• 維密中國發展放緩 女性內衣市場混戰

    快消 > | Time Weekly - 2019-08-13 03:31:48 來源:時代周報
  • [摘要] 我國女士內衣品牌多達3000多個,90%以上的品牌銷售規模均在1億元以下,規模銷售超10億元的品牌寥寥無幾。

    時代周報記者 李靜 發自上海

    SUIZHULIANXUJUBANLE24NIANDEWEIMIXIUZAIJINNIANQUXIAODEXIAOXIBUJINGERZOU,BEIYUWEIFUZHUANGSHICHANG“ZUIHOUYIKUAIDANGAO”DENVXINGNEIYIXINGYEJINGZHENGGEJUYEBIANDEGENGWEIFUZA。

    四肖期期中准天天中码7YUE30RI,AODALIYAMOTESHANINA?XIEKEZAIJIESHOUMEITICAIFANGSHITOULU,WEIMIXIUJINNIANBUZAIJUXING。MUQIANWEIMIGUANFANGZANWEIZHENGMIANHUIYING,DANQIZAIHUIYINGMEITICAIFANGSHICHENG:“YOUYUSHISHANGXINGYEBIANHUAJIKUAI,WOMENXUYAODUICHUANTONGWANGLUODIANSHIWEIMIXIUZHONGXINZUOKAOLV。”

    SHIJISHANG,WEIMIDETUISHICONG2016NIANJIUKAISHIXIANLU,DAOLEJINNIANYIJIDU,QINGKUANGBINGMEIYOUHAOZHUAN。WEIMIMUGONGSIL BrandsFABUDEYIJIBAOCAIBAOXIANSHI,JINNIANDIYIJIDU,JITUANJINGLIRUNWEI4030WANMEIYUAN,TONGBIXIAHUA15%。QIZHONG,WEIMIKEBIXIAOSHOUEXIAJIANGLE5%,L BrandsBIAOSHI,JINNIANDIYIJIDUWEIMIGONGGUANBILE35JIAMENDIAN。

    YUCITONGSHI,ZHIDEZHUYIDESHI,WEIMIDECAIWUZONGJIANStuart BurgdoerferCIQIANCENGZAIJIESHOUMEITICAIFANGSHICHENG,WEIMIJIHUAFANGHUANQIZAIZHONGGUODEFAZHANBUFA。YUWEIMIMINGYUNXIANGSIDE,HUANYOUBUSHAOCHUANTONGNVXINGNEIYIPINPAI“LAODA”,SHOUDAOXINJINPINPAIDECHONGJI,SHICHANGFENEBUDUANBEICANSHI。

    四肖期期中准天天中码8YUE9RI,ZHUOSHIZIXUNZHIXINGDONGSHIZHUYUEZAIJIESHOUSHIDAIZHOUBAOJIZHECAIFANGSHIZHIYAN,ZHONGGUOSHICHANGDENEIYIPINPAIJINGZHENGSHANGWEIXINGCHENGYIGEXINGYELONGTOU,XINGYEJIZHONGDUHENDI,ZHEYEZAOJIULEXUDUOPINPAIXIWANGJINRUZHONGGUOSHICHANG。ERGUOWAINEIYIPINPAIDEDAGUIMOJINRU,SHIBIHUIDUIGUONEIDEPINPAIYOUZHUYIDINGDECHONGJI。

    本土品牌盈利跳水

    四肖期期中准天天中码JINJINIAN,NVXINGJINGJINENGLIDETISHENGHEZIWOYISHIDEJIAQIANGTUISHENGLENEIYISHICHANGGUIMODEZENGCHANG。

    JUQIANZHANCHANYEYANJIUYUANFABUDE《ZHONGGUONVSHINEIYIXINGYESHICHANGQIANZHANYUTOUZIGUIHUAFENXIBAOGAO》TONGJISHUJUXIANSHI,2017NIANZHONGGUONVXINGNEIYISHICHANGGUIMOZENGCHANGZHI1521YIYUAN,TONGBIZENGCHANG7.1%,JIEZHI2018NIAN,WOGUONVXINGNEIYISHICHANGGUIMOYICHAO1600YIYUAN,DADAO1611YIYUANZUOYOU,TONGBIZENGCHANGLE5.9%。

    SUIRANSHICHANGGUIMOZAIFEISUTISHENG,DANSHIRENJUNXIAOFEIZHICHURENGYOUJIAODATISHENGKONGJIAN。JUZHUOSHIZIXUNTIGONGDESHUJUXIANSHI,2018NIANZHONGGUONVXINGRENJUNFUZHUANGZHICHUZHONG,JINYOUBUDAO10%SHIYONGYUNEIYI,XIANGJIAOYUFADAGUOJIA,RUMEIGUO13%、YINGGUO16%HEFAGUO20%DESHUIPINGDUIBILAIKAN,ZHONGGUONVXINGXIAOFEIZHEDUIYUNEIYIXIAOFEIRENGYOUTISHENGDEQIANLI。

    四肖期期中准天天中码YEJIBUZHENDEWEIMIZAI2017NIANYEBAZHANLVEMUGUANGZHUANYIDAOZHONGGUOSHICHANG。2017NIAN,QIZAISHANGHAIKAISHEZHONGGUONEIDISHOUJIAQIJIANDIAN,TONGNIANDEWEIMIDAXIUYEZAISHANGHAIJUBAN。

    JINNIAN6YUEZHONGXUN,HELANBAINIANNEIYIPINPAIXIANGKOUMULESHISHUIZHONGGUOSHICHANG,ZAISHANGHAIPUDONGXINQUSHIJIHUIGUANGCHANGDEZHONGGUOSHOUDIANKAIYE。YUCITONGSHI,QIGONGBULE“5NIAN47JIA”ZHONGGUOQUMENDIANDEKAISHEJIHUA。

    SUIZHUYUELAIYUEDUODEZHONGGAODUANGUOJIPINPAIJINRUZHONGGUOSHICHANG,BENTUDENEIYIPINPAIGANSHOUDAOLEYALI,YOUQISHIYIANLIFANGWEIDAIBIAODEGAODUANPINPAI,SHOUDAODECHONGJIGENGDA。

    四肖期期中准天天中码QIANZHANCHANYEYANJIUYUANFABUDEFENXIBAOGAOZHICHU,MUQIANWOGUONEIYIXINGYEZHONGGAODUANPINPAIZHUYAOYOUGUOWAIPINPAIZHANJU,GUOCHANPINPAIZHUYAOZHANJUZHONGDIDUANSHICHANG。ERQIE,WOGUONVSHINEIYIPINPAIDUODA3000DUOGE,90%YISHANGDEPINPAIXIAOSHOUGUIMOJUNZAI1YIYUANYIXIA,GUIMOXIAOSHOUCHAO10YIYUANDEPINPAILIAOLIAOWUJI。

    RUJINZAIJILIEDEJINGZHENGGEJUXIA,GAODUANSHICHANGDAIBIAOPINPAIANLIFANGYIJIZHONGDUANSHICHANGPINPAIDAIBIAODOUSHILIRENZAIYEJISHANGFENFENCHUXIANXIAHUA。

    SHIDAIZHOUBAOJIZHESHULICAIBAOFAXIAN,2018CAINIAN,ANLIFANGCHUNLIDAFUJIANSHAO69.48%ZHI1.51YIGANGYUAN; 6YUE21RI,ANLIFANGFABULEYINGLIYUJING,YUQIJITUANJIEZHI2019NIAN6YUE30RI6GEYUEDECHUNLIJIANGJIAOQUNIANTONGQIJIANSHAO。

    ANLIFANGJIANGCHUNLIJIANSHAODEYUANYINGUIJIEYULINGSHOUJINGQICHIXUPIRUO,YIJIMIANDUIHUANQIUHONGGUANJINGJIHUANJINGDEBUMINGLANGYINSU,XIAOFEIQIFENZHUANQUSHENSHEN。

    CHULEANLIFANG,RIQIANDOUSHILIRENSHOUFAYINGLIYUJING。ZAIGONGGAOZHONG,DOUSHILIRENYUJIJIEZHI2019NIAN6YUE30RI6GEYUEDEZONGHELIRUNTONGBIXIADIEJIANGBUSHAOYU80%。

    ZHUYUERENWEI,GUOWAINEIYIPINPAIDEDAGUIMOJINRU,SHIBIHUIDUIGUONEIDEPINPAIYOUYIDINGDECHONGJI。ERGUONEINEIYIPINPAIDEYINGLIXIAJIANGTONGYANGHEPINPAIZHUANXINGLIDUBUGOUYOUGUANXI,YIXIEXINYIDAINEIYIPINPAIDETUICHU,NENGGOUZHUAZHUXINSHENGDAINVXINGXIAOFEIZHEDEXIHAO,YINCIDUIYUCHUANTONGGUOCHANNEIYIPINPAIYOUZHUJIAODADECHONGJI。

    產品面臨突破升級

    四肖期期中准天天中码CHULEMIANLINGUOWAINEIYIPINPAIDECHONGJI,GUONEINVXINGNEIYIPINPAIBENSHENYEMIANLINZHUTUPOSHENGJI。

    ZAIDADUOSHUGUOJIA,NVXINGNEIYISHINVZHUANGJIZHONGDUZUIGAODEXIFENPINLEI。CHANPINDETEXINGJUEDINGNEIYIDUIYANFA、SHENGCHAN、SKUGUANLI、PINPAIHELINGSHOUDOUYOUZHUJIAOGAODEYAOQIU。

    RANER,YOUYUGUONEINVXINGNEIYIXINGYEJIZHONGDUJIAODI,HENDUONEIYIQIYEBINGMEIYOUZUOHAOYANFA。XINDAZHENGQUANYANBAOZHICHU,ZAISHEJIHEBANXINGLINGYU,GUONEIHENDUONEIYIQIYEDOUSHIZHIJIECONGWAIBUYINJINWENXIONGDEKUANSHIHECHICUN,ZHIYOUJIAOSHAODELONGTOUQIYEZHIJIEYANJIUZHONGGUONVXINGDEXIONGXINGTEZHENG,DAOZHIGUONEIWENXIONGDEHETIXINGBUGOU。

    四肖期期中准天天中码“GUONEINVXINGNEIYIPINPAIMUQIANLAIKAN,ZHENGTIDUIYUSHEJIDEQIANGDIAORENGBUGOU。YOUYUXINYIDAIXIAOFEIZHEXIHAODEBUTONG,ZUGOUDESHEJIGANYIJIGEXINGHUASHIBIHUISHINEIYIXINGYEDEYIDAQUSHI。ZAIMIANLIAOKAIFA、CHANPINSHEJISHANG,GUONEINEIYIPINPAIXIANGJIAOYUGUOWAIPINPAIDETOURURENGLVEXIANBUZU。”ZHUYUETANYAN。

    ZHUYUEJIANYI,YOUYUBUTONGZHONGZURENQUNTIXINGBENSHENDEQUBIE,DUIYUNEIYIDESHEJI、SHUSHIXINGKAOLVSHANG,ZHENDUIGUORENDESHEJI,XUYAOGENGDADETOURUYIJIYANFA,ZAIZHESHANGMIANNENGGOUQUDEXIANFAYOUSHIDEPINPAI,JIANGHUIZAIWEILAIYOUWANGJINYIBUTUOKUANQISHICHANG,HUODEGENGDADEFENE。

    四肖期期中准天天中码CIWAI,JURIQIANDIYICAIJINGSHANGYESHUJUZHONGXINHETIANMAONEIYILIANHEFABUDE《NEIYIXINGYEQUSHIYANJIU》BAOGAOZHICHU,ZHENGTIXIANSHANGWENXIONGSHICHANGCHENGXIANXIAOFEISHENGJIQUSHI,NIANQINGXIAOFEILILIANGYONGRU,GOUMAINEIYIDEJIAGEYUELAIYUEGAO,GOUMAINEIYIDEPINLVYECHENGSHANGSHENGTAISHI。

    SUIZHU“95HOU”“00HOU”CHENGXIAOFEIZHUTI,NVXINGNEIYISHICHANGXIAOFEIYEBIXUJINXINGQUANMIANSHENGJI。RUJIN,BUSHAONVXINGNEIYIPINPAIYECONGCHANPINYANFAYIJIPINPAIXUANCHUANSHANGZOU“NIANQINGHUA”LUXIAN。

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“CONGCHANGQILAIKAN,GUONEIBUFENBUMENDEGAOGANGGANLVRENGRANCUNZAIYIDINGDEFENGXIAN,YINCIQUGANGGANDEJIDIAOBINGBUHUIGAIBIAN。DANZAIMUQIANJINGJIXIAXINGYALIJIAODADEQINGKUANGXIA,QUGANGGANDELIDUHUIXIANGYINGDIAOZHENG。”

RENMINBIHUILVTONGGUOLE“PO7”DEYALICESHI,RENGRANBAOCHIJIBENWENDING,SHUOMINGSHICHANGDUIRENMINBIHUILVDEGUZHIYUELAIYUEQUYULIXING。SUIZHUWOGUOJINGJIZHUANXINGSHENGJI,RENMINBIHUILVYEHUILISUOWEIDE“FUDONGKONGJU”YUELAIYUEYUAN。

8YUE5RI,QUANGUOXINGDEZHUFANGZULINSHICHANGSHIDIANGONGZUOHUIYIHUOJIANGYUJINQIZHAOKAI,MUQIANZHENGZAIXUANZEHUIYIZHAOKAICHENGSHI,GUANGZHOUSHIBEIXUANCHENGSHIZHIYI。

JINNIANXIABANNIANTIELUTOUZIREDIANYIZHONGXIBUDIQUDEGAOTIEXIANGMUWEIZHU,RUYUWANGAOTIE、YUKUNGAOTIE、CHUANZANGTIELUDENG,TONGSHIJIANGUJINGJINJIDIQU、CHANGSANJIAODENGDONGBUDIQU。

四肖期期中准天天中码 “ZONGGAISHIYAN”DAPOLESHUDIYUANZE,YOULIYUSHIXIANYANGQIYUDIFANGQIYEDEZHIDUGONGPING,CUJINQIYEGONGPINGJINGZHENG;LINGYIFANGMIAN,TANSUOGOUJIANGUOZIJIANGUANYUGUOQIGAIGEDEQUANGUOYIPANQIDAGEJU,ZHUBUDAPOYANGQIYUDIFANGGUOQIDEBIANJIE。

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