• 2020年計劃關店28家,百年梅西斷臂求生

    時事 > | Time Weekly - 2020-01-10 16:22:58 來源:時代周報
  • 時代周報記者:文岳

    ZAIGUOQUDEYINIAN,MEIGUOBAIHUOJUTOUMEIXIBAIHUOZAIDIANZISHANGWUHEDIANNEITIYANFANGMIANJINXINGLEYIXILIEGAIGE,RANER,SHISHIZHENGMINGZHEXIECUOSHIDUIYURANGQIHUIFUXIRIDIWEIBINGBUZHUJIANXIAO。

    四肖期期中准天天中码1YUE8RI,MEIXIBAIHUOQUEREN,JIANGZAIWEILAIJIGEYUENEIGUANBI28JIAMEIXIBAIHUODIANPUHEYIJIABULUMINGDAIERDIANPU,YITIGAOYINGLINENGLI。QIJIHUAGUANBIDEZHEXIEMENDIANFUGAIFOLUOLIDAZHOU、JIAZHOUHEQIAOZHIYAZHOUZAINEIDEDUOGEZHOU 。

    GUOQU12GEYUE,MEIXIBAIHUOGUJIALEIJIDADIE45.6%,SHIBIAOPU500ZHISHUZHONGBIAOXIANZUICHADELINGSHOUGU。

    深陷銷售下滑泥潭

    四肖期期中准天天中码ZAIMEIGUONAIZHISHIJIEDEBAIHUOQIYEZHONG,MEIXIJIUFUSHENGMING。

    1858年,楠塔基特島的捕鯨人羅蘭·哈斯·梅西在紐約的曼哈頓14街和第6大道的交叉口上,用自己的名字命名開設了一家商店,也就是現在的“梅西百貨”。直到梅西去世十幾年后,梅西百貨被施特勞斯兄弟收購。此后,梅西百貨在美國第七大道開張時,曾一度被宣傳為“世界最大的商店”。

    RUJIN,ZHEGECENGBEIYUWEISHIJIEZUIDASHANGDIANDEBAIHUOGONGSIHEQITAMEIGUOLINGSHOUYEYIYANG,XIANRULEXIAOSHOUYEJICHIXUXIAHUADEJIONGJING。

    ZAIGUOQUJINIAN,MEIXIBAIHUOYIZHIZAITONGGUOGUANDIAN、CAIYUANLAINIUZHUANYINGKUI,RANER,2019NIAN,MEIXIBINGWEIYINGLAIFUSUDESHUGUANG。GUOQUYINIAN,MEIXIBAIHUOGUJIAXIADIE,MUQIANSHIZHIYUEWEI56YIMEIYUAN,ZHIYOU2015NIANCENGDADAODE240YIMEIYUANDEFENGZHIYUESIFENZHIYI。GAIGONGSIXIANZAIDESHIZHISHENZHIDIYUQIYONGYOUDEFANGDICHANZICHAN,HOUZHEJIAZHIYUE190YIMEIYUAN。

    SHISHISHANG,ZAIJINNIANDESHENGDANJI,MEIXIDEJIARIXIAOSHOUSHUJULVEYOUSHANGYANG,TUIDONGQIGUPIAOZAIPANQIANJIAOYIZHONGSHANGZHANGLE7%。RANER,DANG《HUAERJIERIBAO》BAODAOZHICHUGAIGONGSIJIANGZAIYICIGUANBI29JIAMENDIANSHI,GAIGUDEZHANGFUBEIMOQU。

    GAOSHENGFENXISHIYUJI,MEIXIBAIHUO2019CAINIANDISIJIDUXIAOSHOUEJIANGXIAJIANG1.8%,ZHI83.1YIMEIYUAN。TAMENYUJIGAIGONGSI2019CAINIANDEXIAOSHOUEJIANGXIAJIANG1.7%,ZHI245YIMEIYUAN。

    電商無法挽救頹勢

    GUOQUSHINIANDUIMEIGUOSHITILINGSHOUYEERYAN,SHIHUIMIEXINGDE。ZHECHANG“HANDONG”DEQINXI,RANGMEIGUOGEDIDECHUANTONGGOUWUZHONGXINHESHANGDIANYICHUANGJILUDESUDUDAOBI。

    JU《SHANGYENEIMU》ZAZHIZUIXINSHUJUXIANSHI,2019NIAN,YOUDUODA9300JIAMENDIANGUANBI,DAPOLE2017NIANYUE8000JIASHANGDIANGUANBIDEJILU,QIZHONGBAOKUOMEIXIBAIHUO、XIERSIBAIHUODENGCHUANTONGBAIHUOJUTOU。DIANSHANGDECHONGJIBEISHIWEICIXIANXIANGZHUYAOYINGXIANGYINSU。

    四肖期期中准天天中码DUOSHURENKANLAI,BAOKUOYAMAXUNZAINEIDEDIANSHANGPINGTAIJIDADECHONGJILEYIMEIXIBAIHUOWEIDAIBIAODEZHONGDUOBAIHUOGONGSI。RANER,SHISHISHANG,MEIXIBAIHUOTONGYANGYONGYOUZIJIDEXIANSHANGGOUWUPINGTAI,DANRENGRANWUFAWANJIUQIXIANZAIMIANLINDEKUNJING。

    四肖期期中准天天中码ZAOZAI1996NIAN,MEIXIBAIHUOJIUYIJINGKAITONGLEGONGSIWANGZHAN,SHIWANSHANXIAOFEIZHEDEGOUWUQUDAO,QIYESHIMEIGUOZUIZAOCHUWANGDELINGSHOUQIYEZHIYI。CIHOUJINIAN,MEIXIYIZHIBULINTOURU,TOUZIJIANSHEITJICHUSHESHI。2011NIAN,MEIXIJINYIBUJIAKUAIZAIXIANYEWUDEFAZHAN,ZHENGHEXIANSHANGXIANXIAZIYUAN,XINGCHENGLINGSHOUO2OMOSHI。

    GENJUSimilar WebSHUJUFENXIXIANSHI:2016NIAN3YUEDAO9YUEFEN,MEIXIBAIHUOGUANWANGFANGKELIANGZONGSHUCHAOGUOLE3.6YI,YUEJUN6000WANRENCI,QIZHONGYOU58.8%LAIZIYIDONGDUAN。

    盡管如此,梅西百貨還是沒能改變一直以來總體銷售額下滑的四肖期期中准天天中码趨勢。此外,美國線上平臺效率較低、抽成高,運營起來不比線下實體店鋪簡單。因此,電子商務并不是導致梅西百貨業績下滑的唯一原因,其也沒有幫助梅西扭轉大局。

    梅西到底做錯了什么?

    四肖期期中准天天中码YEJIERENSHIZHICHU,BIQIWAIBUXIAOSHOUHUANJINGCHONGJI,ZUOWEIMEIGUOLINGSHOUYEDAIBIAODEMEIXIBAIHUOZISHENYECUNZAIBUSHAOWENTI,LIRU,QITIZHENCELVEBEIPING“GUOYUHUNLUAN”。

    CHULEFAZHANDIANSHANG,MEIXIBAIHUOHUANCHANGSHIYAOKAIPICHUXINDE“DIANZHONGDIAN”MOSHI,YIJITUICHUGENGDUOJIANGJIACUXIAOHUODONG,BINGYAOKAISHEXIAOSHOUSHECHIMEIZHUANGCHANPINDEXINDIANDENG。DUIYUZHENGJINGLIZHUDAZHUANXINGDELINGSHOUJUTOU,MEIXIGAOGUANBUDUANZHIZAODEXINGAINIAN、XINCELVERANGQIZAIFAZHANZHONGWUFAJIZHONGFALI,GEZHONGCENGCHUBUQIONGDE“CHUANGXIN”CELVEZUIZHONGQUESHOUXIAOSHENWEI。

    雖然梅西的高層熱衷于營銷,然而其店員的服務意識卻欠缺。梅西店員服務意識差的一方面原因在于工資相對其他大型百貨公司較低廉,另外,梅西基層員工流動性強,臨時工數量接近正式工。臨時工對業務的不熟練直接影響了顧客的服務質量。

    四肖期期中准天天中码CIWAI,CHULEZIYOUPINPAI,MEIXIHUANDAILILEDUOGEZHUMINGPINPAI,QIZHONGDADUOSHIMEIGUOBENTUPINPAI。BUGUANSHIZIYOUPINPAIHUANSHIDAILIPINPAI,QIPINPAIGUANLINENGLIDOUCUNZAIBUZU,DUIPINPAIDINGWEIYEBUGOUBUQINGXI。

    對于零售企業而言,最應該關心的是消費者的進店體驗和滿意度。與梅西高管不斷制造新概念、新話題相比,梅西門店的陳列、燈光、道具卻顯得過時、老套。

    YINCI,MEIXIBAIHUOZAIYINGXIAO、YUANGONG、CHANPIN、CUXIAO、ZHANSHIDENGFANGMIANDOUCUNZAIZHUXUYAOGAIJINDEDIFANG。

    ZAIGEZHONGZHAOSHUDOUCHANGSHIHOURENGBUJIANQISEDEMEIXIWEILAIJIANGHEQUHECONG,RENGBUDEERZHI。ZAICHONGMANJINGZHENGDEXINLINGSHOUSHIDAI,RUGUOMEIXIBAIHUOBUNENGCONGSUOMIANLINDEKUNJINGZHONGTUOYINGERCHU,QIANJINGJIANGGENGJIAKANYOU。


2019NIANJIANSHUIJIANGFEIYUJIJIANGCHAO2WANYIYUAN,BEICHENGWEI“SHISHANGZUIDAGUIMO”。RUHEJIQIESHIJIANQINGSHITIJINGJIHEGERENFUDAN,YOUNENGTIGAOCAIZHENGZHICHUXIAOYI、HUANJIESHOUZHIYALI,KAOYANZHUGEJIDIFANGZHENGFUDEYUJUESUANNENGLI。

四肖期期中准天天中码 DUOJIAJIGOUJINRIBIAOSHI,2019NIANSIJIDUZHONGGUOJINGJIJIJIXINHAOZENGDUO,DUOXIANGJINGJIZHIBIAOCHUXIANHUINUANJIXIANG—PMIDENGHONGGUANJINGJIXIANXINGZHIBIAOYIJINGLIANXULIANGGEYUEWEIYURONGKUXIANYISHANG,YUJISIJIDUGDPZENGSUYOUWANGCHAOGUO6.0%。

四肖期期中准天天中码 5NIANLI,WUXIAOBONIANZHONGXIUYICIZOUGUOSHANGHAI、WUXI、ZHUHAI、SHAMEN,XIANCHANGGUANZHONGRENSHUYICIWEI1000、1030、1500、4000、7000REN。ANZHAOSHANGSHUGUSUANFANGFA,WUNIANLI,WUXIAOBONIANZHONGXIUDEMENPIAOSHOURUKEDA3000WAN。

四肖期期中准天天中码 ZAIJINGHUGAOTIESHANGSHIZHIQIAN,HENCHANGYIDUANSHIJIANNEI,AGUSHANGSHITIELUGONGSIJINYOU3JIA,FENBIESHIDAQINTIELU、GUANGSHENTIELUHETIELONGWULIU。GUOTIEJITUANWEIHEXUANZEZAI2020NIANTUIDONGDUOJIATIELUQIYESHANGSHI?NISHANGSHIDEQIYEYOUHETEDIAN?

ZAIWUHANKEJIDAXUEJINRONGZHENGQUANYANJIUSUOSUOCHANG、ZHONGGUOYANGLAOJINRONG50RENLUNTANHEXINCHENGYUANDONGDENGXINKANLAI,JIBENYANGLAOBAOXIANJIJINRUGUOQUANBUTONGYIDAOSHENGZHENGFUSHOUZHONG,JINERYAOSHIXIANQUANGUOTONGCHOU,“JIUSHILINMENYIJIAOLE”。

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