• 靠會員費一年賺31億美元 好市多的另類“流量”生意

    全球 > | Time Weekly - 2019-01-22 03:26:54 來源:時代周報
  • [摘要] Costco所代表的不僅是一家大型商場,更是已經成為中產階層的一種生產方式。而在新零售、新消費領域,一些機構也開始研究Costco模式,甚至開始投資一些“類Costco”的創業者。

    時代周報記者 王心昊

    四肖期期中准天天中码GUANYUHAOSHIDUO(Costco),GUSHENWOLUN·BAFEITE(Warren Buffett)CENGSHUOGUOYIGEXIAOHUA:“YOUYICI,LIANGGEKONGBUFENZIJIECHILEWOHEGONGSIFUZHUXIMANGGE(Charlie Thomas Munger)ZUODEFEIJI,SHENGCHENGZAICHUJUEWOMENZHIQIANKEYIMANZUWOMENDEZUIHOUYIGEYUANWANG。MANGGETICHU,TAYAOZAIJIANGYICIHAOSHIDUODEYOUDIAN。”?

    ZAIBUSHAOMEIGUOHEJIANADARENKANLAI,CostcoSUODAIBIAODEBUJINSHIYIJIADAXINGSHANGCHANG,GENGSHIYIJINGCHENGWEIZHONGCHANJIECENGDEYIZHONGSHENGCHANFANGSHI。ERZAIXINLINGSHOU、XINXIAOFEILINGYU,YIXIEJIGOUYEKAISHIYANJIUCostcoMOSHI,SHENZHIKAISHITOUZIYIXIE“LEICostco”DECHUANGYEZHE。?

    零利潤的爆品

    ZUOWEIYIJIACHUANTONGDELINGSHOUQIYE,HAOSHIDUODEFAZHANLICHENGQISHIYULIANGJIAGONGSI。1976NIAN,SUOER·PULAISI(Sol Price)YUERZILUOBOTE·PULAISI(Robert Price)YIQI,ZAIMEIGUOSHENGDIYAGE(San Diego)CHENGLILEDIYIJIAMIANXIANGSHANGYEGOUMAIZHEDEQUANXINHUIYUANDIAN—JIAGEHUIYUANDIAN(Price Club)。ERZAI1983NIAN9YUE,ZHANMUSI·XINNIGE(James Sinegal)YUJIEFULI·BULUOTEMAN(Jeffrey Brotman)ZAIXIYATUJINJIAOKAIXIADIYIJIAHAOSHIDUO。

    1993NIAN,ZAIJINGLILECHANGQITANPANZHIHOU,JIAGEHUIYUANDIANJUEDINGHECENGJINGDELAODUISHOUHAOSHIDUOHEBING,CHENGLIJIAGEHAOSHIDUO(Price Costco)。ZHEYIMINGZIYIZHIYANYONGZHI1999NIAN,JIAGEHAOSHIDUOGAIMINGWEIHAOSHIDUOCANGCHUGONGSI(Costco Wholesale Corporation)。

    ZUOWEIYIJIACHUANTONGDELINGSHOUXINGQIYE,HAOSHIDUOZAIQUANQIU11GEGUOJIAJIDIQUZHIKAILE768GEMENDIAN,PINGJUNMENDIANMIANJI1.3WANPINGMI。QIZHONG533GEWEIYUMEIGUO,100GEWEIYUJIANADA(SHUJUJIEZHI2018NIAN11YUE)。2018NIAN,HAOSHIDUODENIANYINGYEEYIJINGDADAOLE1384YIMEIYUAN;JIEZHI2019NIAN1YUE21RI,QIYESHIZHIWEI940.84YIMEIYUAN。

    四肖期期中准天天中码XIANGBIZHIXIA,QUANQIUZUIDADELINGSHOUXINGCHAOSHIWOERMAZAIQUANQIUYONGYOU8500JIAYISHANGDEMENDIAN, NIANYINGYESHOURUDAGAISHI4821YIMEIYUAN,MUQIANSHIZHI2500YIMEIYUANZUOYOU。

    四肖期期中准天天中码XIANRAN,HAOSHIDUOTILIANGYUANBUJIWOERMA,DANQIDANDIANDEXIAOSHOUXIAOLVQUEBIWOERMAYAOGAOSHANGXUDUO。SHUJUXIANSHI,HAOSHIDUODEKEDANJIASHIWOERMADE2BEIYISHANG,PINGXIAOBISHIWOERMADE2BEI,KUCUNZHOUZHUANLVSHIWOERMADE1.5BEI,YUNYINGFEILVZHIYOUWOERMADEYIBAN。

    ERHAOSHIDUOGAOXIAOLVYUNYINGDEBEIHOU,SHIDAPOCHUANTONGLINGSHOUXINGYEYAO“KESIYUNLAI”DETIELV:YAOGUANGGUZHEJIACHAOSHI,QINGXIANQUJIAOGEBINGBUBIANYIDEHUIYUANFEI。ZAIBEIMEI,BANYIGEHAOSHIDUODEFEIZHIXINGHUIYUANNIANFEIWEI55MEIYUAN,ERYIGEZHIXINGHUIYUANDENIANFEIWEI110MEIYUAN,BINGQIENIANFEIFEILVYEZHENGCHUYUBUDUANSHANGSHENGDEJIEDUAN。

    四肖期期中准天天中码DANBUSUANBIANYIDEHUIYUANFEIBINGMEIYOUDAXIAOXIAOFEIZHEDEREQING:HAOSHIDUOZAIQUANQIUYONGYOU8103WANFUFEIHUIYUAN;BINGQIE2018NIANLAOHUIYUANXUFEILVDADAOLE88%。

    四肖期期中准天天中码RUCIZHIGAODEGUKEZHONGCHENGDU,YIKAODESHIJIDILIRUNDEJINGXUANHUOPIN。

    ZAIWOERMA,KUCUNLIANGDANWEI(Stock Keeping Unit,XIACHENG“SKU”)DESHULIANGCHAOGUOJISHIWANZHONG,ERCostcoZHIJINGXUAN3700GESKU,SUOYOUSHANGJIADESHANGPINBIXUJINGGUOCENGCENGSHENHE,MEILEICHANPINZHIYOU1-3GEPINPAI。ERZHEXIEJINGXUANHUOPINHUANYIYIGEJUYOUJINGZHENGLIDEDIJIAJINXINGXIAOSHOU:CostcoGUIDINGSUOYOUSHANGPINDEMAOLILVBUNENGCHAOGUO14%,KOUCHUHUIYUANFEIHOUSHANGPINDEPINGJUNMAOLILVJINZAI10%ZUOYOU,BUDAOJINGZHENGDUISHOUWOERMADEYIBAN。

    ERDUIYUBAOKUANSHANGPIN,JIAGESHENZHIJIEJINLINGLIRUN:LIRUNIANXIAOLIANGJIN6000WANZHIDECostcoZHAOPAISHAOJI,JINSHOU4.99MEIYUAN;ERZAICostcoKUAICANQUSHOUMAIDEREGOUQISHUIZUHEJINSHOU1.5MEIYUAN,JIAGE30NIANWEIBIAN,XIAOLIANGSHIMEIGUOBANGQIUDALIANMENGTIYUCHANGDE4BEI。ZHEXIEDIJIABAOKUANSHANGPINXIYINLEDALIANGKELIU,TONGSHIYEWEIPEIYANGPINPAIKOUBEIZUOCHULEHENDAGONGXIAN。

    不靠賣貨掙錢

    四肖期期中准天天中码SHIJISHANG,RANGGUSHENBAFEITEYUHEZUOHUOBANMANGGERUCIZHUMIDEHAOSHIDUOBINGBUKAOSHANGPINXIAOSHOUZHUANQIAN,ERSHILINGPIXIJING,ZAIHUIYUANFEISHANGZUOWENZHANG。

    GENJUHAOSHIDUOFABUDE2018NIANCAIBAO,2018CAIZHENGNIANDUZHONGGONGSISHIXIANXIAOSHOU1384YIMEIYUAN,QIZHONGSHANGPINCHENGBEN1231YIMEIYUAN,YUNYINGFEIYONG138YIMEIYUAN,SHENGXIADE15YIMEIYUANZHENGHAOSHISHUISHOUZHICHU。YEJIUSHISHUO,HAOSHIDUOXINXINKUKUYINIANMAILEJIN1400YIMEIYUANDEHUO,DAOZUIHOUYIFENQIANYEMEIZHUANDAO。

    四肖期期中准天天中码DANWEISHENMEZHEYANGDESHENGYIHUANNENGDEDAOBAFEITEHEMANGGEDEQINGLAINI?

    SHISHISHANG,HAOSHIDUOZUIZHONGYAODELIRUNLAIYUANSHIHUIYUANFEISHOURU:2018CAINIANHUIYUANFEISHOURU31.4YIMEIYUAN,ZUIHOUSHOUGUIQIYEZONGLIRUNSHI31.3YIMEIYUAN。HUIYUANFEISHOURUZHANCostcoZONGSHOURUDE2.2%,QUECHUANGZAOLE100%DEYINGYELIRUN。

    四肖期期中准天天中码ZHIDEZHUYIDEJIU,1996-2018NIAN,HAOSHIDUODEHUIYUANZENGCHANGSUDUYULIRUNZENGCHANGLVJIHUWANQUANTONGBU。KEYISHUO,ZHEJIAQIYEZUIZHONGYINGLIJIHUZHIYUHUIYUANSHULIANGYOUGUAN。

    YOUCIKANLAI,HAOSHIDUOZAIMEINIANWEIHUIYUANXUFEIDESHIHOU,JIUYIJINGQUERENZHEMINGHUIYUANWEILAIYINIANWEIQIYEDAILAIDEZUIZHONGSHOURU,XIAOSHOUSHANGPINZHIBUGUOSHIHAOSHIDUOWEILELIUZHUHUIYUANDESHOUDUAN。

    YIKAOHUIYUANFEISHOURU,CostcoYIJINGCHENGWEIQUANQIUDIERDADELINGSHOUSHANG:GUOQUSHINIAN,HAOSHIDUOJINGLIRUNPINGJUNZENGCHANGLVWEI9%,GUPIAOZHANGFUGAODA322%。

    日本零售業的“黑船”

    四肖期期中准天天中码1999NIAN,HAOSHIDUOZHUNBEIZAIDONGJINGSHELIRIBENDIYIJIAFENDIAN。DANHAOSHIDUOSUOCAIQUDE,YUSHENGCHANCHANGJIAZHIJIEJIAOYIDESHANGYEMOSHI,ZAODAOLEHEZUOHUOBANQIANGLIEDEFANDUI。CostcoDEDAOLAI,BEIRIBENYEJIECHENGWEI“HEICHUAN”(1853NIAN,MEIGUOPEILIZHUNJIANGYIPAOJIANWEIBIRIBENDAKAIGUOMEN,SHICHENG“HEICHUANSHIJIAN”)。

    ZAIDANGSHI,RIBENJINGJIYIJINGJIANLIQIFUZAQIEWENDINGDESHANGYELIUTONGTIXICENGJI,ZHEXIELIUTONGTIXIDENGJISENYANQIENANYIBEIDAPO。BUSHAORENRENWEI,HAOSHIDUOZAIRIBENDEFAZHANKENENGMIANLINZHEJIERFANDEGANGAJUMIAN。

    四肖期期中准天天中码“WOMENHUANYOUQITAKEHU,BUNENGZHIDUICostcoTESHUDUIDAI。ERQIE,HUANYAOKAOLVHECHANGQIHEZUODEZHONGJIANSHANGDEGUANXI。”ZAIHEZHONGDUOGONGHUOCHANGJIADEJIAOSHEZHONG,HAOSHIDUODETANPANDAIBIAOLVLVCHIDAOBIMENGENG。DANTAMENRENGBUYUANFANGQI,RUANMOYINGPAO,BUDUANYOUSHUOCHANGSHANG:“HAOSHIDUOHUIBANGZHUNIWAJUEDAOZHIQIANMEIBEIZHUYIDEXINDECHANPINXUQIU,TONGGUODAGUIGEDEBAOZHUANGLAIWEISHENGCHANCHANGJIAZHANLINGKAIPIXINDEXIFENSHICHANG。”

    LINGYIFANGMIAN,WEILEJIANSHAOGONGHUOSHANGDEGULV,TAMENGAIBIANLEZUICHUDEJIHUA,FANGQIDONGJING,ZHUANDAOERXIANCHENGSHIFUGANG,XIWANGNENGGOUCONGFUGANGDAKAIQIEKOU。ZHEYIJUDONGSHIBUSHAOZHONGJIANSHANGFANGSONGJINGTI,RENWEIHAOSHIDUOYIJINGDAQITUITANGGU,SHENZHIKENENGHENKUAICHECHURIBEN。ZAIZHONGJIANSHANGYALIZHUJIANJIANRUOXIA,SHENGCHANCHANGJIAYEJIUSONGLEKOU,“RUGUOSHIFUGANG,ZHIJIEJIAOYIYEKEYI”。

    ZAIJINGLIDUOFANBOZHEHOU,1999NIAN,RIBENSHOUJIAMAICHANGZHONGYUKAIYE,HAOSHIDUOKAISHIZAIRIBENZHANWENJIAOGEN。ZAIJINGLI20NIANDEFAZHANZHIHOU,HAOSHIDUOZAIRIBENYIYOU26JIADIAN,8700MINGGUYUAN,ERQIEHUANZAIJIJIKUOZHANG。

    ?“WOMENSHIFENJIANXIN‘WUMEIJIALIAN、YUKUAIGOUWU’DEHAOSHIDUOZHEXUE,WULUNZAIHECHU,DOUNENGCHUANDATADEHAOCHU,HUIYUANMENYENENGLIJIE。DANGRAN,FUHEDANGDIFALV,ZUOCHUDIAOZHENGYESHIYOUBIYAODE。”TELIAOZAIJIESHOUDONGJINGDIANSHITAIJIEMUCAIFANGSHIBIAOSHI,JIANXINHAOSHIDUOZHEXUE,JIANCHISHANCHANGDEZUOFA,SHIHAOSHIDUOCHENGGONGDEMIJUE。

SHANGRENHOU,LIQIANGLIZHUAXINGZHENGSHENPIZHIDUGAIGE,XIWANGTONGGUOZHIDINGQUANLIQINGDAN,JIEJUEZHENGFUGUANDEGUODUODEWENTI。SHIBAJIESANZHONGQUANHUIJUEDINGTUIXINGDIFANGZHENGFUJIBUMENQUANLIQINGDANZHIDU,RANGZHEJIANGDEZHEXIANGGONGZUOZHENGSHITISHANGRICHENG。

四肖期期中准天天中码 YUCHUJIAXIANGJIAO20DUONIANDEZUOZHEXIANYANYUN,JIANGXIECHUSHIJIANSHIWEIZIJIYISHENGWUFAHUIBIDEZEREN。

JINNIANCHU,LINCHUANQUZHENGFUYIKESHIZHURENTURANJIAOQIANMINGQIDEERZIGEIQUNIANBEIMIANZHIDELINCHUANQUWEIQIANSHUJIFUQINGHEQIANQUCHANGXIDONGSENXIEGANXIEXIN。“TASHUO,ZHENGFUJIJIANGANPAITAMENFUCHU,XUYAOYOUYULUNZHICHENG。WUCHIBEIBIDAORUCIDIBU,YAO

ZAIMEIDEJINGJINGYEYEFUWUCHAOGUO20NIANDE“NVCAISHEN”YUANLIQUN,JINNIANZHUJIANZOUSHANGQIANTAI,CHUXIANZAIWAIJIEDESHIYEZHONG——JINNIANSHITADISICICANJIAQUANGUORENMINDAIBIAODAHUI。

四肖期期中准天天中码 2017NIANJINANSHIGDPWEI7200YIYUAN,ZAI26GESHENGHUICHENGSHIDANGZHONGPAIMINGDI10,DIYUCHANGSHA、HEFEI、XIANDENGCHUANTONGZHONGBUHEXIBUDASHENGDESHENGHUI。

ZAIJINGLILEHUOREDEZHAOSHANGKUOZHANGZHIHOU,HANSHUZICHENGYIYONGYOU10WANRENDEWEISHANGDAILITUANDUI。

四肖期期中准天天中码 MUQIAN,GUANGDONGYIYOUGUANGFOZHAO、XINGHUAGAOSUGONGLUDENGXIANGMUYISHISHI“BOT+EPC”MOSHI,WUSHEN、NINGGUANGAOSUGONGLUDENGXIANGMUZHENGTANSUOJIANSHEBTMOSHI。

MAYUNBEIHOUDE“NVSHEN”ZHONGYUZOUSHANGQIANTAI,ZHEWEIJIAOPENGLEIDENVRENSHOUSHANGWOYOUMAYUNZHENZHENGDEWANGPAI——TAZHIZHANGALIBABAPANGDADEJINRONGDIGUOZHEJIANGMAYIXIAOWEIJINRONGFUWUJITUAN。

“ZAIZHONGGUOJINGJIMIANLINJIAODAYALIDEQINGKUANGXIA,HEQUNIANXIANGBI,CAIZHENGHEHUOBIZHENGCEKENDINGDOUYAOCHAOZHUKUANSONGDEFANGXIANGDIAOZHENG。WOGERENRENWEI,JINNIANDEM2ZENGSUYINGGAITIGAODAO10%SHENZHIZAILVEDUOYIDIAN。”ZHANGYONGJUNSHUO。

2019NIANZHONGGUOJINGJIZHENGCEDESHOUYAOMUBIAOYIRANSHIWENDINGJINGJIZENGCHANG、JIANSHUIJIANGFEI,CIWAI,“DINGXIANGSONGDONGJIANGHUICHENGWEI2019NIANCAIZHENGZHENGCEYUHUOBIZHENGCEDEZHONGYAOZHUASHOU”。

?
  • 合作媒體

  • 聯系我們

    總部地址:廣州市珠江新城華利路19號遠洋明珠大廈4樓
    電話:020-37591496  傳真:020-37591459
    深圳運營中心 :深圳市福田區車公廟都市陽光名苑2座27E
    電話:0755-22917661   傳真:0755-22917661
    北京事業部 :東城區廣渠家園(名敦道)7號樓703室
    電話:010—87733942   傳真:010—87733942
    上海事業部 :上海市天鑰橋路438號申峰大廈802室
    電話:021-54258107   傳真:021-54258107-811
本站所刊登的時代在線及時代在線各種新聞﹑信息和各種專題專欄資料,均為時代在線版權所有,未經協議授權禁止下載使用。
報料、投訴 sdzb@mahogkft.com ? 廣東時代傳媒有限公司 版權所有