• 上市首月銷量達到2.2萬臺 全新換代雷凌打破低配走量定律

    汽車 > | Time Weekly - 2019-08-13 15:27:20 來源:時代周報
  • [摘要] 廣汽豐田全新換代雷凌上市后混動車型訂單占比提升到30%,高配車型更受青睞,TNGA正為雷凌構筑一道競品難以逾越的高端壁壘。


    SHUJUXIANSHI,GUANGQIFENGTIANQUANXINHUANDAILEILINGZI6YUEDIDIANTOUSHANGSHI,7YUESHANGSHISHOUYUEXIAOLIANGDADAO2.2WANTAI,TONGBIZENGCHANG24%。KEJIANQUANXINHUANDAILEILINGDESHICHANGREDU、CHANNENGGENJINJUNJIJIXIANGHAO,ZAIJINNIANTONGJIJINGPINJIZHONGHUANDAIDEGUANJIANJIEDIANZHONGDAXIALELIANGHAODEJICHU。

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    JIEZHI7YUEDI,QUANXINHUANDAILEILINGXINCHELEIJIDINGDANYICHAOGUO3.3WANTAI,QIZHONGHUNHEDONGLIZHANBITISHENGDAO30%,GAOPEICHEXINGGENGSHOUQINGLAI。ZHONGSUOZHOUZHI,CHEXIZHONGDEZHONGDIPEICHEXINGGENGJIA“ZOULIANG”SHISHIYONGYUSHICHANGDADUOSHUQINGKUANGDEDINGLV,ERQUANXINHUANDAILEILINGMUQIANGAOPEICHEXINGXIAOLIANGZHANBISHANGYANGDEBIAOXIANZECHENGWEITONGJICHEXINGZHONGDEDIANXINGLIZI,ZHEDUIYUTIGAOZHENGCHELIRUN、DAZAOGENGGAOJIDESHICHANGXINGXIANGDOUYOUSHENYUANDEYIYI。

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    全新換代雷凌之所以能夠打破默化的市場定律,獨門的TNGA架構可謂居功至偉。

    與大眾的MQB、沃爾沃的CMA等平臺不同,豐田的TNGA并不是單指造車平臺,而是一個從包括了零部件供應鏈到銷售終端的上下游整體架構。這一架構帶給產品的改變并不局限于發動機、變速箱、底盤結構等核心部件范疇,而是為產品注入了更廣闊的想象空間。

    YIQUANXINHUANDAILEILINGWEILI,XINCHEGENGZHINENG、GENGANQUAN、GENGJUJIAQU,JUTIDAOCHANPINLISHANGJIUSHI:DAZAIZUIXINYIDAIDEToyota Safety SenseZHIXINGANQUAN(FENGTIANGUIBIPENGZHUANGFUZHUTAOZHUANG),JUBEIL2JIBIEHEXINGONGNENG,SHIXIANZHUNZIDONGJIASHI(CHUJINQUBANWAI,QITABANBENBIAOPEI);CAIYONGSHUANGCHABEISHIDULIHOUXUANJIA、QUANXIBIAOPEI8QINANGDENGDENG。LINGWAI,SHUANGQINGCHEXINGDONGLIXITONGYESHENGJIDAOLEZUIXINDETHS IIHUNHEDONGLI,PEIBEIZHUANWEIHUNDONGXITONGSHEJIDE1.8LATEJINSENZHILIESIGANGFADONGJI,DAILAISHIJIEDINGJIREXIAOLV,YASUOBIGAODA13:1,ZONGHEGONGKUANGYOUHAOJINWEIBAIGONGLI4.1L。

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    ZHIDEYITIDESHI,QUANXINHUANDAILEILINGHUANYONGYOUYIXILIEBENTUHUADEYOUHUA,LIRUQUANXINHUANDAILEILINGKEJIBANCHEXINGJIUDAZAILEZHUANMENWEIZHONGGUOXIAOFEIZHEKAIFADE12.1YINGCUNZHONGKONGPING,ZHICHIBAIDUCarLifeYIJIWEIXINLIANJIE。LINGWAIZHENDUIGUONEIDEYONGCHEHUANJING,QUANXINHUANDAILEILINGHUANPEIBEILEPM2.5JINGHUAXITONG,ZAIQIDONG10FENZHONGZHINEI,CHENEIPM2.5NONGDUHUICONG200μg/m3(ZHONGDUWURAN)JIANGDIDAO35μg/m3(YOU)YIXIA。

    SHANGSHUCHANPINLIDETISHENGJUNSHITONGJIJINGPINSHAOYOUSHENZHIDUYOUDE,QUANXINHUANDAILEILINGZHISUOYINENGGOUBIAOPEIYIXILIEGENGGAOJIDEJIXIEBUJIANYIJIGENGDUODEGAOJIPEIZHI,TNGAJIAGOUXIADEGUIGEHEPEIZHIYOUSHIWUYONGZHIYI。

    KEJIAN,SHOUHUIYUTNGAJIAGOU,QUANXINHUANDAILEILINGYONGYOUJINGPINCHEXINGNANYIBINIDECHANPINLIYOUSHI,ZAICHANPINZHIWAIHUANYOUTNGAJIAGOUZHUQIDEXINGYESHENGTAILIANBILEI,ZHESHIDEJINGPINCHEXINGDUIQUANXINHUANDAILEILINGDEYINGJIANGUIGE、PEIZHIKEWANGBUKEJI。

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    JUXI,GUANGQIFENGTIANJINQIJIANGZAIQUANGUODUODIZUZHIQUANXINHUANDAILEILINGXIAOFEIZHESHIJIAHUODONG,RANGXIAOFEIZHEQINSHENTIYANQUANXINHUANDAILEILINGBUTONGYIWANGDEZHILIAN、JIAQUYIJIANQUAN。MUQIAN,CHANGJIAHUANWEIXIAOFEIZHETIGONGDUOXIANGJINRONGYOUHUIZHENGCE,ERSHUANGQINGBANBENCHEXINGGENGXIANGSHOUBUXIANNIANXIAN、BUXIANLICHENGDE“DIANCHIWUYOUJIHUA”*。ZAIYIXILIEDEHUODONGZAOSHIJIYOUHAOXIAOSHOUZHENGCEXIA,XIANGXINQUANXINHUANDAILEILINGJIANGZAIZHONGJICHESHICHANGSHANGXIANQIYIFANBOLAN。

    *“DIANCHIWUYOUJIHUA”:JIRIQIZHI2019NIAN12YUE31RI(YIGOUCHEFAPIAORIQIWEIZHUN),QUANXINHUANDAILEILINGSHUANGQING(FEIYINGYUNCHELIANG)DONGLIDIANCHIZAI8NIANHUO20WANGONGLIZHIBAODEJICHUSHANG,HUANMIANFEIYONGYOUBUXIANNIANXIAN、BUXIANLICHENGDEYANBAOBAOZHANG。GAIJIHUAGENCHEBUGENREN,ZHUANSHOURENGYOUXIAO,RANGCHELIANGGENGJIABAOZHI。

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JUDONGJIAMINGJIESHAO,MIANSHIZHUYAOSHIWENYIXIEJICHUZHISHIHECANJIAGUODEYIXIEXIANGMU。ZHISUOYIMEIYOUBISHI,SHIYINWEI“XIANGLINHANYANJIUDELINGYU,QUANGUOZHIYOUJIGESHIYANSHILIDEJIGERENZHIDAOSHIZUOSHENMEDE,HUAWEIMEIBANFAKAO。”

四肖期期中准天天中码 SHANGRENHOU,LIQIANGLIZHUAXINGZHENGSHENPIZHIDUGAIGE,XIWANGTONGGUOZHIDINGQUANLIQINGDAN,JIEJUEZHENGFUGUANDEGUODUODEWENTI。SHIBAJIESANZHONGQUANHUIJUEDINGTUIXINGDIFANGZHENGFUJIBUMENQUANLIQINGDANZHIDU,RANGZHEJIANGDEZHEXIANGGONGZUOZHENGSHITISHANGRICHENG。

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1—6YUEDIFANGBENJISHOURU5.6257WANYIYUAN,TONGBIZENGCHANGJIN3.3%。RUOYI3.3%ZUOWEIPINGJUNXIAN,CHULESHANGWEIGONGBUSHUJUDEXIZANG,QIYU30GESHENGSHIZIZHIQUZHONG,GAOYU3.3%DEJINYOU16GE,14DIDIYUPINGJUNXIAN。

四肖期期中准天天中码 JIDUIZAIAN、LIANRENMINBIDUIMEIYUANJIQIHUILVSHUANGSHUANGPO7ZUOCHUGUANFANGHUIYINGHOU,8YUE7RI,WANGLUOYOUXIAOXICHENG,YANGXINGJIANGZI2019NIAN8YUE10RIQIJIANGXI0.25GEBAIFENDIAN。DANGWAN,YANGXINGWEIXINGONGZHONGHAOPIYAO,CHENGCIWEIJIAXIAOXI。

JINRI,DUOJIAMEITIBAODAO,YINBAOJIANHUIBANGONGTINGJUEDINGZAIBEIJING、SHANGHAI、GUANGZHOU、SHENZHEN、HANGZHOUDENG32GECHENGSHI,DUI96JIAFANGDICHANXINDAIGUIMOJIAODADEJIGOUKAIZHANFANGDICHANYEWUZHUANXIANGJIANCHAGONGZUO。

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