANGZHOUYIGENEIBUJIAOLIUHUIHOUDEDAHEYING,ZHANZAIWOHOUMIANDESHIMAYUN,HUANYOUSHIYUZHU、FENGLUN。”

    ZHEYIKE,KONGPASHI18NIANQIANDEQINGNIANXIEGUOFUXIANGDOUBUGANXIANGDE。DANGSHI,TAYINWEIJIAOBUQIXUEFEIBUDEBUZHONGZHUANYIYE,CONGHUBEISHIYANHUOCHEZHAN,BEIZHUMADAI,LUOMODINANXIADAGONG。ERNEIYINIAN,ALIBABACHUANGSHIRENMAYUNHETADESHIBALUOHANZAIBEIJINGERCICHUANGYESHIBAI,ZHUNBEICHEHUIHANGZHOU。

    ZUOZAITAIXIAZUIQIANMIANYIPAI、ZUIZHONGJIANWEIZHIYUANZHUODEDOUNA,XIANRENSAIMANJITUANSHANGPINZHONGXINZONGJIAN,DOU,SHENGYU1984NIAN,HUBEIQIANJIANGREN,CONG2005NIANKAISHIZHUISUIXIEGUOFU,KONGPAZUINENGLIJIEXIEGUOFUNEIXINDEJIAOAO。SHENZHI,XIEGUOFUCHANGXIANG,3NIANHOUZIJIDESHANGYEDIGUONIANYINGSHOUHUIDADAO600YIYUAN。TADEDIQILAIZIYUGONGSIQIXIALIANSUOLINGSHOUPINPAIMINGCHUANGYOUPINDECHENGGONG:“NENGLIANGNIANSHIJIANZAIQUANSHIJIEKAI1100JIADIAN,XIAOSHOUETUPO50YI,DISANNIANMUBIAOSHI100YI,QIETONGSHIMANZUXIAOSHOUGUIMO、DIANPUSHUHEQUYUSANGEWEIDUDE,MUQIANZAIQUANQIUMEIYOUDIERJIA,MEIYOUDIERGETUANDUI。”

    出口轉內銷

    四肖期期中准天天中码DAIZHUTUANDUIQUGUANGRIBEN、HANGUO,ZHEKONGPASHIHENDUOFUZHUANG、SHIPINDENGPINPAIHELINGSHOUSHANGDECHUANGSHIRENDOUHUIGANDESHIQING,DANNENGZAIGUANGDEGUOCHENGZHONG,“CHAO”HUILAIYIGESHANGYEMOSHI,BINGXUNSUSHIYANDEKONGPABUDUO。

    2012-2013NIAN,XIEGUOFUHEDOUNADENGGONGSIHEXINCENG,JINGCHANGQUMEIGUO、RIBENKAOCHAXINXIANGMU,“WOZAIZHONGGUOBUMAIDONGXI,ZAIRIBENHEHANGUOMAIHENDUODONGXI。”DOUNASHUO,WAIXINGDERENDANGRANJUEDESHIRIHANDEDONGXIPINZHIHAO,JIAGEDI,ERXIANGTAMENZHEYANGDENEIXING,QISHIZHIDAODOUSHIZHONGGUOGONGCHANGZUODE。

    “WEISHENMEWOMENKAIFADECHANPIN,YANSE、PINZHIZONGSHIZUOBUDAONEIZHONGGANJUE,CHAZAINA?”DOUNAYIDIAOYAN,FAXIANWENTICHUZAIDUIJIEDEGONGCHANGBUTONG,GEIRIBEN、HANGUODENGWAISHANGGONGHUODEGONGCHANGBUGEIGUONEIQIYEGONGHUO。

    四肖期期中准天天中码“ZHONGGUOZHENDEHENGUAI,TONGYANGYIGECHANPIN,WAISHANGQUCAIGOU,BAOJIAKENENG5KUAIQIAN,RUGUOZHONGGUOQIYEQUCAIGOU,BAOJIA15KUAIQIAN。”XIEGUOFUGAOSU《CHUANGYEJIA》,HEXINYUANYINSHIWAIMAOSHENGYIMOSHIJIANDANYOUANQUANGAN:HAN、RIDENGWAISHANGBASHEJIGAOGEIZHONGGUOGONGCHANG,GONGCHANGANSHEJIJIAGONG,RANHOUWAISHANGBAXINYONGZHENGKAIHAO,YISHOUJIAOQIANYISHOUJIAOHUO。

    四肖期期中准天天中码ERGENGUONEIQIYEZUOSHENGYI,YINXINGCHENGBENGAO,YIGEWAISHANGCENGGENXIEGUOFUSHUOGUOZHEYANGDEGUSHI:SHINIANQIAN,XIANYIGEJINGXIAOSHANGGENTANAHUO,QIANLIANGCIXINYONGHENHAO,DISANCINALE100WANYUANDEHUOPAOLULE,TACONGCIJIANJUEBUZUONEIMAO。“ZAIZHONGGUOZUOSHENGYI,BADONGXIMAIDIAOBUJIAOBENSHI,BAQIANSHOUHUILAICAISHI。”XIEGUOFUGAOSU《CHUANGYEJIA》,ZHUIKUANSHEJIDAOQINGKECHIFAN、XINGHUIDENGZHONGGUOTESEDESHANGYEXINGWEI,HENDUOWAISHANG“GAOBULAI”。

    XIEGUOFUMINRUIDIYISHIDAO,BAZHEXIEZHUANGONGRIHANDENGWAISHANGDEWAIMAOPIN,FANGZHAORIHANDEPINPAI(YOUYIKU、WUYINLIANGPIN、DACHUANGDENG)SHEJI,NEIXIAOGEIGUORENSHIYIGEJUDADESHANGJI。ZHEZHONGSHANGYEDEMINRUI,SHIXIEGUOFUCHANGQIDEYINGSHANGLIANJIU。2004NIAN,TATINGSHUOGUANGZHOUBEIJINGLUBUXINGJIESHANG10YUANSHIPINDIANRISHOURUBITADEHUAZHUANGPINDIANHUANGAOYIBEI,MASHANGZHAOCHAO,ZAIFOSHANKAILEYIJIA,SHENGYIHONGHUO。

    XIEGUOFUSHUO,GUANGJIAOHUIGENBENBUJIEDAIZHONGGUOREN。YOUYICI,DOUNADAOGUANGJIAOHUIDEYIGEGONGCHANGZHANWEICANGUAN,NEIJIAGONGCHANGDEYASHUAZUODEHENPIAOLIANG,LAOBANJINGTIDIDUITASHUO,“NISHILAIXUEXIDEBA,SHIBUSHIBINIMENJIADEZUODEPIAOLIANG?”DOUNABUSHUOHUA,ZHILEZHIPANGBIANDEFANYI,YONGYINGYUGENTAJIANG,MASHANGHENREQINGDIBAOJIA。XIEGUOFUKAIWANXIAODISHUO,ZAIGUANGJIAOHUI,ZHUANGYABASHISHANGDENGREN。

    四肖期期中准天天中码YAOSHIXIAN“WAIMAOPINNEIXIAO”,ZUIHAOYOUGEWAISHANGDESHENFEN。XIEGUOFUTONGGUOPENGYOUJIESHAO,RENSHILERIBENZIYOUSHEJISHISANZHAISHUN。2013NIAN7YUE,XIEGUOFUGENSANZHAISHUNQIAODINGHEHUO,JUEDINGZAI11YUEKAICHUDIYIJIADIAN;8YUE,DOUNAKAISHICHANPINDUANDEZHUNBEI,ERXIEGUOFUYIBIANZUODIANMIANZHUANGXIU、HUOJIAHESHEJIDEZHUNBEI,YIBIANJINLUOMIGUZAIRIBENZHUCEGONGSI,9YUELINGWANZHIZHAO。XIEGUOFUBUHUIYAN,MINGCHUANGYOUPINZAIRIBENZHUCEGONGSI,QUESHIYOUZHUYUDATONGWAIMAOGONGYINGLIAN。

    四肖期期中准天天中码YOULERIQIDESHENFEN,DOUNADANDUZHAOMULEJIN40RENDECHANPINTUANDUI,DAOCHUQUGONGCHANGTANWAIMAOPIN。DOUNAYOUSHIDUONIANXIAOSHANGPINGONGYINGLIANFENGFU,GANGKAISHIZUODESHIHOU,YINWEILIANGXIAO,YIRANTIANTIANPENGBI:HENDUOGONGCHANGJIANCHIZHIZUOWAIMAOBUZUONEIXIAO;YOUDEGONGCHANGLAOBANJUEDENEIXIAO,FANGDETAIKUAI,CHANPINYIPUGUANGJIUMEIJINGZHENGLILE……ZHESHIHOU,BUDANDOUNA,JIULIANXIEGUOFUYEJINGCHANGQINZITAN。MEIBANFADESHIHOU,YEBUDEBUDAOYIJIADENGPINGTAIXIANJINGOUMAIYIBUFENCHANPIN。

    2013NIAN11YUE1HAO,DIYIJIAMINGCHUANGYOUPINDIANZAIGUANGZHOUHUADOUJIANSHELUKAIYE。

    NEISHIYIJIAJIAOQUDIAN,SHANGJIADEDIYIPICHANPINDOUNAJUEDEBINGBULIXIANG,SHICHANGFANKUIQUEHENHAO:DIYITIANYINGSHOU1.4WANYUAN,DIERTIAN1.6WANYUAN,DISANTIAN2WANYUAN。ZHESHENMEGAINIAN?AIYAYATONGYANGWEIZHIDEDIANDANRIYINGSHOUPINGJUNWEI5000-6000YUAN,QUANGUOFANWEINEI,ZUIHAODEDIANCAINENGZUODAOZHEGESHUIZHUN。 “HENDUOZHONGNIANREN、NIANQINGRENJINQU,HUA100KUAIQIANKEYIMAIYIDADAI,TIDOUTIBUDONGDENEIZHONG,MAIDANDESHIHOUTEBIEKAIXIN。”DOUNAHEXIEGUOFUJUEDEZHESHIYOUZUOTOU。

    銷量不好都是產品問題

    《CHUANGYEJIA》JIZHECENGDAOMINGCHUANGYOUPINBEIJINGJIANGUOLUDEJIANWAISOHODIANSHIDIDIAOYAN。ZHEJIADIANWEIYUDAWANGLUDITIEBKOUCHULAIYOUGUAI30MIDEDIFANG,PANGBIANSHIYIJIAZHOUHEIYADIAN。JIANWAISOHOSHIXIAOGONGSIYUNJIZHIDI,SHANGBANZU、NIANQINGNVHAIJUDUO。MINGCHUANGYOUPINDEDIANMIANZHUANGXIUFENGGEGENYOUYIKU、WUYINLIANGPINYOUXIEXIANG,SHANGPINWAIBAOZHUANGXIEMANRIWEN,DABUFENDINGJIAZAI10YUAN、15YUAN,DIANCHANGCHENGXIANGPINGGAOSU《CHUANGYEJIA》,197PINGMIDEDIANMIAN,ZONGJIYOU3000LAIGEDANPIN(SKU),JUEDABUFENSHITIEZHU“miniso”ZIYANGDEZIYOUPINPAI,FENWEIHUAZHUANGPIN、SHIPIN、XIAOSHIPIN、CHUANGYIJIAJU、SHENGHUOBAIHUO、SHUMA、WENTILIPIN、JIJIEXINGCHANPINDENG9DALEI。ZHEBUJIUSHISHENGJIBANDE10YUANDIANMA?ZHUANGXIUDEHUANTINGJINGZHI,NENGZHUANQIANMA?

    BAOYOUTONGYANGXIANGFADERENBUZHIJIZHEYIREN。“MINGCHUANGZAIWOLAOJIAKAILEYIJIADIAN,WOQUJIANCAI,HENDUOLINGDAOKANBUDONG,TASHUO,NIZHEGEDONGXI(MAI)10KUAIQIAN,QUANBUDOUSUANLIRUNYEJIU10KUAIQIAN,KAOSHENMEZHUANQIAN?DANSHITAWANGLE,YITIANYOUDUOSHAORENMAIDAN?YIXIANCHENGSHIHAODEDIANPINGJUNYITIANYOU2000RENMAIDAN,KEDANJIA30KUAIQIANJIUYIJING6WANKUAILE。”XIEGUOFUSHUO,“HENDUOHENYOUMINGDEFUZHUANGPINPAI,ZAIDINGJIGOUWUZHONGXIN,YIGEYUECAIZUO20WANYEJI。”

    LIANSUOLINGSHOU,ZUIDADECHENGBENZAIRENGONGHEDIANZUSHANG。YICHENGXIANGPINGDEDIANWEILI,197PINGMI,ZUJINMEIPINGMIMEITIAN20YUAN,MEIYUEYUE12WANYUAN,YUANGONGZONGJI13REN,MEIYUEGONGZI+JIXIAOCHENGBENZAI6-7WANYUAN。CENGKAIGUO1400DUOJIAMEIZHUANGPINLIANSUODIANDETAOSHIHUICEOSUNWEI,ZAIXIEGUOFUGANGZAIGUANGZHOUSHENZHENKAICHUZUIZAOYIPIMINGCHUANGYOUPINDIANDESHIHOUJIUHENGUANZHU。TAGAOSU《CHUANGYEJIA》,FUZHUANG、CHUANGPIN、MEIZHUANGDENGPINPAIKAIDESHITILIANSUODIAN,QIMAOLILVHUIZAI45%-50%ZHIJIAN,ERXIANGMINGCHUANGYOUPINZHEYANGDEDIANPU,PINLEIFENGFU,YINGYEEHUIBIJIAOGAO,MAOLISHIDANGXIAJIANG,“DIXIANSHI25%”。RUAN25%SUAN,NEIMECHENGXIANGPINGDEDIANMEIYUE120WANYUANDEYINGYEE,YUEMAOLIZAI40WANYUANZUOYOU。

    MAOLILVBAOCHIYIDINGDEQINGKUANGXIA,RUHEZUOGAOYINGYEESHIMINGCHUANGYOUPINYUNYINGDEHEXIN。XIEGUOFUGAOSU《CHUANGYEJIA》,YINWEIMINGCHUANGDEDIANJIBENKAIZAISHEQU、DITIE、GOUWUZHONGXIN、LVYOUJINGDIANDENGRENLIULIANGBIJIAOGAODEDIFANG,SUOYIXIAOLIANGHAOBUHAODEGUANJIANZAICHANPINSHANG。MINGCHUANGYOUPINYOUYITAOWANZHENGDECHANPINCELVE:

    PINLEI“QIAJIAN”:ANDOUNADESHUOFA,MINGCHUANGYOUPINYOUSANGEYUANZESHICHANPINKAIFABIXUJIANCHIDE:NVXING、GANGXU、KUAIXIAO。MINGCHUANGXIANYOU3000DUOGEDANPIN,DOUSHICONGGEGEXIFENLINGYUTIAOXUANCHULAIMAIDEZUIHAODE。YIMINGCHUANGYOUPINZUIXINSHANGDEJIANGUOWEILI,DOUNAHETADETUANDUIHUIHUADALIANGDESHIJIANJIANGSANZHISONGSHU、LIANGPINPUZIDENGDECHANPINFANFUDIAOYANHESHICHI,“WOHUIDIAOYANDEYICENGDOUBUSHENG。”RANHOUTIAOCHUMAIDEZUIHAODE“GAOJIAN”——GAODUANJIANGUO,WEITUOZUIHAODEGONGCHANGJIAGONG,TIESHANGMINGCHUANGDEPAIZI,ZUOWEISHIPINDEZHUDA,MAIDEHENHAO。ZHEBAOZHENGLEMINGCHUANGXINSHANGDEPINLEIDOUSHI“BAOKUAN”,DUIRUDIANDEXIAOFEIZHEYOUZUGOUDEXIYIN。“MINGCHUANGYOUPINDERENTAICONGMINGLE,ZUOSHIPINZHIZUOZHEXIEZUIHAOMAIDECHANPIN,BUHAOMAIDEBUZUO。”DOUNAXUEWAIJIEDUITAMENDEPINGJIA,YOUDIANXIAOZIDE。

    四肖期期中准天天中码DOUNAYIDIANDOUBUJIHUIYOURENSHUOMINGCHUANGCHAODAPAIGONGSIDECHANGXIAOPIN,“(NISHUO)WODEWAIBAOZHUANGGENNAGEPINPAIHENXIANG,WOYECHENGREN,QUESHIHENXIANG。”DOUNASHUO,MINGCHUANGMAIDECAIZHUANGJIUSHIWEITUOXIANGNAIERDEDAIGONGCHANGSHENGCHANDE,XIANGNAIERCHUSHENMEXINPIN,MINGCHUANGHUIDIYISHIJIANZHIDAO,BINGXUNSUPANDUANYAOBUYAOGENJIN。YOUDEGONGCHANGSHENZHIZHUDONGGEIMINGCHUANGTIXINPINFANGAN,“JUYOUYANFANENGLIHESHEJINENGLIDEGONGCHANG,SHIMINGCHUANGYOUPINHEZUOZUIHAODEGONGCHANG。”

    四肖期期中准天天中码KUAISUSHANGXIN:JUCHENGXIANGPINGTOULU,TADEDIANPINGJUNMEIZHOUDOUHUIYOU2-3KUANXINPINSHANGLAI。YINWEIMINGCHUANGMEILEIDIANYOUGUDINGDEKEQUN, “SHANGXINGEIKEHUBUDUANDEXINXIANGAN,TAZONGJUEDE,WOZHECILAI,NAYIGEXINPINKENENGSHIMEIJIANGUODE,YOUBIANYIYOUSHIHUI,WOXIACILAIGUANGDESHIHOU,YOUFAXIANYIGE。”CHENGXIANGPINGSHUO。ZHEQISHIXIANGDANGYUTIGAOXIAOFEIZHEDEZHONGFUGOUMAILV。ZHEYIZHAOXIEGUOFUZAIZUOAIYAYADESHIHOUJIUZHANGWO,DANGSHIXIEGUOFUCHENGLIPINPAIWEIYUANHUI,AIYAYADETUIXINSUDUCONG45TIANYICITISUDAO10TIANYICI,XIANZAIZUOMINGCHUANGKUAIDAOMEIZHOU2-3KUAN。

    BAOZHUANG“RIHUA”:JUJIESHAO,MINGCHUANGYOUPINSUOYOUDEWAIBAOZHUANGSHEJIDOUYOURIBENYIJIAGONGSISHEJI。ZHESHIMINGCHUANGYOUPINLIANHECHUANGSHIRENSANZHAISHUNDEZHUYAOZHIZE,MANZUNIANQINGRENHAHANHEHARIDEXINLI。TONGSHIZAOCHENGGENGQIANGDEWAIGUOPINZHI,JIAGEQUERUCIDIDE“FANCHA”GAN。

    DAGUIMOMAIDUAN:“WOGENLEIJUNDELINIAN(SHIYIYANGDE),WOMENDEJIAGEYIDINGSHICHAOSHIDESANFENZHIYIDAOWUFENZHIYI,SHISHANGCHANGDESHIFENZHIYI,JIAGEMEIYOUSANBEIYISHANGDECHAJUSHIMEIYOUCHONGJILIDE。”XIEGUOFURENWEI,GAOPINZHI、DIJIAGEZUIJUYOUSHASHANGLI。RUSHANGWENSUOSHUO,MINGCHUANGYIRIBENPINPAISHANGDESHENFENCAIGOU,YUANDIYUYIGUONEISHANGJIASHENFENSUOHUODEDECAIGOUJIAGE。WEILEYADIJIAGE,MINGCHUANGYOUPINCAIQULEISIYUXIAOMIDEDAEMAIDUANCAIGOUDEFANGSHI。“XIAOMI(DEDONGXI)BUNENGZAIBIANYILE,JIHUMEIYOUSHENMELIRUN。”DOUNASHUO,ERZAIMINGCHUANG,YIKUANBAOBAO,YIXIAZIXIADAN20WANGE,JIAGEKEYIZUODEHENDI。DOUNASHENZHIJIANYIGONGYINGSHANGNAZHUMINGCHUANGDEDINGDANQUYAZHASHANGYOUYUANLIAOGONGYINGSHANG,“WOYIQIANGENTAZUOYIBAIWAN,XIANZAIGENTAZUOYIQIANWAN,WANQUANKEYIWENTADESHANGYOUYAOLIRUN。”

    找土豪當LP

    2014、2015NIAN,XIEGUOFUYIKOUQIZAIQUANGUOKAILE1100JIAMINGCHUANGYOUPINDIAN,XIEGUOFUBANEILIANGNIANDINGYIWEI“KAIDIANNIAN”,SHIQIANGZHENDI、CHAHONGQIDESHIJIAN。KUAISUQUANDIDEYUANYINBUNANJIESHI:HAODEDIANPUZIYUANSHIXIQUEDE,DANGNIANGUOMEI、SUNINGYECENGPINMINGPAOMAQUANDI;LINGWAI,MINGCHUANGYAOXIANGYONGYOUJIAGEYOUSHI,BAOZHENGMAOLILVGAOYU25%,GUIMOJINGJISHIBUERTAOLU,BIXUYAOYOUZUGOUDUODEDIANPUZUOSHOUMAICHUJIAO。

    YAOSHIXIANRUCIKUAISUDEKUOZHANG,ZHIYINGHENNAN,ZUOWEIXIAOSHANGPINLINGSHOUZHEYANGDE“CHUANTONGXINGYE”,XIANGYINXINGHUOGUQUANJIGOUNADAQIANKAIZHIYINGDIAN,BUQIESHIJI。NEIZHISHENGXIAJIAMENG。

    SUNWEIPINGJIAXIEGUOFUSHUYU“QUDAONENGLITEBIEQIANG”DEREN。ZAOZAI2006NIAN,XIEGUOFUJIUTONGGUOJIAMENGLIANSUODEFANGSHI,KUAISUBAAIYAYADESHENGYIZUODAOQUANGUO。ZHIDEZHUYIDEYIGEBEIJINGSHI,2003-2004NIAN,ZAINANFANG,DANSHENGLEYIPILIANSUOJIAMENGPINPAI。ERXIEGUOFUBEIHOUHUANYOUYIGEZHUANMENTIGONGJIAMENGLIANSUOFUWUDE“HUBEIBANG”,28SHANGJIWANGDENGHUBEIBANGZHUDAODEJIAMENGWANGZHANFAZHANPENGBO。

    四肖期期中准天天中码DUIJIAMENGLIANSUOJIAQINGJIUSHUDEXIEGUOFUZHECIQUEBUCAIYONG“JIAMENG”DEFANGSHIKUOZHANG,ERBAXIANZAICHUANGTOUQUANLIUXINGDELPGAINIANYINRU:ZAIYIXIANHESHENGHUICHENGSHI,YOUSHEQU、DITIE、GOUWUZHONGXIN、LVYOUJINGDIANDENGYOUZHIDIANPUZIYUANDETUHAO,BUDANYAONACHUDIANPUHEZIJINJIARUMINGCHUANG,HUANBUNENGGANYURENHEDEJINGYINGGUANLI,RICHANGDIANPUYOUXIEGUOFUZHAOMUZHUANYEDETUANDUIZHIGUAN。XIEGUOFUSHUO,“TAJIEJUELEWODIANPUZIYUAN,YEJIEJUELEWOZIJINDEWENTI,DANSHIXIANLEWOKAIZHIYINGDIANDEMUBIAO。”ZHEZHONGMOSHIZHIQIANHAILANZHIJIAYEWANGUO。

    ZHESHIXIEGUOFUZAIZONGJIEZHIQIANAIYAYADEMOSHIJIAOXUNJICHUSHANGDEDAODEJIEJUEFANGAN。ZHIQIANAIYAYAZUOJIAMENG,HEXINZHUANQIANMOSHISHI“JIAMENGFEI”。CHULEDIYIPIHUO,HOUXUMEIGEJIAMENGDIANLAOBANCONGAIYAYADINGSHENMEHUO,SHENMESHIHOUDING,DOUYOUZIZHUJUECEQUAN,XIEGUOFUXIANGTUIYIKUANXINFAKA,XUYAOZHUANMENXUNWENJIAMENGSHANGSHIFOUYUANYIDINGHUO,DANGXIEGUOFUXIANGZAIZHEXIELAOBANMEIYUEDEDINGDANLIJIARUYIXIEXINPINHUANXUYAOGENMEIGELAOBANGOUTONG,ZHONGKOUNANDIAO,XIAOLVHENDI。ERMINGCHUANGXIANGYAOBACHANPINJIAGEZUODAOSHICHANGZUIDI,BIXUSHISHIMAIDUANZHI。DAPIXINPINSHANGLAI,RUGUOBUNENGKUAISUPUKAIMAIDIAO,GENBENWANBUZHUAN。

    四肖期期中准天天中码ERLEIHAILANZHIJIADELPMOSHI,NENGFOUZHUANQILAI,XIYINZHONGDUOLAOBANCANYU,GUANJIANZAIYUDANDIANDEHUIBAOZHOUQI。“HAILANZHIJIAYOUYIDUANSHIJIAN,TADEHUIBAOZHOUQIYAOBIBIEDE(FUZHUANGPINPAIZUODE)HAO,JIUHENQIANGSHI,MEIYOU200WANYUAN,BUGENNIHEZUO。”SUNWEIWEI《CHUANGYEJIA》JIEDU。

    YIYIJIA150PINGMIDEBIAOZHUNMINGCHUANGYOUPINDIANWEILI,JIAMENGFEI20WANYUAN,HUOPINBAOZHENGJIN80WANYUAN,ZHUANGXIU、HUOJIADENG50WANYUAN,ZUJIN+LIUDONGZIJIN150WANYUAN,HEJI300WANYUANZONGTOUZI。

    XIEGUOFUSHEJILEYITAOMEITIANFENQIANDEMOXING:“NIBAZIJIDANGLPJIUXINGLE,WORANGNIXIANGSHOUDANGDIANLAOBANDEGANJUE,WOGEINIFENQIAN,BIRUSHUOZUOTIANMAILE10WANYUAN,ANZHAOHEYUEDEBILI38%(XIAOSHOUE)GEINI,DIERTIAN3.8WANYUANDANIZHANGSHANG。”ANXIEGUOFUDESHUOFA,MINGCHUANGQUANGUODANDIANPINGJUNRIYINGSHOU2WANYUAN,RUGUOMEITIANDOUFEN38%(ZUJINXULPCHENGDAN),YINIANFENDAOYUEWEI273.6WANYUAN,CHABUDUOHUIBEN,SHENGXIADOUSHIZHUANDE。

    四肖期期中准天天中码ZAIXIANZAIDESHITIDIANPUYINGSHANGHUANJINGLI,NENGZUODAOZHEYANGDEHUIBAOLV,XIEGUOFUHUAYUQUANJIDA,“GUOQUSHIZHAOSHANG,ERWOXIANZAISHIJUSHANG,TUIDIAOLEHENDUOKEHU。BIERENPAGUANDIAN,ERWOGULIKEHUGUANDIANHEBANQIAN。SHENGYIBUHAO,WOANPAIWOMENDERENSHANGMENQUQINGKEHUCHIFAN,GENTASHANGLIANGBAZHEGEDIANPUGUANDIAOHUOZHEBANQIAN。SUOYOUDIANDOUSHIMINGCHUANGZIJIGUANLI,PINGXIAOYUECHADUIWOGUANLIYUEBULI。WOBUPAGUANDIAN,WODEGUANDIANLVHENDI,QUNIANCAIBUDAO6%。”XIEGUOFUSHUO。

    ZAIBEIJING,MINGCHUANGYOUPINZONGGONGYOU77JIADIAN,ZHIYOU4JIASHIZHIYING,6JIASHIHEZUODIAN,QIYU67JIAQUANBUSHILPDIAN。

    見人就遞購物籃

    CHENGNUOMEITIANGENHEZUOHUOBANFENQIAN,GURANSHIWEILEGENGKUAIDIHUYOU“TUHAO”MENGENTAYIQIBADIANXIANKAIQILAI,DANZHEYEYUANYUXIEGUOFUDUIZIJINENGTONGGUOZHIYINGTIXIBAYINGYEEZUODADEXINXIN。

    四肖期期中准天天中码SHANGWENSHUODAODECHANPINCELVEBAOZHENGLEMINGCHUANGZAISHEJI、CHANPIN、JIAGESHANGDEJUEDUIJINGZHENGLI,ZHESHIQUEBAODIANPUYINGSHOUDEHEXIN,ERXIEGUOFUZIRENWEIZAICHANGQIJINGYINGGUOCHENGZHONGZONGJIECHULAIDEYUNYINGZHAOSHUQUEBAOLEMINGCHUANGYINGLISHUIPINGYIDINGSHIZHUBUZOUGAODE。

    DIANMIANHUANJINGHEFENWEITESEYINGZAO。MINGCHUANGDIANMIANHUANJINGHEFENWEIDETESEDAZAOSHIRANGGUKEXIADANDE“LINMENYIJIAO”。

    MINGCHUANGDEDIANDADOUKAIZAIHAODIDUAN,WAIBUDAHUANJINGBUCUO,NEIBUZHUANGXIUZEQUANMIANJIEJIANYOUYIKU、WUYINLIANGPINDENG,CHENGBENDA50WANYUAN。“WOMENDEHUOJIAZHILIANGHENHAO,SHINIANBUBIANXING、BUDIAOQI。”XIEGUOFURENWEIZHEZHONGTOURUSHIZHIDEDE,GUKEYIDAOMINGCHUANGYOUPIN,GANJUEDONGXIKENDINGMAIDEHENGUI,DANYIKANJIAGEYOUHENBIANYI,“ZHEZHONGJUDADELUOCHAJIUBANINEIXINDEBUXINRENGAN、HUAIYIGANQUANBURONGHUADIAOLE。”

    四肖期期中准天天中码SUNWEIRENWEIXIEGUOFUDUIYUDIANPUGOUWUFENWEIDEDAZAOZAOYIHENGAO,YUANLAIAIYAYAGEIRENGANJUESHIXIAOGUNIANGGUANGDEDIAN,ERMINGCHUANGGEIRENDEGANJUESHIBAILINGDENGZHULIURENQUNGUANGDEDIAN。

    MINGCHUANGQIANGDIAOZIXUANSHIGOUWU,JUEBUXIANGDABUFENDEFUSHILIANSUODIAN,DAOCHUSHIDAOGOU,QIANGTUIXIAO,“ZHONGGUORENHENTAOYANGUODUFUWU”,DANMINGCHUANGYEBUHUIXIANG7-11YIYANGCHUNZIXUAN。ZAIMINGCHUANG,DIANYUANDEHEXINZHIZESHISHANGHUO、CHENLIE、GAOWEISHENGHEFANGDAO,CHENGXIANGPINGGAOSU《CHUANGYEJIA》,DIANYUANHUANCHENGDANHENZHONGYAODECUXIAOGONGNENG。BIRUMINGCHUANGMEIJIADIANDEMENKOU,DOUYAOQIUZHANYIGEDAIXIAOMIFENG(BIANXIESHIHUATONG)DEDIANYUAN,MEIBANXIAOSHILUNYICI,ANZHAOSHANGPINZHONGXINSHEJIHAODEXINPINTUIJIANHUASHUJINXINGBOBAO,GUKEBUDUODESHIDUANBOBAODEYINLIANGBIGAOFENGSHIDUANSHANGDIAO5-8FENBEI,HEXINSHIWEICHIDIANPUHONGHUORENAODEGANJUE。MEIJIADIAN,TAITOUJIUNENGKANDAOYITAIYEJINGDIANSHIZAISHISHIBOFANGMINGCHUANGXIANGYAOTUIDEHUOPIN。

    DIANYUANHUANBEIYAOQIUZAIDIANZHONGZOUDONGSHIZHUDONGGEIGUKEDIGOUWULAN。CHENGXIANGPINGGAOSU《CHUANGYEJIA》,ZHESHIYIGEHENQIAOMIAODEANSHIXIADANDONGZUO。MINGCHUANGDECHANPINDANJIAJIAODI,RONGYIJIFAGUKEGOUMAICHONGDONG,RUGUOGUKESHOULINALE3-4JIANCHANPIN,MEIYOUGOUWULAN,GUKEJUEDEMEIFANALE,ZAOZAODAOSHOUYINTAIJIEZHANG,YOULEGOUWULAN,GUKEJIANGYIXUANHAODESHANGPINFANGHAO,KEYITENGCHUSHOUJIXUXUANGOU,TIGAOKEDANJIA;RUGUOGUKEHUANMEIKAISHICAIGOU,DABUFENRENZONGBUHAOYISINAZHUDEGOUWULANKONGSHOUERQU。

    四肖期期中准天天中码MINGCHUANGHUOJIABUJUYOUGUDINGDETAOLU,RUKOUKENDINGSHICAIZHUANGQU,SHOUYINTAIPANGBIANSHISHIPINQU。CAIZHUANGQUYAOQIUYOUGUDINGDEDIANYUANZHISHOU,WEIGUKETIGONGMIANFEIHUAZHUANGDENGFUWU,ZHESHIXIEGUOFUZAONIANGENTAFURENKAIHUAZHUANGPINGUAIJIAODIANSHIJIUZHANGWODEJINGYINGJIQIAO。

    四肖期期中准天天中码GAOXIAODEDIAOHUOTIXI。JIBUHUIQUEHUO,YEBUHUIZAOCHENGKUCUNJIYA,ZHESHIHENDUOLINGSHOUQIYEZHUIQIUDEJINGJIE。HENGLIANGZHEGEJINGJIEGAODIDEZHIBIAOSHIHUOWUZHOUZHUANSHIJIAN。MINGCHUANGDEHUOWUZHOUZHUANKEYIZUODAO21TIAN。ZHESHISHENMESHUIPING?7-11HUOWUNIANZHOUZHUAN14CI,XIANGDANGYU25TIANZUOYOU。ZAIDOUNAKANLAI,DIANPUCHULERENGONG、FANGZU,ZUIDADECHENGBENJIUSHIHUOWU,HUOWULIUZHUANSUDUZHIJIEYINGXIANGMAOLI。MINGCHUANGQUANGUOYOU8GECANGCHUWULIUZHONGXIN,QIZHONGLANGFANGCANGFUZEBEIJING、TIANJIN、HEBEI3GEDIQUDEHUOWUPEISONG。

    CHENGXIANGPINGZUOWEIYIXIANDIANMIANDEGUANLIZHE,TAGAOSU《CHUANGYEJIA》,TADEDIAN,MEIZHOUSONGHUO4CI,MEICIGENZHOUBIANSANJIADIANGONGXIANGYILIANGWULIUPEISONGCHE。PEISONGDEHUOPINFENLIANGLEI:1、TEBIECHANGXIAODECHANPIN,YOUDIANCHANGDANDUXIANGMINGCHUANGSHANGPINZHONGXINDEJIDIAOBUXIADAN;2、CHANGGUIDEHUOPIN,YOUJIDIAOBUGENJUDIANMIANRICHANGXIAOSHOUSHUJU,JIASHANGYIDINGDEZENGCHANGLVJINXINGPEIHUO,DIANCHANGHEDIANYUANWUQUANGANYU。

    XIEGUOFUDUIYITUOQIANGDAZONGBUPINGTAINENGLIQUDASHENGZHANGDEQIYETUICHONGBEIZHI。“UberDANGCHUZHIPAISANGERENJIUBAGUANGZHOUNAXIA。ZHESANGERENBUSHIYIBANDEREN,SHEBEIHENXIANJIN,XUYAOSHENMEZIYUAN,KEYIZAIiPadLIXIANGZONGBUZHIJIEDIAODONG。”2006NIANKAISHI,XIEGUOFUJIUGENXIANZAIGUONEILINGSHOUXINXIHUAXITONGLONGTOUQIYEHAIDINGHEZUOKAIFAITXITONG,BAOKUO“KUCUNGUANLI、GONGYINGLIANGUANLI、DANGANGUANLI、YUANGONGGUANLIDENG”。DAOXIANZAI,XIEGUOFUYIYOULEITWUQIJINGQUEDIDAJIGUKE。DOUNAHETADETUANDUIZAIGUANGZHOUZONGBUDEITHOUTAI,KEYIKANDEDAOQUANGUOMEIYIJIADIANDESHISHIJINGYINGQINGKUANG,SUISHIJINXINGHUOPINDEDIAOPEI,BIRUBEIJINGGUOMAOXINSHIJIEDEMINGCHUANGDIAN,GUOWANPIAOPENDENGSHANGPINMAIDEBUHAO,KEGENCHENGXIANGPINGSUOZAIDEDIANJINXINGDIAOHUAN。RUMOUJIADIANJIYADEMOULEICHANPINGUODUO,ZEXUYAOXIANDIAOHUIQUYUCANGCHUZHONGXIN,ZAIDIAOPEIDAOGENGDUODEHESHIDIANMIANJINXINGFENSANCUXIAO,SHENZHINENGKUAQUYUDIDAGUIMODIAOHUO。

    尾聲:零售+金融夢

    四肖期期中准天天中码JIESHOUWAN《CHUANGYEJIA》DECAIFANG,XIEGUOFUYOUYAOZHUNBEICHUGUOKAIDIANQULE。XIEGUOFUXIWANGZAI2019NIANQIANHOUNENGBAMINGCHUANGYOUPINDEYINGSHOUZUODAO600YIYUAN。JINNIANTADUIGUONEIMINGCHUANGDIANPUDEYAOQIUSHIJINGXIHUAGUANLI,KAIDIANFANGZAIHAIWAI。

    ZHEYEXUSHISHOUDAOMEITIDECIJI——MINGCHUANGYOUPIN2014NIAN、2015NIANJIZHONGZAIGUONEIKAIDIAN,CENGZAIQUNIANBEIMEITIZHIYIWEISHANZHAIDERIBENPINPAI。XIEGUOFUJIYUKUODAZAIHAIWAIDEDIANPUSHU,ZUOSHIMINGCHUANGYOUPINGUOJIPINPAIDEMINGTOU。LINGWAI,2015NIANZAIHAIWAIKAIDIANCHANGSHIDECHENGGONGRANGXIEGUOFUSHOUDAOGUWU。DAOMUQIANWEIZHI,MINGCHUANGYOUPINZAIHAIWAIYUEYOU1100JIADIAN,FUGAIOUZHOU、DISANSHIJIEGUOJIA,2018NIANSHANGBANNIANHAIWAISHICHANGZHONGDUANXIAOSHOUEDA3.8YIMEIYUAN。

    四肖期期中准天天中码ZAIXIEGUOFUDESHANGYEBANTULI,MINGCHUANGYOUPINWUYISHIGENJI。XIEGUOFUZAOJIUZAIJINRONGSHANGYOUSUOBUJU,BUDANCHENGWEIGUONEIYIXIEJIJINBIRUTIANSHIWANCHUANGTOUDEHEHUOREN,HUANZIJICHUANGLISAIMANJIJIN,XIEYECANYUTOUZIHUOCHUANGBANHULIANWANGJINRONGYEWU,BIRURENRENJINFU、QUEQIANME、FENLIBAODENG。

    “ZUOJINRONG,SHIWEILAIYIGEQIYEZUODAZUOQIANGDEBIAOPEI,WEILAIWOMENDEZHANLVESHILINGSHOUJIAJINRONG,LINGSHOUSHIDAJINRONG,MEITIANSHOUXIANJIN。”XIEGUOFUSHUO,ALIYOUWANGSHANGYINXING、ZHIFUBAO、YUEBAODENGJINRONGYEWU,BIZHONGGUOZUINIUDEYINXINGHUANYAONIUBI。

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    四肖期期中准天天中码 “RUJINYIJINGSHIXIANLE‘ZIJINGUOHE’DEANPAI。”ZAISHANGHAILONGKANLAI,XIANGGANGZAISHENGWUKEJI、RENGONGZHINENGDENGLINGYUDEKEYANXIANGMU,DUIZIJINDEXUQIULIANGFEICHANGDA,YOUGUOJIADEZHICHI,XIANGGANGJILEIDEKEYANYOUSHICAIYOUGENGDADEFAHUI。

    四肖期期中准天天中码 “ZHENGTISHANGJIANG,XIAOFEIJIEGOUSHENGJISHIYIGEMANCHANGDEGUOCHENG。QIZHONGYOUJIGEZHONGYAOJIEDIAN,2003NIANRENJUNGDPTUPO1000MEIYUAN,XIAOFEIJIEGOUKAISHISHENGJI,2015NIANTUPO8000MEIYUAN,XIAOFEISHENGJIJIASU,FAZHANXIANGSHOUXINGTEZHENGYUJIAMINGXIAN。”

    SHICHANGPUBIANRENWEI,ZAIMEIGUOJINGJIBIAOXIANQIANGJINGDEBEIJINGXIA,YINFABENCIMEIGUBAODIEYINSUZHONGDUO,ZHUYAOYUMEILIANCHUJIAXIHEMEIGUOGUOZHAISHOUYILVSHANGZHANGYOUGUAN。

    四肖期期中准天天中码 WEIFANGZHIGEDI“YILVGUANTING”“XIANTINGZAISHUO”DENGLANZHENG、FUYANZUOFA,SHIXINGCHABIEHUAGUANLIDEDAQIWURANZHILISILU,DANTATONGSHITIXINGYANZHONGWURANQIYE,MOXINCUNJIAOXING,YIDINGHUANYAOANZHAOCUOFENGSHENGCHANYAOQIUGAITINGZETING,GAIXIANZEXIAN。

    WEIFANGZHIGEDI“YILVGUANTING”“XIANTINGZAISHUO”DENGLANZHENG、FUYANZUOFA,SHIXINGCHABIEHUAGUANLIDEDAQIWURANZHILISILU,DANTATONGSHITIXINGYANZHONGWURANQIYE,MOXINCUNJIAOXING,YIDINGHUANYAOANZHAOCUOFENGSHENGCHANYAOQIUGAITINGZETING,GAIXIANZEXIAN。

    7YUE18RI,ZHONGLIANGJITUANZAIJINGZHAOKAIGAIGEZHANLVEZHONGZUQIDONGDAHUI,GONGBULELIANGJIANDASHI:QIYISHIZHENGSHIJIANBINGZHONGFANG,QIERSHIGONGBUGUOYOUZIBENTOUZIGONGSIGAIGESHIDIANFANGAN。

    7YUE18RI,ZHONGLIANGJITUANZAIJINGZHAOKAIGAIGEZHANLVEZHONGZUQIDONGDAHUI,GONGBULEGUOYOUZIBENTOUZIGONGSIGAIGESHIDIANFANGAN。

    四肖期期中准天天中码 GUYUNCHANGZHUZHANG,BAOZHANGFANGXUQIUYINGYOUXIAERSHANGSHENQING,ZHEYIDIANYUQITAJIWEIZHUANJIABUMOUERHE。ZHONGYANGYINGGAIJIANSHETONGYI、GONGKAIDEBAOZHANGFANGSHENQINGZHIDU,CONGSHENQINGDAOHESHIZAIDAOJIANSHE,JINXINGJINGXIHUAGUANLI。

    四肖期期中准天天中码 JIAKANGJIANYI,QIYEKEYIHAOHAOLIYONGYANFAFEIYONGJIAJIKOUCHUDEZHENGCEYOUHUI,GUOJIAZAIJIANSHUIJIANGFULIDUSHANGYEKEYIYOUSUOTIGAO,BIRUSHUIQIANTANXIAODEBILIHUANKEYITISHENGDAO200%-250%。

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