• 且康健康:從體檢到健康管理的商業閉環

    創業圈 > | Time Weekly - 2019-12-17 02:12:37 來源:時代周報
  • [摘要] 四肖期期中准天天中码且康健康整合了多個跟大健康消費有關的供應鏈,為消費者提供健康服務。以體檢為入口,且康健康整合的體檢中心覆蓋國內100個城市,對接1000多家體檢中心。

    文/戚展寧

    SHOU“JIANKANGZHONGGUO”ZHANLVECIJI,RENKOULAOLINGHUAHEXIAOFEIYISHITIGAODEDABEIJINGXIA,WEILAISHINIANJIANKANGXIAOFEIJIANGZENGCHANGDAO16WANYIYUANGUIMO,JIANKANGXIAOFEITOURUZAIGUOMINSHOURUBIZHONGJIANGGAOSUZENGCHANG。

    ZAIGONGYINGLIANDUAN,DALIANGZIBENTOURUJIANKANGYILIAOCHANYE,XINXINGDEJIANKANGYILIAOCHANPINHEFUWUJIANGBUDUANTUICHU。DUIHAODECHANPINLAISHUO,WEILAIYAOZAIXIAOFEISHICHANGBIANXIANHUIMIANLINTUIGUANGNAN、TUIGUANGGUI、QUEFAXUANCHUANCHANGJINGDENGWENTI。

    四肖期期中准天天中码ERZAIXUQIUDUAN,FADAGUOJIAQIYEZAIJIANKANGGUANLIDECANYUDUWEI76%-95%,ZHONGGUOJINWEI19%QIEYITIJIANWEIZHU,RENJUNTOURUBUDAOGUOWAIDEYICHENG,SUIZHUGUONEIZIDONGHUASHUIPINGTIGAO,YUANGONGYINBINGLIGANGJIJINGSHENHESHENTIZHUANGTAIQIANJIADUIJINGYINGYINGXIANGDOUHUIZENGDA。JUMEISHIZUIXINDIAOYAN,GUONEI56%DEQIYEWEILAISANNIANJIANGZENGJIACIXIANGTOURU。

    “ZAIZHELIANGGECENGMIANZHIJIANJIERUDEPINGTAIFUWUXINGQIYEJIANGYINGLAIZHONGDAJIHUI,”QIEKANGJIANKANGCHUANGSHIRENWUWENXINGAOSUJIZHE。

    CHENGLIYU2008NIANDEQIEKANGJIANKANGSHIYIJIAYI“HULIANWANG+DAJIANKANGXIAOFEI”WEIFAZHANFANGXIANGDEPINGTAIXINGQIYE,ZHUANZHUYUQIYEJIANKANGGUANLI,WEIQIYETIGONGYIZHANSHIDEPINGTAIXINGFUWU,BUJINNENGZHAOGUDAOYUANGONGDETIYAN,YEWEIQIYEGUANLIRENYUANTIGONGZHENGTIJIANKANGZHUANGKUANGPANDIAN、GUANLIFANGANJIANYIHEHOUXUDEQUANFANGWEIJIANKANGGANYUFUWU。TONGGUOPINGTAISHIDEJIANKANGGUANLITIXI,QIEKANGJIANKANGDATONGLEXIANSHANGHEXIANXIA,QIANDUANHEHOUDUAN,ZOUCHULEDAJIANKANGCHUIZHIDIANSHANGXIAOFEIPINGTAIDELUJING。

    “HULIANWANGFENGKOUYIGUO,KAOSHAOQIANFAZHANDESHIDAIGUOQULE,WOMENTONGGUOTOBTOCDEMOSHIZAIJINGZHENGZHONGLVXIANSHIXIANYINGLI。”WUWENXINGAOSUJIZHE,“PINGTAILEIGONGSIWEIYUANGONGTIGONGGENGFENGFUDEJIANKANGXIAOFEIXUANZE,TONGSHITIGONGCONGHULIANWANGDAORENDEGUANLIHEZENGZHIFUWUWEIRENSHISHENGXIN,FUWUJIAZHIYINGGAISHOUXIANYOUYONGHULAICHENGRENHEMAIDAN。WEILAISHINIANSHIJIANKANGXIAOFEIDEGAOZENGCHANGQI,SUIZHUQIYEDUIJIANKANGGUANLIXUQIUDEYANSHEN,YIJIYUANGONGDUIJIANKANGXUQIUDEKUODA,WOMENDESHICHANGKONGJIANHUIYUELAIYUEDA。”

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    從體檢到健康管理

    QIEKANGJIANKANGZHENGHELEDUOGEGENDAJIANKANGXIAOFEIYOUGUANDEGONGYINGLIAN,WEIXIAOFEIZHETIGONGJIANKANGFUWU。YITIJIANWEIRUKOU,QIEKANGJIANKANGZHENGHEDETIJIANZHONGXINFUGAIGUONEI100GECHENGSHI,DUIJIE1000DUOJIATIJIANZHONGXIN。

    四肖期期中准天天中码ZAITIJIANZHIWAI,QIEKANGJIANKANGYOUZHENGHELE500GEJIANKANGXIAOFEIPINPINPAIHE100GEMENDIANPINPAI,SHANGPINBAOKUOJIANKANGQIXIE、BAOJIANPIN、JIANKANGSHIPIN,MENDIANZEBAOKUOKOUQIANG、ZHONGYI、YANGSHENG、KANGFUDENGJIANKANGFUWU。

    四肖期期中准天天中码MUQIAN,QIEKANGJIANKANGDEKEHUZHUYAOSHIQIYE,JIYOUHUAWANG、XILI、GUANGDIAN、ZHONGTIEDENGDAXINGQIYE,YEFUGAILEDALIANGDEZHONGXIAOXINGQIYEKEHU。“RUGUOYIGERENDUANWEIRUKOU,KEYIFUSHEQUANBUDEJIANKANGXIAOFEIXUQIU,DANSHIWEISHENMEWOMENXUANZEQIYEZUOWEIRUKOU?DANGQIANHULIANWANGDEZIBENHUANJINGZHIXIA,HULIANWANGGONGSIYAOYOUZIJIZAOXUEYINGLIDENENGLI,WOMENXUANZEB2B2CDEFANGSHI,GURANSUDUBURUZHIJIESHAOQIANDETOCMOSHIERQIEYONGHUDUIFUWUDEYAOQIUFEICHANGGAO,DANSHIHUOKECHENGBENJIAODI、XUYUELVWENDING,ERQIEYOUYUQIYEDUICAIGOUDEZHONGSHIHEYANSUXING,DUIYICDUANLIULIANGWEIZHUDEDIANSHANGJUTOUYOUTIANRANDEFANGYULI。”WUWENXINGAOSUJIZHE。

    四肖期期中准天天中码ZAIYUANGONGCANJIAMEINIANYIDUDEQIYETIJIANSHI,BUNANFAXIANZHEYANGDEXIANXIANG:YUANGONGDEZAIGUDINGDESHIJIAN,DAOGUDINGDEYIYUANJINXINGTIJIAN,TIJIANXIANGMUZHINENGANZHAOGUDINGDETAOCAN,HAOFEISHIJIAN、JIAOTONGBUBIANBUSHUO,TIJIANDEXIANGMUHUANBUYIDINGSHIHEGERENDEJIANKANGZHUANGKUANG。YUSHIGENGDUORENJIANGQIYETIJIANSHIWEIBUDEBUYINGFUDELIXINGGONGSHI,ERBUSHIDUIZIJIJIANKANGZHUANGKUANGJIANSHIDEBIYAOHUANJIE。ERLINGYIFANGMIANRENSHIQUEMEINIANYINZUZHITIJIANERTOUTENG,HAOSHIHAOLIYEQUEFAZHUANYEDU。

    QIEKANGJIANKANGTONGGUOHULIANWANGJISHUYIJIGONGYINGLIANZHENGHE,ZHENGSHIWEILEJIEJUEZHEYANGDETONGDIAN。QIEKANGJIANKANGZHENGHEDEGONGYINGSHANGFUGAIDAOMEIYIGESHANGQUANZAISHIJIANANPAISHANGKEYIXIANGHUMIBU,YUANGONGKEYIGENJUZIJIDEXIHAOHETIAOJIANRENYIXUANZETIJIANPINPAI、TIJIANSHIJIAN、DIDIAN,ERTIJIANTAOCANYEKEYIGENJUYUANGONGQINGKUANGZAIXIANXUANZE、LIANGSHENDINGZHI,CONGERSHIXIANLESHIJIANZIYOU、DIDIANZIYOU、TAOCANZIYOU。

    40-3.png

    ERRENSHIZUZHIXIEDIAOGONGZUODOUJIANGYOUQIEKANGJIANKANGZHUANYEDEFUWUYUNWEITUANDUIFUZE,RANGRENSHIWANQUANFANGSHOU,BINGQIEQIYEKEYIZHIJIETONGGUOQIEKANGJIANKANGDEPINGTAICHAYUEHEFENXIYUANGONGDEZHENGTIJIANKANGSHUJU,PANDUANGONGSIZONGTIDEJIANKANGZHUANGKUANG,ERSHEJIYUANGONGYINSIDESHUJUJIANGBEIPINGBI。YIZHEXIESHUJUWEIYIJU,QIYEDERENSHIBUMENJIUNENGZUZHIXIANGYINGDEJIANKANGFUWU,GAISHANYUANGONGDEJIANKANGZHUANGKUANG,BIRUYUQIEKANGJIANKANGHEZUOANPAIJIANKANGJIANGZUOHEZIXUN、JUBANJIANKANGRI、JINXINGYANGSHENGDIAOLIDENGHUODONG。

    四肖期期中准天天中码ZAIHOUDUAN,QIEKANGJIANKANGLIANHEGELEIJIANKANGXIAOFEIFUWUSHANGJIA,TIGONGGELEIJIANKANGSHANGPIN、JIANKANGFUWU,RUBAOJIANPIN、JIAYONGQIXIE、KOUQIANG、ZHONGYI、YANGSHENG、YUNDONG、KANGFU、TUANTISHANGMENDENGFUWU,YOUWEIYUANGONGJIANKANGBAOZHANGZHUQILEYIDAOGAOQIANG。

    RUCIYILAI,QIEKANGJIANKANGDATONGLEXIANSHANGHEXIANXIA,QIANDUANHEHOUDUAN,YITIJIANWEIQIDIANDAZAOLEQIYEJIANKANGGUANLIDESHANGYEBIHUAN。“WOMENDEMUDESHICHENGWEIJIANKANGXINGYEDECHUIZHIDIANSHANGXIAOFEIPINGTAI。”WUWENXINSHUO。

    不止千億體檢市場

    SUIZHUGUOMINDUIJIANKANGXUQIUDETIGAO,TIJIANSHICHANGWUYIZHENGCHUYUGAOSUZENGCHANGQI。AnalysysYIGUANZHICHU,JIANKANGTIJIANZUOWEIJIANKANGGUANLIDESHOUYAOJIBIYAOHUANJIE,ZHENGYINGLAIHUANGJINFAZHANSHIQI,2018NIANZHONGGUOJIANKANGTIJIANDA5.26YIRENCI,SHICHANGGUIMOJIN3000YIYUANRENMINBI,TONGBIZENGCHANG12.2%。

    DANTIJIANYEJINJINSHIKAISHI,QIEKANGJIANKANGKANZHONGDESHITIJIANDUIYUWEILAIZHENGGE16WANYIYUANJIANKANGXINGYEDEXIAOFEILADONG。WUWENXINRENWEI:“TIJIANZHISHIKAIQIJIANKANGZHILVDECHUMEI,ZHONGYAOXINGBUZHIZAIYUTIJIANBENSHEN,ERZAIYUWANGHOUYANSHENNENGRUHEYANZHAN。TIJIANCHACHULEWENTI,HUANDEJIEJUEWENTI,BULUNQIERUSHENMELINGYU,TADESHUJU、YONGHUXUQIUDOUFEICHANGYOUJIAZHI。TIJIANBIXUWANGHOUZOU,ZUODAOHULIANWANGJIANKANG、DAJIANKANGXIAOFEIDEGAINIAN,RUGUOBUZOUDAOZUIHOUZHEGEGAINIANSHIMEIYOUJIAZHIDE。”

    GENJUWUWENXINDUIXINGYEDEGUANCHA,TONGLEIDEHULIANWANGTIJIANPINGTAICONGTIJIANQIERUZHIHOU,DOUYOUBUTONGDEZOUXIANG。YOUDEXIANGYUNYONGCHENGWEIBAOXIANGONGSI,YOUDEXIWANGCHENGWEILIANSUOTIJIANZHONGXINDEXIAOSHOUTUANDUI,YOUDEXIHUANQIANGDIAOGONGLIYIYUANLAIHEMINYINGTIJIANZHONGXINJINGZHENG。ERQIEKANGJIANKANGDELUJINGZESHICHUIZHIDIANSHANGXIAOFEIPINGTAI,SUOYOUJIANKANGJIGOUDOUSHIPENGYOU,LIANHEYIQIWEIXIAOFEIZHETIGONGYIZHANSHIJIANKANGGUANHUAI。

    40-4.png

    四肖期期中准天天中码CHULEMIANXIANGQIYEZHIJIEXIAOSHOUYIWAI,QIEKANGJIANKANGHUANSHITUXUNZHAOZHANLVEHEZUOHUOBAN。ZHEWANGWANGSHIYIXIEYOUDALIANGYONGHUDEJIGOU,ZISHENYAOMANZUKEHUDEJIANKANGFUWUXUQIU,QIEKANGJIANKANGJIUNENGLIYONGSHOUSHANGYIJINGZHENGHEDEDALIANGJIANKANGZIYUANHEHULIANWANGJISHU,YUZHANLVEHEZUOFANGQIANGQIANGLIANHE,QUANMIANTISHENGZHANLVEHEZUOFANGDEJIANKANGXIAOFEIFUWUNENGLI。ZHENGZAIJIEQIADEBAOKUODIFANGZHENGFU、DAXINGBAOXIANGONGSI、JIAOYUJIGOU、GAODUANZUZHI、QIYEJIAZUZHIDENG。

    四肖期期中准天天中码WUWENXINGAOSUJIZHE,FADAGUOJIADEQIYECANYUJIANKANGGUANLIDEXUQIUDADAO76%-95%,DANZHONGGUOQIYEDECANYUDUMUQIANZHIYOU19%。ZAITIJIANSHANG,GUOWAIQIYESUOYONGYUSUANZHANBIBUGUO10%,GUONEIQIYEQUEZHANDAO89%,ERQIEMEIYOUHOUXUYANSHENDEYUSUAN。

    ZHONGWAIMUQIANDECHAJU,TONGSHIJIUSHICHENGCHANGKONGJIAN。FADAGUOJIADEJINGYANBIAOMING,RENDEJIAZHIHUIYUELAIYUEGAO,YONGGONGCHENGBENSUIZHITISHENG,YUANGONGDUIYUJIANKANGZHUANGKUANG、GONGZUOQINGKUANGHEMANYIDUHUIYUELAIYUEGUANZHU,SUOYIZHONGGUODEJIANKANGGUANLISHICHANGYEZAICHAOFADAGUOJIADEQUSHIFAZHAN。“CONGQIYEZHEGERUKOU,JINYIBUWAJUEQIYEHEYUANGONGDUIJIANKANGGANYUDEXUQIU,WOJUEDEWEILAISHIYOUHENDAKONGJIANDE。”WUWENXINRENWEI。

    ZHEYESHI“JIANKANGZHONGGUO”ZHANLVEZHIXIADEDASHISUOQU。DANGDESHIJIUDABAOGAOJIANGSHISHIJIANKANGZHONGGUOZHANLVENARUGUOJIAFAZHANDEJIBENZHANLVE,YAOQIU“WEIRENMINQUNZHONGTIGONGQUANFANGWEIQUANZHOUQIJIANKANGFUWU”。ANZHAO《JIANKANGZHONGGUO“2030”GUIHUAGANGYAO》QUEDINGDEMUBIAO,2020NIANJIANKANGFUWUYEZONGGUIMOJIANGCHAOGUO8WANYUANYIRENMINBI,2030NIANDADAO16WANYIYUAN。CONGYILIAOYANZHANDAOJIANKANGFUWU,HULIANWANGPINGTAIZAIQIZHONGJIANGBANYANGENGZHONGYAODEJIAOSE。“GUOJIAZHENGCECENGMIANXIWANGZUODAOYILIAOQIANZHIHEHOUZHI,QIANZHIDAOMANBINGGUANLI、JIANKANGGUANLI、JIANKANGGANYU,HOUZHIYANSHENDAOKANGFU。SUIZHUYILIAODEYANSHEN,HULIANWANGYAOZAIYILIAODELIANGDUANFUNENG。”WUWENXINBIAOSHI,“ZHEZHISHIYIGEKAISHI。”

TILIANGJUDA、WENTIYEBUSHAO,JIAOTONGYONGJI、QUEFAPEITAOCONGLAIDOUSHICHAOJIDAPANDETONGBING。DANZHEXIEWEIYUCHENGJIAODEQIANYIYUANXIAOQU,QUECHENGLEHUAICHUAIMENGXIANGTAJINDACHENGSHIDEXINYIMINZHIYESHOUXUANDI,SHUBAIWANQINGNIANDEMENGXIANGYECONGZHELIKAIHUAJIEGUO。

ZHUYANGZHEN,“ZHONGGUOJINCHENG”HENANSHENGLINGBAOSHIZUIZAODEHUANGJINKAICAIDI。RUJIN,FENGKUANGDETAOJINZHEBAYUANBENQINGCHEDEHEDAOFANLEGEDICHAOTIAN,CHANGDA20GONGLIDEHEDAONEI,FENBUZHUNANYIJISHUDETAOJINSHACHANGHEQINGHUACHANG,HEDAOBEIWADEMANMUCHUANGYI

四肖期期中准天天中码 “GESIQIZHI”YOUSHIHOUDEQUELISUOBUDAI。YICHENGGUANBUMENWEILI,JIEZHI2018NIAN8YUE,SHANGHAICHENGGUANZHIFAXITONGGONGYOU7900DUOMINGGONGZUORENYUAN,ER2018NIANSHANGHAICHANGZHURENKOUWEI2415WANREN。

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