• 都市麗人斷崖式虧損10億 被指變革轉型“慢半拍”

    時事 > | Time Weekly - 2019-12-28 22:45:31 來源:時代周報
  • [摘要] 都市麗人在公告中表示,除了業績原因外,虧損主要原因還在于擬一次性大規模撥備,都市麗人計劃一次性撇減約6.5億元至7億元存貨,一次性豁免集團主要客戶約3.1億元至3.5億元的拖欠金額。

    時代周報記者 陳婷

    HUANDIAOXINGXIANGDAIYANRENLINZHILINGHOU,DOUSHILIREN(02298.HK)DEQINGKUANGBINGMEIYOUHAOZHUAN,JINNIANDAGUIMOKUISUNYICHENGDINGJU。

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    激進擴張埋隱患

    DOUSHILIRENCENGYIDUHUIHUANG。

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    四肖期期中准天天中码GUJIADAFUBODONGDEBEIHOU,SHIDOUSHILIRENZAISHICHANGSHANGDEYOUSHENGZHUANSHUAI。

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    2010NIANHOU,DOUSHILIRENKAISHIBURUKUAISUFAZHANQI,BINGYU2014NIAN6YUE26RIZAIGANGJIAOSUOZHUBANSHANGSHI。

    據其2014年年報信息,根據弗若斯特沙利文咨詢公司的數據顯示,截至2014年12月31日,都市麗人已然是全中國貼身衣物市場中最大的品牌企業,以零售總額計,市場份額為2.9%。

    ZHENDUIQIZAISHICHANGSHANGQUDEDECHENGGONG,DOUSHILIRENZAI2014NIANNIANBAOZHONGJIANGQIGUIYINYUQUANGUOFANWEINEIGUANGDAGAOXIAODELINGSHOUWANGLUO。

    四肖期期中准天天中码JIEZHI2014NIAN12YUE31RIZHI,DOUSHILIRENLINGSHOUWANGLUOYONGYOUYUE7,026JIANMENDIAN,FUGAIQUANGUOGESHENGDUOGENEIDISHIJICHENGSHI、ZHIXIASHIJIZIZHIQU,QIZHONGYUE6,049JIANMENDIANSHIJIAMENGDIAN,YUE977JIANSHIZIYINGDIAN。

    四肖期期中准天天中码JIN2014NIANQUANNIAN,DOUSHILIRENBIANZAIQUANGUOFANWEINEIJINGZENGJIAJIAMENGDIAN980JIANJIZHIYINGDIAN256JIAN。

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    四肖期期中准天天中码2015NIAN,DOUSHILIRENYINGLAIDIANFENG,QINIANYINGSHOUDA49.53YIYUAN,SHIXIANJINGLIRUN5.4YIYUAN。TONGNIAN,DOUSHILIRENMENDIANZONGSHUYIDUKUOZHANGZHI8058JIA,QIZHONGJIAMENGDIAN6937JIA,ZHIYINGDIAN1121JIA。ZAIGUONEIDENEIYISHICHANGSHANG,DOUSHILIRENDEZHANYOULVDA3.3%,JUGUONEISHOUWEI。

    JIJINDEKUOZHANGCENGJINGBANGZHUDOUSHILIRENZAIQUANGUOFANWEINEIXUNSUZHANLINGSHICHANG,DANDANGSHICHANGKAISHICHUXIANBIANHUASHI,JUDADELINGSHOUWANGLUOGEIDOUSHILIRENMAIXIALEJUGAOBUXIADEKUCUNYINHUAN。

    2016NIAN,YOUYUWEIYUBAIHUOGONGSIJIJIEDAODEDIANPUBIAOXIANJIAORUODENGYUANYIN,DOUSHILIRENNIANYINGSHOU45.12YIYUAN,TONGBIXIAJIANG8.9%;JINGLIRUN2.42YIYUAN,TONGBIXIAHUA55.2%。SHOUDAOYEJIYINGXIANG,DOUSHILIRENYUNIANNEIGUANBIDUOJIALUDEKUISUNDEMENDIAN,MENDIANJINGZONGSHUXIAJIANGLE958JIA。

    四肖期期中准天天中码TONGYANGSHOUDAOYEJIBIAOXIANXIAJIANGDEYINGXIANG,DOUSHILIRENDECUNHUOPINGJUNZHOUZHUANTIANSHUHEYINGSHOUZHANGKUANPINGJUNZHOUZHUANTIANSHUCHANSHENGLEDAFUDUDESHANGSHENG。

    GENJUQI2016NIANNIANDUBAOGAO,QICUNHUOPINGJUNZHOUZHUANTIANSHUYIJINGCONG92.5TIANSHANGSHENGZHI141.8TIAN;YINGSHOUZHANGKUANPINGJUNTIANSHUCONG29.4TIANSHANGSHENGZHI39.2TIAN;GAINIANYINGSHOUZHANGKUANWEI4.5YIYUAN。

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    四肖期期中准天天中码ZHIHOUSHUNIAN,DOUSHILIRENJINXINGLETUOZHANDIANSHANGYEWU、YANKONGFEIYONGDENGYIXILIECUOSHI。2017NIAN,QIYEJIYOUSUOHAOZHUAN,JINGLIRUNDADAO3.17YI。?

    RANER,QIANZANGDEWENTIRENGRANCUNZAI。

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    TUPIANLAIYUAN:DOUSHILIREN2018NIANNIANBAO

    四肖期期中准天天中码ZAOZAI2019NIAN6YUE28RI,DOUSHILIRENBIANYIJINGFABUGUOYICIYINGLIJINGGAO,XUANBUDONGSHIHUIYUQISHANGBANNIANYEJIJIANGTONGBIXIADIE80%,ZHUYAOYUANYINZHONG,TIDAOLEQIWEILEQINGLIBENJITUANDEKUCUNERTIGONGLEGENGGAODEZHEKOU。?

    GENJUDOUSHILIREN2019NIANBANNIANBAO,QIJINGLIRUN3546.60WANYUAN,TONGBIXIAJIANGLE79.75%。

    12YUE26RI,FUZHUANGXINGYEZHUANJIAMAGANGXIANGSHIDAIZHOUBAOJIZHEBIAOSHI:“DOUSHILIRENZAI2016NIANYEJICHUXIANXIAJIANGHOU,DALIANGDEMENDIANGUANBI,ZHEDAOZHILEKUCUNJUGAOBUXIA,XINHUOSHANGSHISHOUZU,JIAJULEZHENGTIYEJIDEBULEGUAN。”

    四肖期期中准天天中码BUGUO,JINGGUOBENCIDAGUIMOBOBEIHOU,CUNHUODENGWENTIHUOXUNENGYOUSUOGAIBIAN。

    12YUE28RI,FANGZHIFUZHUANGPINPAIGUANLIZHUANJIA、SHANGHAILIANGQIPINPAIGUANLIYOUXIANGONGSIZONGJINGLICHENGWEIXIONGXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,“TONGGUOBENCIDAGUIMOBOBEI,KEHUKEYIQINGZHUANGSHANGZHENZUOHAOLINGSHOUSHICHANG。DOUSHILIRENYEKEJIECIWENDINGGUYOUSHICHANG、GUYOUWANGLUO、GUYOUKEHU。”

    四肖期期中准天天中码ZAI12YUEDEZUIXINGONGGAOZHONG,DOUSHILIRENGENGYICIXINGHUOMIANJITUANZHUYAOKEHUYUE3.1YIYUANZHI3.5YIYUANDETUOQIANJINE。

    四肖期期中准天天中码CHENGWEIXIONGDUICIBIAOSHI,BUPAICHUDOUSHILIRENJIEDANGXIASHICHANGKUNJING,YICIXINGBADUONIANQIANYINSHANGSHIERJIJIKUOZHANDAILAIDELIANXUXINGMENDIANJINGYINGXINGKUISUNYIKUCUNDIESUNHEHUOMIANKEHUZHAIWUDEMINGYITANXIAODIAO。

    “慢半拍”的轉型策略

    四肖期期中准天天中码SHISHISHANG,BENCIDAGUIMOBOBEIBUGUOSHIDOUSHILIRENZHUANXINGJIHUAZHONGDEYIHUAN。

    ZAOZAIJINNIANSHANGBANNIANYEJIDAFUXIADIEYIHOU,DOUSHILIRENBIANYIJINGKAISHILEZIJIDEZHUANXINGZHILU。

    JINNIAN6YUE,DOUSHILIRENGENGHUANLEYIJINGHEZUOCHAOGUO7NIANDELINZHILING,XUANYONGLEXINDEXINGXIANGDAIYANRENGUANXIAOTONG。

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    四肖期期中准天天中码WEILEXIYINXIAOFEIZHE,DOUSHILIRENKAISHIKAISHEYI「JIATINGLINIAN」WEIZHUTIDEGOUWUZHONGXINMENDIANHEDI7DAITIESHENYIWUMENDIAN。

    四肖期期中准天天中码ZAIGUANLICENGSHANG,DOUSHILIRENYEDONGZUOPINPIN。?

    2018NIAN7YUE,QIANWEIMIZONGCAIJIANCEO Sharen Jester TurneyCHENGWEIDOUSHILIRENSHOUXIZHANLVEGUAN。

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    QIANWEIMIZONGCAIJIANCEO Sharen Jester Turney

    前華歌爾技術部門負責人湯淺勝去年也加入了都市麗人,被任命為首席技術官,專門研究內衣結構和未來面料。

    JINNIAN8YUE,DOUSHILIRENHUANPINRENLEQIANADIDASIGAOGUANXIAOJIALEWEIXINXINGZHENGZONGCAI,YUANXINGZHENGZONGCAIZHENGYAONANCIRENHOUDANRENGONGSIDONGSHIHUIZHUXIJIZHIXINGDONGSHI。

    四肖期期中准天天中码YIZHONGGAOGUANJIAMENGSHIBIZENGJIALEDOUSHILIRENDEKAIZHI。PIRU,GENJUDOUSHILIREN8YUE19RIFABUDEGONGGAO,XIAOJIALENIANXIN858WANGANGYUANJIDONGSHIHUIKENENGBUSHIJUEDINGDEZHUOQINGHUAHONG。?

    四肖期期中准天天中码TONGSHI8YUE,DOUSHILIRENHUANPINRENBOSHIDUNZIXUNGONGSI,YIJIANTAOJITUANYEWUCELVE、PINPAIYINGYUNMOSHIJICUNHUOGUANLI,BINGXIEZHUZHIDINGJISHISHIBENJITUANDEYEWUCELVE。

    ZHONGZHONGJIXIANGKANLAI,DOUSHILIRENYIJINGXIADINGLEJUEXINZUOYIGEBIANGEZHE。

    12YUE26RI,FUZHUANGXINGYEZHANLVEZHUANJIAYANGDAYUNXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,“MUQIANLAIKAN,DOUSHILIRENZAIZHUANXINGSHANGZUODESUOYOUCELVEDOUHENMAN,QIESHANGWEIKANDAOXIAOGUO,ZAIQUANXINDESHICHANGQINGKUANGXIA,DOUSHILIRENXUYAOYOUGENGWEIQINGXIDEPINPAIDINGWEI。”

    四肖期期中准天天中码ZHONGJINGONGSIYU12YUE25RIFABUDEZHENGQUANYANJIUBAOGAOBIAOSHI,QIRENWEIDOUSHILIRENDEZHUANXINGDAFANGXIANGSHIZHENGQUEDE,DANTONGSHIHUANBIAOSHI,DOUSHILIRENLISHISHANGDEYEWUZHUANXINGYINGXIANGYOUXIAN。

    四肖期期中准天天中码CIWAI,GAIBAOGAORENWEIDISANFANGZIXUNGONGSIDUIDOUSHILIRENPINPAIZHONGSUDEBANGZHUYOUXIAN。

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    “都市麗人的渠道主要在三四線城市,而三四線城市的主力消費群體都是年輕消費者。近年來,電商直播等線上營銷方式對這群消費群體影響頗大,而日漸老化的都市麗人品牌在采用新的營銷方式上的反應很慢。”楊大筠說道。

    四肖期期中准天天中码JINNIAN7YUE,DOUSHILIRENQIANPINPAIZHONGXINZONGJINGLIZHANGYINGZAIJIESHOUMEITICAIFANGSHIBIAOSHI,TAFAXIANGUANLICENGDUIYUXINSHIWUHEXINGAINIANHUANBUGOUMINGAN,LEISIDOUYINZHEYANGDEXINPINGTAIYEHENSHAOZHUDONGJIECHU。“ZHIQIANDOUSHILIRENMEINIANHUANDOUHUIJUBANYICHANGNEIYIXIU,DANGUANZHONGJIHUDOUSHIJIAMENGSHANG,HENNANYUXIAOFEIZHECHANSHENGLIANXI。”

    四肖期期中准天天中码CIWAI,DOUSHILIRENZAIDIANSHANGQUDAOSHANGDEBIAOXIANYEBUJINRURENYI。

    ZAITIANMAOPINGTAISHANG,DOUSHILIRENGUANFANGQIJIANDIANFENSISHU394WAN,YUEXIAOLIANGPAIMINGDIYIDECHANPINSHI3TAOSHOUJIA139.9YUANDEBAONUANNEIYI,XIAOLIANGWEI3WAN+。

    屏幕快照 2019-12-28 下午2.50.32.png

    DANGERUIERNEIYIQIJIANDIANDEFENSISHUWEI668WAN,XIAOLIANGZUIGAODECHANPINWEINVSHIDANJIANWENXIONG,YUEXIAOLIANGCHAOGUO10WAN。BIAOBANGZHUZHIBOWANGHONG“WEIYATUIJIAN”DEUbrasPINPAIWENXIONGYUEXIAOLIANGYICHAOGUOLE6.5WAN。

    SHISHISHANG,GUONEINEIYISHICHANGJINGZHENGJILIE,6ixty 8ight、DAIANFEN,NEIWAINEIWAI、AIMUDENGPINPAIDOUFENWAIHUOYUE。?

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    ZAIXINDESHICHANGHUANJINGXIA,DOUSHILIRENRUOXIANGTONGGUOZHUANXINGLIWANKUANGLAN,HUOXUHUANYOUHENCHANGDELUYAOZOU。(BIANJI:RUOLIN)

四肖期期中准天天中码 SHUJUXIANSHI,12YUEQIANSANZHOU40GEZHUYAOCHENGSHIZHOUJUNTUDIGONGYINGMIANJIWEI1369.3WANPINGFANGMI,JIAO11YUEDEZHOUJUNZHI850WANPINGFANGMIZENGCHANGLE61.1%。

四肖期期中准天天中码 JINNIANYILAI(JIEZHI12YUE23RISHOUPAN)SHIJIKONGZHIRENFASHENGBIANGENGDEAGUSHANGSHIGONGSIYOU164JIA。XIANGBIQUNIANTONGQIDE103JIADESHULIANG,JINNIANDEZENGCHANGFUDUJIEJIN60%。

四肖期期中准天天中码 JIEZHIMUQIAN,2019NIANQUANGUOZHISHAOYIYOU30GECHENGSHICHUTAIHUOZHEJIAMARENCAILUOHUZHENGCE。SHIDAIZHOUBAOJIZHESHULIFAXIAN,ZHEXIECHENGSHIDERENCAILUOHUZHENGCEFANWEIPUBIANHANGAILELUOHU、ZHUFANG、ZUFANG、BUTIEDENGDUOGEFANGMIAN。

四肖期期中准天天中码 WEILEBAOZHENGQIYEXIANJINLIU,JIANSHAONADICHENGWEIFANGQIDEPUBIANDONGZUOZHIYI。SHUJUXIANSHI,JIEZHI2019NIAN10YUE,QUANGUOZHUYAOCHENGSHI62%DEREDIANDIKUAIJUNYIDIJIACHENGJIAO。

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