• 年銷量恐三連跌 北京現代何時脫困

    汽車 > | Time Weekly - 2019-12-17 05:35:07 來源:時代周報
  • [摘要] 四肖期期中准天天中码要想在2020年重回百萬銷量賽道,擺脫廉價標簽,對中低端車型的品牌力塑造,是北京現代急需解決的首要問題。

    時代周報記者 易揚

    四肖期期中准天天中码11YUE,CHEQINIANDICHONGCI,GUONEICHENGYONGCHESHICHANGYOUHUINUANJIXIANG,BUGUOBEIJINGXIANDAINACHUDIEFUCHAOGUOLIANGWEISHUDECHENGJIDAN。

    四肖期期中准天天中码CHENGLIANHUISHUJUXIANSHI,BEIJINGXIANDAI11YUEXIAOLIANGWEI5.5WANLIANG,TONGBIQUNIANJIANSHAO16.7%;JIEZHIJINNIANQIAN11YUE,LEIJIXIAOLIANG62WANLIANG,TONGBIXIAJIANG5.4%,ZHIWANCHENGJINNIAN90WANLIANGNIANXIAOLIANGMUBIAODE69%。

    ZUOWEICENGLIANXU4NIANJINRU“BAIWANLIANGJULEBU”DECHEQI,BEIJINGXIANDAIZI2016NIANQIXIAOLIANGDIEPOBAIWANLIANG,2017NIANHE2018NIANXIAOLIANGFENBIEWEI82WANLIANG、79WANLIANG。

    CONGJINNIANDEXIAOLIANGBIAOXIANKAN,BEIJINGXIANDAIKONGJIANGCHUXIANSANLIANDIE。

    四肖期期中准天天中码XIAOLIANGBUZHENYETUOLEIZISHENYEJI。

    HANGUOXIANDAIQICHEJITUANGONGBUDECAIBAOSHUJUXIANSHI,DISANJIDU,BEIJINGXIANDAISHIXIANYINGSHOU2.76WANYIHANYUAN(YUEHERENMINBI166YIYUAN),YINGYEKUISUNWEI1253YIHANYUAN(YUEHERENMINBI7.5YIYUAN)。

    四肖期期中准天天中码JINNIAN1YUE,BEIJINGXIANDAIHUANYINCHANNENGDAFUXIANZHIBEIPU“CAIYUAN”FENGBO,YIDUCHENGWEIYULUNJIAODIAN,SUIHOUBEIFOUREN。

    四肖期期中准天天中码12YUE14RI,ZISHENQICHEXINGYEFENXISHIJIAXINGUANGGAOSUSHIDAIZHOUBAOJIZHE,BEIJINGXIANDAICHANPINYIZHONGDIDUANSHICHANGWEIZHU,ERMUQIANNENGGOUWEICHISHICHANGFENEDESHIZHONGGAODUANCHANPIN。TONGSHI,DEXI、RIXIDENGCHANPINJIAGEBUDUANXIATANYEZAIJIYAQISHICHANGSHENGCUNKONGJIAN。

    四肖期期中准天天中码TONGRI,JINGJIXUEZHESONGQINGHUIXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,DUOFANGPINPAIJIYAXIA,HANXICHEZAIGUONEISHICHANGZHENGTIYULENGSHIBEIJINGXIANDAIXIAOLIANGBUJIDEYUANYINZHIYI。

    四肖期期中准天天中码MIANXIANG2020NIAN,YUZHONGHUIBAIWANXIAOLIANGSAIDAODEBEIJINGXIANDAIJIANGYOUNAXIEJUTIDONGZUO?

    12YUE14RI,SHIDAIZHOUBAOJIZHEJIUCISHIZHIDIANBEIJINGXIANDAIGONGGUANBUXIANGGUANFUZEREN,JIEZHIFAGAOQIANWEIHUODEHUIFU。

    銷量連跌,品牌力下滑

    四肖期期中准天天中码CONG2013NIANDAO2016NIAN,BEIJINGXIANDAILIANXU4NIANXIAOLIANGGUOBAIWAN,BINGZUIZHONGSHIXIANLEIJIXIAOLIANG800WANLIANG,SUIHOUXIAOLIANGLIANNIANXIADIE。

    JINNIAN,BEIJINGXIANDAIXIANGSHICHANGTUICHUBAOKUOXINYIDAISHENGDA、XINYIDAIix25、ANGXINUOCHUNDIANDONG、LINGDONGCHADIANHUNDONGBANDENGDUOKUANXINCHE。CONGQISHICHANGBIAOXIANLAIKAN,RENGRANMEINENGDACHU“FANSHENZHANG”。

    四肖期期中准天天中码CONGSHICHANGBIAOXIANLAIKAN,CHUZHUDAZHONGDIDUANJIBIEDEix35、LINGDONG、YUEDONGYUEXIAOLIANGGUOWANLIANG,QITACHEXINGBIAOXIANBUJIA。

    JINNIAN4YUESHANGSHIDESUVXINYIDAISHENGDAGUANFANGSHOUJIAZAI20WANYUANYISHANG, QI11YUEXIAOLIANGHUANBUDAO1QIANLIANG,JIEZHI11YUEDEZONGXIAOLIANGYEWEITUPO2WANLIANG。KEYISHUO,ZAIZHULIUHEZICHEQI、20WANYUANYISHANGJIBIEDEQICHESHICHANG,BEIJINGXIANDAIYIJINGDIAODUI。

    四肖期期中准天天中码SHOUDAOQITAHEZIPINPAILIYONGJIAGEXIATANBUDUANJIYASHENGCUNKONGJIAN,BEIJINGXIANDAIYEGENJINCAIYONGXIADIAOSHOUJIADECELVE。

    四肖期期中准天天中码JINNIANLAI,BEIJINGXIANDAIDUOKUANCHEXINGJIAGEXIADIAO。MUQIAN,CHUSUONATA、SHENGDACHEXINGZHELIANGKUANBIAOXIANBUJIADEHEZIZHONGGAODUANCHEXINGWAI,BEIJINGXIANDAIBAOKUOix25、RUINA、LINGDONG、YUEDONG、MINGTUDENGDUOKUANCHEXINGZHUXIAOBANBENDEJIAGEQUJIANDUOJIZHONGZAI15WANYUANYIXIA。

    四肖期期中准天天中码12YUE14RI,SHIDAIZHOUBAOJIZHEZOUFANGGUANGZHOUJIJIABEIJINGXIANDAI4SDIAN。

    NIANDIKANCHEDERENCHAOHENDUO,BUSHAOXIAOFEIZHEXIANGJIZHEBIAOSHI,BEIJINGXIANDAIDEJIAGEZAIHEZICHELIBIJIAODI,NENGGOUJIESHOU。

    四肖期期中准天天中码XIAOSHOUGUWENYEGAOSUJIZHE,LAIDIANLIKANCHEDEXIAOFEIZHEZHUYAOZIXUNix25HEix35ZHELIANGKUANZHULIUSUVCHANPIN,ZHELIANGKUANCHEDEJIAGEJIZHONGZAI15WANYUANYIXIA,ZHONGGAODUANCHEXINGSHENGDADEZIXUNRENSHUXIANGDUIJIAOSHAO。

    四肖期期中准天天中码CHANPINJIAGEXIACHENYOUZHUYUCUJINXIAOLIANG,DANYEHUIJINYIBUSUNHAIPINPAIJINGZHENGLI,JIANGDIZISHENCHANPINDEPINPAIYIJIA。

    四肖期期中准天天中码12YUE14RI,SONGQINGHUIXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,DUOFANGPINPAIJIYA、HANXICHEZAIGUONEISHICHANGSHANGZHENGTIYULENGSHIBEIJINGXIANDAIXIAOLIANGBUJIDEYUANYINZHIYI。

    四肖期期中准天天中码TONGSHI,TARENWEIBEIJINGXIANDAICIQIANZOUZHONGDIDUANJIAWEILUXIAN,DAOZHIQIPINPAILIJINYIBUXIAHUA。

    欲重回百萬銷量賽道,仍困難重重

    四肖期期中准天天中码ZI2017NIANCHENGUIXIANGLINWEISHOUMINGJIETILIUZHIFENG,ZAIDAOLIUYUJIETICHENGUIXIANGRENBEIJINGXIANDAICHANGWUFUZONGJINGLI,BEIJINGXIANDAIYIJINGLIANGNIANJIANSANCI“HUANSHUAI”。BUGUO,QIXIAOLIANGBINGWEIHAOZHUAN。

    JINNIAN10YUE,ZAIBEIJINGXIANDAIDE17ZHOUNIANCHANGQINGHUODONGSHANG,BEIQIJITUANDANGWEISHUJI、DONGSHICHANGXUHEYICENGBIAOSHI:MINGNIANJIANGSHIBEIJINGXIANDAIDECHANPINDANIAN,BEIJINGXIANDAIZHONGHUIBAIWANZHENYINGDEMUBIAOYIRANMEIYOUGAIBIAN。

    JIUMUQIANLAIKAN,BEIJINGXIANDAIGEICHUDECHENGJIDANBUJINRURENYI,NIANXIAOLIANGKONGXIANSANLIANDIE,GENGMIANLINZHUDUOWENTI。

    QIZHONG,XIAOLIANGXIAHUAJIAJU,RANGBEIJINGXIANDAIDECHANNENGXIANZHILVZHIXIANSHANGSHENG。

    BEIJINGXIANDAIWUGEGONGCHANGDENIANCHANNENGDA165WANLIANG。MUQIAN,QICHANNENGLIYONGLVHUANBUDAO50%。DUICI,JIAXINGUANGXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,MUQIAN,BEIJINGXIANDAIZHENGCHUZAIDIAOZHENGQI,CHANPINXIAN、GONGSIZHILIDENGDOUZAIZHUJIANGAISHANZHIZHONG。

    JINNIAN7YUE,BEIJINGXIANDAINIANZHONGJIAOLIUHUISHANG,“PINPAISUZAO”、“PINPAIXIANGSHANG”、“PINPAIYINGXIAO”BEIJUECECENGPINPINTIJI。ZHONGHUIBAIWANXIAOLIANGSAIDAODEDAOLUSHANG,BEIJINGXIANDAIYIJIANGTISHENGCHANPINPINPAILIHECHONGJIZHONGGAODUANQICHESHICHANGFANGZAISHOUYAOWEIZHI。

    ZHONGDUANSHICHANGSHANG,SHIDAIZHOUBAOJIZHEZAIZOUFANG4SDIANSHIFAXIAN,BEIJINGXIANDAIBUFENCHEXINGYIJINGKAISHIHUISHOUYOUHUIFUDU,YUYIWANGDAJIANGJIACUXIAODEDONGZUOYOUSUOBUTONG。

    四肖期期中准天天中码12YUE14RI,YIWEIXIAOSHOUGUWENLIULIN(HUAMING)GAOSUSHIDAIZHOUBAOJIZHE,XINix25DEYOUHUIFUDUZHIYOU5000YUAN,ZHONGPEILUODIJIAZAI11WANYUANZUOYOU。XIAOLIANGGENGHAODEix35HETUSHENGDENGYOUCHAOGUO1.5WANYUANDEYOUHUIFUDU,XIANGDUITONGJICHEXINGLAISHUOYOUHUIBUSUANDA。

    DANGSHIDAIZHOUBAOJIZHETIJIXIANDAIDECHEXINGXIAOLIANGDOUBUTAIHAOSHI,GAIXIAOSHOUGUWENHUIYING,“XIANZAISHICHANGSHANGDABUFENCHEQIDEPINPAIDOUMAIDEBUHAO,BEIJINGXIANDAIDECHEZIJIAGEZONGTIBUGAO,HUANSHIHENYOUXINGJIABI”。

    四肖期期中准天天中码2020NIAN,QUANXINYIDAISUOTANAJIANGZUOWEIBEIJINGXIANDAICHONGJIZHONGGAODUANBJICHESHICHANGDEYOUYICHANGSHI。RUHEPOCHUXIAOFEIZHEXINZHONGDEZHONGDIDUANYINXIANG,QUDEXIANGYINGFENE,ZHEJIANGSHIDUIBEIJINGXIANDAIPINPAIXIANGSHANGZHANLVEDEZHONGDAKAOYAN。

    GENGGUANJIANDESHI,ZAIBEIJINGXIANDAIZHULIXIAOSHOUZHENYINGZHONG,ZHONGDIDUANCHEXINGYIJINGMIANLINHUOLIANXUSANNIANXIAHUADEKUNJING。

    YAOXIANGZAI2020NIANZHONGHUIBAIWANXIAOLIANGSAIDAO,BAITUOLIANJIABIAOQIAN,DUIZHONGDIDUANCHEXINGDEPINPAILISUZAO,SHIBEIJINGXIANDAIJIXUJIEJUEDESHOUYAOWENTI。

四肖期期中准天天中码 ZHUYANGZHEN,“ZHONGGUOJINCHENG”HENANSHENGLINGBAOSHIZUIZAODEHUANGJINKAICAIDI。RUJIN,FENGKUANGDETAOJINZHEBAYUANBENQINGCHEDEHEDAOFANLEGEDICHAOTIAN,CHANGDA20GONGLIDEHEDAONEI,FENBUZHUNANYIJISHUDETAOJINSHACHANGHEQINGHUACHANG,HEDAOBEIWADEMANMUCHUANGYI

四肖期期中准天天中码 “GESIQIZHI”YOUSHIHOUDEQUELISUOBUDAI。YICHENGGUANBUMENWEILI,JIEZHI2018NIAN8YUE,SHANGHAICHENGGUANZHIFAXITONGGONGYOU7900DUOMINGGONGZUORENYUAN,ER2018NIANSHANGHAICHANGZHURENKOUWEI2415WANREN。

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