• 杭州飛盤文化:打造下一個國民體育大IP

    創業圈 > | Time Weekly - 2019-12-20 14:39:41 來源:時代周報
  • 文/溫斯婷

    四肖期期中准天天中码ZAICHANG100MI、KUAN37MIDECHANGDISHANG,DUIZHENSHUANGFANGMEIDUIGE7RENJINXINGBISAI,TONGGUOCHUANDIFEIPANTURUGUIDINGQUYU(HOUCHANG18MISHENDEDEFENQU)ZESHIWEIDEFEN……QIYUANYU20SHIJI40NIANDAIDEMEIGUO,FEIPANYUNDONGZHIDAOBENSHIJICHUCAIZAIZHONGGUOSHENGGENFAYA。

    2019NIAN7YUE23RIZHEYITIANZHUDINGYAOZAIZHONGGUOFEIPANYUNDONGDEFAZHANSHISHANGLIUXIANONGMOZHONGCAIDEYIBI。DANGTIAN,2019WFDFYAZHOUDAYANGZHOUFEIPANJINBIAOSAI(YIXIAJIANCHENG“FEIPANYAJINSAI”)ZAISHANGHAILUWANTIYUZHONGXINCHENGGONGLAKAIWEIMU,GONGXIYINLELAIZI11GEGUOJIAJIDIQUDE31ZHIDUIWU,JIN600MINGDUIYUANCANSAI。

    ZUOWEIYAZHOUHEDAYANGZHOUZUIGAOJIBIEDEZHOUJIFEIPANSAISHI,FEIPANYAJINSAIMEISINIANJUBANYICI,ERZHECISHISHIJIEJIFEIPANSAISHISHOUCIZAIZHONGGUODENGLU。

    ZUOWEIFEIPANYAJINSAIDEZHUYAOCHENGJIEYUNYINGJITUIGUANGFANG,HANGZHOUFEIPANWENHUAFAZHANYOUXIANGONGSI(YIXIAJIANCHENG“FEIPANWENHUA”)YIJINGZAIFEIPANZHEYIXIAOZHONGDETIYUXIFENSAIDAOSHANGSHENGENGDUONIAN。CONGYIGE100PINGFANGMIDEXIAOCANGKUQIBU,XIANZAIDEFEIPANWENHUAYIJINGSHISHIJIEDISANJIA、YAZHOUDIYIJIAHUODESHIJIEFEIPANLIANHEHUIZUIGAORENZHENGJIQUANXILIECHANPINHUOSHIJIEZHIYEFEIPANGAOERFUXIEHUIRENZHENGDEGONGSI。

    ZUOWEIGUONEIFEIPANYUNDONGDEXIANXINGZHE,FEIPANWENHUADUIYUWEILAIDEYUANJINGQINGXIQIEJIANDING。“WOMENJIANGSHIZHONGZHUANZHUYUFEIPANLINGYU,ZHILIYUZAIZHONGGUOTUIGUANGFEIPANYUNDONG,ZHEYISHIMINGYUANGAOYUSHANGYELIYI。”FEIPANWENHUALIANHECHUANGSHIRENWUSISHUO,“WOMENLIZHENGJIANGFEIPANYUNDONGTUIXIANGZHONGGUOCHENGSHIDEMEIYIGEJIATING,CHENGWEIXUEXIAO、SHEQUTIYUJIANSHENDEZHONGYAOZUCHENGBUFEN,XIWANGFEIPANZAIZHONGGUOKEYIXIANGZAIBEIMEI、BEIOUNEIYANG,CHENGWEIYIXIANGGUOMINDUBIJIAOGAODEYUNDONG。”

    把飛盤賣到全世界

    四肖期期中准天天中码2004NIAN,YINWEIYINGGUOWAIJIAODEJIESHAOYINJIN,NINGBONUODINGHANDAXUEXINSHENGXUYINGFENG、ANCHENRAN、XUEZHIXINGDENGRENDUIFEIPANYUNDONGCHANSHENGLEJIQINONGHOUDEXINGQU,YEYINCICHENGWEIZHONGGUOZUIZAOYIPIJIECHUFEIPANYUNDONGDEXUANSHOUHEWANJIA。

    四肖期期中准天天中码BISHI,FEIPANYUNDONGGANGGANGJINRUZHONGGUO,GUONEIMEIYOUSHENGCHANFEIPANDEQIYE,SUOYOUBISAIDEFEIPANDOUZHINENGYILAIGUOWAIJINKOU,JIAGEGAOANG。

    2008NIAN,CHUYUDUIFEIPANDEREAI,HUANMEIDAXUEBIYEDEXUYINGFENG、ANCHENRAN、XUEZHIXINGDENGRENJUEDINGCHUANGYE,CHUANGLIGUONEIDIYIJIAZHUANYEFEIPANGONGSI—YIKUNTIYU,CONGSHIFEIPANYUNDONGTUIGUANGHEZHUANGBEIZHIZAO,ZHEYESHIFEIPANWENHUADEQIANSHEN。

    四肖期期中准天天中码2015NIAN,YIKUNTIYUHUODESHIJIEFEIPANLIANMENGZUIGAOBIAOZHUNRENZHENG,CHENGWEIYAZHOUWEIYIYIJIA、SHIJIEDISANJIATONGGUOSHIJIEFEIPANLIANHEHUIZUIGAOBIAOZHUNRENZHENGDEZHUANYEFEIPANZHIZAOSHANG。ZAICIZHIQIAN,JINYOUBEIMEIDIQUDELIANGJIAFEIPANZHIZAOSHANGTONGGUO“ZUIGAOJINGJI”RENZHENG。

    四肖期期中准天天中码ZHEYIWEIZHU,ZHONGGUOZHIZAODEFEIPANZHILIANGNENGSHENGRENGUOJIZUIGAOSHUIPINGDESAISHI。ZHILIANGYOUYUE,DIEJIAJIAGEYOUSHI,CHENGLI11NIANLAI,YOUYIKUNTIYUYANFA、SHEJI、SHENGCHANDEFEIPANYIJINGCONGNINGBONUODINGHANDAXUEDECAOCHANGFEIWANGSHIJIE50DUOGEGUOJIAJIDIQU,NIANXIAOSHOUSHOURUCHAOGUOQIANWANYUAN。

    BUGUO,DUIYIKUNTIYULAISHUO,ZHEJINJINSHIYIGEKAISHI。YIFANGMIAN,NIANXIAOSHOUGUOQIANWANYUANZHEYISHUZIJULISHIJIEZUIDINGJIANSHUIPINGRENGYOUHENDACHAJU,YIMEIGUOZHUANYEZHIZAOFEIPANDEGONGSIInnovaWEILI,QINIANSHOURUYIGAODA2YIMEIYUAN;LINGYIFANGMIAN,JINGUANMUQIANQUANGUO100DUOSUOXUEXIAOLIDOUNENGKANDAOFEIPANYUNDONG,CANYURENSHUYEYIDADAOWULIUWAN,DANJUWUSITOULU,MUQIANHAIWAIXIAOSHOUDUIGONGSIZHENGTIXIAOSHOUDEGONGXIANZHANBIDADAO9CHENGYISHANG,ZHONGGUOFEIPANYUNDONGDEFAZHANMINGXIANCHUYUQIBUJIEDUAN,RENGYOUJUDADESHICHANGKONGJIANDAIWAJUE。

    WEIJINYIBUTUIGUANGFEIPANYUNDONG,2019NIAN,YIKUNTIYUCHUANGSHITUANDUIYOUCHENGLILEHANGZHOUFEIPANWENHUAFAZHANYOUXIANGONGSI,ZHUYINGFEIPANYUNDONGDEBIAOZHUNZHIDINGJIRENZHENG、PEIXUN、JINGSAI、GUOJIJIAOLIUYUSHANGWUYUNYING。

    MUQIAN,FEIPANWENHUAQIXIAGONGXINGCHENGLELIUDAYEWUBANKUAI,FENBIEWEISAISHIYUNYING、BIAOZHUNZHIDINGJIRENZHENG、FEIPANPEIXUN、QUANMINJIANSHEN、ZHUANGBEIXIAOSHOU,YIJICHANGDISHEJIHEGUANLI。WEIRAOSHANGSHULIUDAYEWUBANKUAI,FEIPANWENHUADUIQIWEILAIFAZHANDESHANGYEMOSHIYISHEZHILEQINGXIDESHIXIANLUJING,JITONGGUOBIAOZHUNZHIDINGHERENZHENGZUOHAOGUONEIFEIPANYUNDONGDEDINGCENGSHEJIYUZHIXING,TONGGUOSAISHIQUANMINJIANSHENPEITAOFUWUYEKUODAFEIPANYUNDONGDEYINGXIANGLI,TONGGUOCHANGDISHEJIHEGUANLIYEWUZENGJIAFEIPANXIANGGUANDEJICHUSHESHI,TONGGUOPEIXUNYUZHUANGBEIXIAOSHOUTIGAOAIHAOZHECONGYERENYUANDEZHUANYEXING。

    杭州飛盤2.png

    打造優質賽事IP

    TONGYANGSHIZAI2019NIAN,ZHONGGUOFEIPANYUNDONGDEFAZHANYEYINGLAIZHUANZHEDIAN。

    ZHEYINIAN,GUOJIATIYUZONGJUSHEHUITIYUZHIDAOZHONGXINJIANGSHANGHAI2019NIANYAJINSAIYUDEGUOHAIDEBAO2019NIANSHIQINGSAINARUWAISHIALEISAISHI,BINGYIKAISHICHOUBEIFEIPANYUNDONGDEDANXIANGGUANLIXIEHUIHUOWEIYUANHUI。ZHEBIAOZHIZHU,FEIPANYUNDONGZHENGSHIJIESHOUGUOJIAJIANGUAN,CONGMINJIANYUNDONGZHUANHUAWEIGUANFANGCHENGRENDEYUNDONGXIANGMU,KAISHIZOUSHANGZHENGGUIHUADEFAZHANDAOLU。

    LIHAOXIAOXIJIEZHONGERZHI。2025NIANSHIJIEYUNDONGHUIJUBANQUANHUALUOCHENGDOU,QIZHONGZUOWEISAISHIXIANGMUZHIYI,CONG2001NIANQI,FEIPANYIJINGLIANXUWUJIECHENGWEISHIJIEYUNDONGHUIZHENGSHIXIANGMU。LINGYIFANGMIAN,SHIJIEFEIPANLIANHEHUIMISHUCHANGTUOMASI·GELEISIBAOMUYEZAIJIESHOUMEITICAIFANGSHIBIAOSHI,SHIJIEFEIPANLIANHEHUIZHENGZAIZHENGQURANGFEIPANXIANGMUNARULUOSHANJIAOYUNHUIDEJIHUAZHONG。

    “WOMENDEPANDUANSHI,FEIPANZAIGUONEIKENENGHUIBIJIAOKUAIDIPUJIKAILAI,ZHEDUIWOMENDESAISHIHEPEIXUNDENGYEWUDEFAZHANDOUHUISHILIHAO,SUOYIWOMENYEDUIZHUYINGYEWUNEIRONGJINXINGLEDIAOZHENG。”WUSISHUO,“CHULEZHUANGBEIXIAOSHOUWAI,SAISHIYUNYING、BIAOZHUNZHIDINGJIRENZHENG、FEIPANPEIXUNZHESANDAXIANGYEHUISHIWOMENZHONGDIANFAZHANDEBANKUAI,YUJIXUYAOLIANGSANNIANDESHIJIANLAIJINXINGSHICHANGPEIYU。”

    四肖期期中准天天中码SAISHISHUCHUSHITIYUCHANYEDEHEXIN,RUHEDAZAOYIKUANGAOZHILIANGDEIP,RANGFEIPANYUNDONGZHENZHENGJINRUZHULIURENQUNDESHIYE,CHENGWEIHENGGENZAIFEIPANWENHUAMIANQIANDEYIDAONANTI。

    FEIPANYAJINSAISHOUCILUODIZHONGGUO,CHENGWEIFEIPANWENHUADETUPOKOU。YIFEIPANYAJINSAIWEIQIJI,FEIPANWENHUAYINRUSHANGYEPINPAI,DAZAOFEIPANXINGYEZUZHIWANSHAN、GUIFANYUNYING、PINPAIXUANCHUANDEBIAOGANSAISHI。ZHEBUJINTISHENGLEFEIPANSAISHIDEYINGXIANGLI,BINGQIECHANCHULEXIANGDANGDADESHANGYEJIAZHI。

    PINGJIECHUANGYE10LAINIANSUOJILEIXIALAIDEXUANSHOUZIYUAN、AIHAOZHEZIYUAN、TONGYEZIYUANHESHICHANGZIYUAN,FEIPANWENHUAXUNSUHUODEGUANFANGJIGOUDERENKE,ERZHEZAIYIDINGCHENGDUSHANGYECHENGWEILEFEIPANWENHUADEYIDIYUTONGYEJINGZHENG、ZAIXINGYEZHONGZHANDEXIANJIDEHUCHENGHE。

    JIEZHIMUQIAN,FEIPANWENHUAYICHENGDANLEBUFENGUANFANGSHOUQUANDESAISHIZUZHI、GUOJIAJIXUNDUIYUNYING、QINGSHAONIANPEIXUNDENGRENWU。QIZHONG,GUOJIATIYUZONGJUSHEHUITIYUZHIDAOZHONGXINSHOUQUANFEIPANWENHUAZUJIANGUOJIADUICANJIA2019YAJINSAIYIJI2019SHIQINGSAI。JINNIAN,FEIPANWENHUAYIJINGWANCHENGYAJINSAINANZIDUI、NVZIDUIHEHUNHEDUIYIJISHIQINGSAINANZIHEHUNHEJIAOLIANZUCHOUJIAN,BINGZHENGJIJIDICHENGDANGENGDUODEXINGYEZEREN

    “WOMENHUIYIDAXINGSAISHIQUQIAOKAIGEGECHENGSHIDEDAMEN,ZHENGQUGEDACHENGSHIDEZHICHILAIJUBANZHEXIESAISHI,TONGGUOSAISHIDEJUBANLAILADONGCHENGSHIDUIFEIPANZHEXIANGYUNDONGDERENKE。”WUSISHUO。

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